Webinars
Big Data – How Retailers Benefit from Q&I more than Q&A
Big Data is big. It’s the most important technology trend of the decade and is transforming the way retailers do business. Driven by technology at a lower price, massive data availability, new sources coming online and increasing power to mine data for new intelligence, companies who can apply big data analytics to their operations can gain a 5-6% increase in productivity and profitability. Those that harness big data can move from simple questions and answers (Q&A) to New Questions with New Insights (Q&I).
In this webinar you will learn why you can’t afford to ignore this trend, including:
* Generate insight about each store location
* What’s driving Big Data growth and adoption
* How to correlate and overlay social, mobile and location data to gain valuable retail insight
* Why hyper-local personas are a must for improved assortment and demand planning
* Why today’s Big Data is the Normal Data of tomorrow
Customizing the in-store experience by lifestyle segment
The retail environment is the last opportunity to persuade shoppers of a brand’s superiority. Leading electronics manufacturers make sure this opportunity isn’t left to chance. By gaining understanding of lifestyle down to the store level, they successfully influence preference before, at, and after the moment of sale. MarketStar, a global company that develops multichannel strategies to help international brands grow market share, is the pivotal resource helping them do it.
In this webinar, Amy Wilde, Geo-Targeting Manager with MarketStar, will discuss how they use store-level geotargeting and lifestyle segmentation to:
* Generate insight about each store location
* Train brand advocates of sales associates
* Engage the shopper
* Build loyalty
Webinar Keeping up with the Consumer: 2012 Black Friday Recap
In this webinar, we examine email marketing trends for Black Friday 2012 and learn how marketers used email to promote store shopping and events during the holiday weekend. Since Black Friday is no longer a one-day event, we learn more about how online and in-store sales were launched and what you will need to do early in the 2013 holiday season to ensure success during the busiest shopping weekend of the year.
The webinar covers:
* Hour-by-hour email volume trends;
* Promotional Trends Year-over-year analysis;
* Mobile and Social's influence;
* ... and more.
Customer Centricity at Chico’s – Strategies for Enabling Innovation and Achieving a Personal Customer Experience
Innovative companies like Chico’s are investing to stay ahead of the evolution in information. They are enabling the company to offer different levels of interaction depending on the customer segment and shifting to better serve the "Connected Consumer." Join us to hear Bob Murray, Architect of Chico's Store Technology, discuss imperatives that are top of mind for many retailers and consumer goods companies such as Loyalty, Mobile, and seamless digital connections with the customer in the omni-channel market space. View Now
How LEAN practices can take the mystery out of mobilizing the retail workforce
Today’s retailers face myriad challenges – margin pressures, shorter product lifecycles, and changing customer expectations. To keep pace, many retailers are turning to tried and true methodologies like LEAN practices to boost product value with less work and lower costs. LEAN concepts had their genesis in the world of manufacturing. Who could have known LEAN would also be a powerful tool for igniting motivation, unlocking productivity and fostering continuous improvement in the retail sector?
In fact, LEAN is ideally suited to the retail space. Grounded in the premise that employees know their jobs best and given the right tools and training, LEAN can play an instrumental role in driving improvements. Even small changes in the way employees think about their jobs or the value they offer can have a profound impact on organizational performance.
That’s what this webinar is all about – exploring how retailers can harness the power of LEAN to engage employees, eliminate inertia and turbocharge the pace of work processes. View Now
Solar energy and retail: Risks and returns webinar
Solar electric systems are frequently at the forefront of corporate objectives to meet savings and sustainability goals, but not all solar investments are viable. Has your company evaluated all the potential risks before jumping on the eco bandwagon?
In this webinar, REC Solar will summarize the risks and returns associated with “going solar.” You will also hear from Mark Gaspar, US Energy Manager for IKEA, about the retailer’s solar initiatives across approximately 30 sites over the past two years.
Key topics of discussion include:
*How to understand today’s objectives and opportunities for leading retailers to invest in solar.
* How to evaluate retailer sites to maximize savings and returns for their real estate portfolio.
* How to identify and mitigate potential risks when incorporating solar for your sites.
* What to expect in savings and financial returns, as well as which markets are attractive today… and tomorrow.
Propel your company through the learning curve by attending this free webinar. View Now
Personalize the Shopping Experience:
From check-in to check-out, the power of mobility
To compete in the new omni-channel world, retailers need to give shoppers a reason to choose their brand. By leveraging the data from smart devices shoppers already use, retailers can increase engagement with customers while in-store and primed to buy.
Join industry experts as they discuss:
* How consumers are using their phone in-store today and what they wish retailers would enable them to do tomorrow;
* The top 5 solutions retailers are deploying to engage with shoppers via smart phones;
* Changes in wireless technology that allow retailers to drive customer behavior with personalized promotions and in-store coupon; and
*How networking and communications technology can support your omni-channel strategy. View Now
Facilities Dollars and Sense:
Unlocking Substantial Maintenance and Repair Savings by Controlling All Components of Cost
With facilities management budgets shrinking while service expectations continue to rise, many multi-site retailers are feeling the pinch. This informative webinar explains a new way of thinking that systematically analyzes, controls and manages each individual component of cost to deliver substantial savings on your multi-site maintenance and repair spend. View Now
Master your Information to Streamline Your Business: An MDM Case Study with Best Buy
Learn how Best Buy utilized IBM InfoSphere® Master Data Management (MDM) to:
* Reduce the time required for introducing new products;
* Streamline interactions with multiple product suppliers;
* Ensure accurate and consistent data is available in all selling channels, including stores, .com and mobile;
* Automate management and lifecycle of supplier information; and
* Improve the customer experience across multiple channels.
View the Webinar and Best Buy and IBM will show how you can leverage MDM in your organization to achieve similar results. View Now
Simplifying Retail BI:
How to model once, deploy everywhere, and separate the necessary from the nonsense
As consumers are becoming smarter and more sophisticated with their buying decisions, retailers can no longer depend on a silo-based analytics strategy to deliver the information needed to meet their demands. This webinar discusses results from the Chain Store Age industry survey on business intelligence and how the multichannel customer drives the retailer's decision to adopt an integrated business intelligence strategy. View Now
Concrete Floors and Moisture Testing
A part of IFTI’s AIA continuing education program, this educational webinar provides an introduction to concrete floor slabs, the causes of moisture-related floorcovering failures and the latest industry-standard test methods. View the webinar to receive a comprehensive understanding of the conditions related to concrete slabs and moisture problems and how they affect floor coverings. View Now
How to Attract Consumers on Their Channel: Aligning the Agendas of the CMO and CIO
Leading retailers are combining the latest technological innovations with fresh marketing strategies to attract consumers on the consumer’s channel – creating exciting experiences that engage the consumer along each step of the sales journey. In this webinar, we discuss innovative solutions to help you better connect with your consumers, from home to store, driving new levels of customer loyalty and increasing sales opportunities. View Now
Decoding the CFO's "Black Hole:" Protecting the Brand and Bottom Line
Facilities management is an essential, but often misunderstood, component of retail and restaurant operations, both in terms of expense and overall impact. Learn how the leaders behind best-in-class retail companies are using the power of data analytics and innovative strategies to improve quality of service and reduce cost. View Now
The Transformation of the Electric Industry and What It Means to Retailers
Plus What You Can Do to Prepare for These Changes Today
The electric industry is undergoing significant transformation. Growing demand, major initiatives to address green house gas emissions, shifting financial markets, emerging technology like building automation and the Smart Grid, as well as North American gas shale discoveries are all driving industry-wide changes, which may culminate in significantly higher energy prices. How will these changes impact you as a retailer? View Now
Innovative Approaches to Lowering Workplace Healthcare Costs -- Improving Employee Productivity and Positioning Wellness as a Competitive Differentiator
Employer healthcare costs are projected to increase by 10% in 2011, access to primary care physicians is becoming ever more restrictive and the prevalence of chronic diseases in America is on the rise. To address these challenges, innovative companies are taking a proactive approach to employee wellness, resulting in a healthier and more productive employee population, lower overall medical expenditures and increased employee retention. View Now
The Impact of Mobile Technology on Retail Store Operations: The Road Map for Mobile Retail Success
According to Juniper Research, the mobile retail market will reach $12 billion by 2014 and payment for goods or services and money transfers initiated from a mobile phone will reach almost $630 billion. How can retailers capitalize on the move to mobile today? View Now
Conversion Improvement Strategies that Boost Sales: Presented by two successful retailers
Many retailers are installing traffic counters to identify conversion rates in the hopes of achieving quick, cost-effective increases in sales. Others are looking to their already installed systems with new interest to see if there are other uses that can be made with the data collected. Both groups, and virtually any retailer, are actively looking for new ways to maximize in-store performance and customer experience.
This webinar discusses the strategies that have resulted in better than average performance increases in conversion ratio for the presenters, resulting in quick and measurable improved sales results. View Now
Google Commerce Search: Search Innovations to Retailers and Shoppers
Please join us for a special webinar where you will hear from Vijay Koduri, Product Marketing Manager for Google Commerce Search, in conversation with T.J. Gentle, President & CEO of SmartFurniture.com, about why — and how — they made the switch and saw improved site performance by leveraging Google's cloud computing innovation. Attendees will learn why site search is more important today than ever before, what makes "good" search, and how you can put recent developments in search innovation to work for your website. View Now
Consumer Incentives and Loyalty: Revolutionary Changes to an Old Practice
Traditional retail incentive programs are simply transactional in nature. Clip a coupon, shop - relationship over. Today's successful consumer incentives tie together several elements into a single platform: greater discounts, interactivity, relationship building, ongoing loyalty and a better customer experience. It's all about turning a transaction into an ongoing and measurable relationship.
Presented by Parago, the leading provider of rewards-based incentives, and Visa, this webinar will explore how to leverage technology to create new reward vehicles that deliver real results. View Now
Complementing the in-store experience: How Sleepy's is redefining customer interaction across shopping channels
Delivering over 3,000 mattresses each day, Sleepy's is one of the most trusted names in mattresses and bedding. With over 700 stores across the northeast, Sleepy's recently embarked on an initiative to extend their brand experience across shopping channels.
Hear from Chris Cucuzza – Vice President of Technology for Sleepy's – as he details their vision for creating a true cross-channel experience by integrating their Web store and brick-and-mortar stores. View Now
How to Implement a Next-Generation Digital Signage Strategy in Retail
In today's technology-savvy world, many retailers are making the switch from static signage to an integrated digital signage system. But what are the real benefits of going digital? How does the system align with your brand and location needs? What steps do you need to take to get started?
Learn the latest trends and technologies in retail digital signage, the positive impact digital signage has on retail environments and how you can use your digital signage network to connect with advertisers for incremental income.View Now