Content about the heritage

October 28, 2011

Toys “R” Us holiday promo plans include retro ads and QR codes

Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

Wayne, N.J. -- Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys “R” Us.

August 29, 2011

New Balance, New York City

New Balance has brought its “Experience” format to North America, opening a 4,000-sq.-ft. space in Manhattan’s Flatiron District.

August 26, 2011

New Balance Experience store makes U.S. debut

New Balance has opened its first North American Experience Store, in New York City's Flatiron District.

New York City -- New Balance has opened its first North American Experience Store, in New York City's Flatiron District. The approximate 4,000-sq.-ft. space is designed to reflect the heritage and spirit of the century-old brand.

February 28, 2010

Retail Store of the Year: Barbie’s Winning Dreamhouse

Chain store Age honors the winners of its 28th annual store design competition, which attracted entries...

honors the winners of its 28th annual store design competition, which attracted entries from around the globe. Barbie Shanghai, which celebrates one of America’s most iconic brands, was awarded top honors, Retail Store of the Year.

In addition, there were 19 first-place awards and seven honorable-mention awards in the various categories.