Content about the NBA

May 29, 2013

Footlocker was the most tweeted about brand with over 50,000 posts, according to GenSent Insights’ 2013 report on Sporting Goods and Outdoor Retailers.

Hicksville, N.Y. -- Foot Locker was the most tweeted about brand with over 50,000 posts, according to GenSent Insights’ 2013 report on Sporting Goods and Outdoor Retailers. This was more than twice the number of tweets the next closest competitors, Dicks Sporting Goods and REI (generated with just under 20,000 posts each.  

Foot Locker’s digital and social media strategy includes creating such properties as Sneakerpedia (a hub for sneaker enthusiasts) Kickstagram, (a photo sharing blog) and Foot Locker Unlocked (blogs, games and more).

November 27, 2012

Not even a hurricane named Sandy could erode the economic upsurge experienced by the northeastern United States over the last year. What this region rebuilt after the Great Recession has managed to stay strong even in the face of Sandy’s 80-mph winds, record flooding and the damage inflicted by its nor’easter sister that arrived just days after the fall 2012 hurricane.

October 4, 2011

Spanish fast-fashion retail giant Zara has chosen Schimenti Construction Company to build its new flagship at 666 Fifth Avenue in Manhattan. The 39,000-sq.-ft. store is located in the former home of the NBA Store.

Ridgefield, Conn. — Spanish fast-fashion retail giant Zara has chosen Schimenti Construction Co. to build its new flagship at 666 Fifth Avenue in Manhattan. The 39,000-sq.-ft. store is located in the former home of the NBA Store.

“We have begun the first phase (demolition and structural work) of the project which has included lowering the second floor to provide a higher ceiling and installing new steel beams,” said project executive Joseph Schimenti.