Content about steel

This new concept makes its retail debut with a unusual store design that has created lots of buzz. The central element of the 1,800-sq.-ft. boutique is a continuous surface made from 25,000 stacked paper bags‹that arches from floor to ceiling. Creating a warm atmosphere, the honeycomb-like structure contrasts with the existing industrial brick and concrete space. All clothing, accessories and jewelry are displayed on quartz slab tables, blackened steel hang bars and steel and glass vitrines.

A new application at a Gap store in Manhattan takes the hassle—along with the unsightly cords and wiring—out of digital signage.

The retailer has deployed tabletop digital signage displays that run on rechargeable batteries, eliminating the need for any external power. The freestanding portable displays, from BrightSign, measure 10.5” x 19.9” x 9.9,” and feature a built-in 12.1” high-resolution screen and media player. They are self-contained and enclosed in a sleek steel display tower.

Springfield, N.J. -- Luxury watch maker Tag Heuer opened its second North American flagship boutique, an 800-sq.-ft. space in Aventura Mall, Aventura, Fla.

The store is designed as a "lifestyle lounge" and is adorned with Tag Heuer accessories that range from vintage stainless steel cufflinks to the brand's technologically advanced eyewear and communication devices.

New York City -- REI (Recreational Equipment, Inc.) has opened its first-ever store in Manhattan, in the landmarked Puck Building in SoHo. The 35,000-sq.-ft. space has been carefully restored to honor the brand’s nearly 75-year heritage and the building’s more than century-old history.

Ultra Diamonds has unveiled a contemporary prototype that provides the ideal home for its sparkling merchandise. The design showcases the breadth and diversity of the jewelry retailer’s assortment, while putting a stylish new spin on the space.


“It also makes the environment more inviting and accessible,” said Gordon Eason, creative director, JGA, Southfield, Mich. 


Boston -- City Sports will open its 19th store, in Wellesley, Mass., during the last week of September. The location features a dramatic façade, with a wraparound steel awning and tall windows that showcase the interior design and product assortment. Inside, an interactive electronics room offers shoppers the use of in-store iPads to access information about products on the company's website as well as the ability to wear-test headphones

The new Cole Haan in Manhattan’s SoHo neighborhood combines the brand’s signature craftsmanship with a modern perspective that extends to the lighting. The 1,720-sq.-ft. space is a showcase for the latest in solid-state lighting technology.


“It’s the first specialty store we’ve ever done that is entirely lit with LEDs,” said Lisette Ditters, director retail and hospitality segment, Philips Lighting North America. 


Among other advantages, the LEDs considerably reduce the shop’s lighting-related energy consumption.