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January 16, 2013

IBM announced that jewelry chain Signet Jewelers has teamed with IBM on a major e-commerce strategy and digital marketing redesign for Signet's national U.S. store chains, Kay Jewelers and Jared the Galleria of Jewelry.

Armonk, N.Y. -- IBM announced Wednesday that jewelry chain Signet Jewelers has teamed with IBM on a major e-commerce strategy and digital marketing redesign for Signet's national U.S. store chains, Kay Jewelers and Jared the Galleria of Jewelry.

The initiative has resulted in consistent sales growth, including a year-over-year increase of 49% in online sales as reported in the company's recently announced holiday sales for fiscal 2013.