Content about director of marketing

January 7, 2014

Technology-enabled customer disruption is not strictly the province of retailers. Montreal’s public transportation authority, Société de transport de Montréal (STM), is in the midst of a successful pilot of a loyalty program that uses advanced geolocation and real-time mobile messaging to disrupt the public transportation customer experience.

Technology-enabled customer disruption is not strictly the province of retailers. Montreal’s public transportation authority, Société de transport de Montréal (STM), is in the midst of a successful pilot of a loyalty program that uses advanced geolocation and real-time mobile messaging to disrupt the public transportation customer experience. And in another sign of how traditional silos in the customer experience are falling, retailers are playing an active role. 

October 4, 2013

Cencor Realty Services has named Carrie Carter director of marketing for Golden Triangle Mall in Denton, Texas. Carter’s new responsibilities include creating and executing the mall’s marketing, public relations, advertising and social media programs.

Denton, Texas — Cencor Realty Services has named Carrie Carter director of marketing for Golden Triangle Mall in Denton, Texas. Carter’s new responsibilities include creating and executing the mall’s marketing, public relations, advertising and social media programs. She will also support the mall’s current renovation through the development of marketing, collateral and presentation materials.

July 17, 2013

Levin Management has promoted Melissa Sievwright to assistant VP marketing from director of marketing.

North Plainfield, N.J. -- Levin Management has promoted Melissa Sievwright to assistant VP marketing from director of marketing. Sievwright joined the company as associate marketing director in 2010.

When she moved up to director of marketing, she took on the firm’s corporate branding efforts, implemented promotional campaigns for client properties and supported Levin’s efforts to market vacancies within the company’s 90 shopping centers.

February 19, 2013

Lighting, signage and electrical maintenance firm Action Services Group said Tuesday it has named Dale Clouser as director of marketing for the company.

Aston, Pa. -- Lighting, signage and electrical maintenance firm Action Services Group said Tuesday it has named Dale Clouser as director of marketing for the company. 

In the newly created role, Clouser will be responsible for the company’s in-bound and out-bound marketing and communication efforts. He co-founded and ran his own B2B integrated marketing and communications firm prior to joining Action Services Group.

 

December 27, 2012

From mobile payments to mining big data for customer insights, savvy retailers are using all the tools at their disposal to engage and connect with shoppers and provide relevant, convenient and personalized shopping experiences across all channels.

As retailers competitively position themselves for growth in 2013 and beyond, there are a number of hot buttons or key considerations that will be driving their strategies. Here is a look at some of the top ones:

Marketing and IT collaboration

November 27, 2012

Loyalty programs may be commonplace across the retail industry, but few are capable of rewarding members on a personal level. Société de transport de Montréal (STM) may not be a retailer, but retail chains can learn a valuable lesson from how the transportation company rewards individual consumers for their loyalty.

January 14, 2011

Indianapolis-based Simon Property Group announced that Masa Liles has joined The Mills, a Simon Co., as area director of marketing for Ontario Mills, California’s largest outlet and value retail shopping destination, and The Block at Orange, an open-air shopping, dining and entertainment destination in southern California.

Ontario, Calif. -- Indianapolis-based Simon Property Group announced that Masa Liles has joined The Mills, a Simon Co., as area director of marketing for Ontario Mills, California’s largest outlet and value retail shopping destination, and The Block at Orange, an open-air shopping, dining and entertainment destination in southern California.

December 3, 2010

The District at Tustin Legacy, a 1 million-sq.-ft. lifestyle and entertainment center located in Orange County, Calif., has been awarded the 2010 CalRecycle Waste Reduction Award for being a regional leader in recycling and waste reduction.

Orange County, Calif. -- The District at Tustin Legacy, a 1 million-sq.-ft. lifestyle and entertainment center located in Orange County, Calif., has been awarded the 2010 CalRecycle Waste Reduction Award for being a regional leader in recycling and waste reduction. 

April 30, 2008

Approximately 70% of consumers’ final purchase decisions are made in-store, and more specifically, at the...

March 23, 2008

Consumers redeemed 2.6 billion manufacturers' coupons in 2007, the same as the previous year....

September 30, 2007

“There are two types of shopping,” explained Nick Wibbenmeyer, senior manager of investments for Jacksonville,...

June 30, 2007

Retailers are continually...

March 31, 2007

When it comes to restroom facilities, having an easily accessible, clean and inviting space can...