Content about co-CEO and chief

December 6, 2011

Netflix, Google and Amazon top a list of the 10 “simplest” U.S. brands, according to Siegel+Gale’s second annual Global Brand Simplicity Index.

New York City -- Netflix, Google and Amazon top a list of the 10 “simplest” U.S. brands, according to Siegel+Gale’s second annual Global Brand Simplicity Index.

(Netflix was picked as the simplest brand in the survey after it announced price hikes but before the announcement of the formation of Qwikster, which was subsequently reversed. In the wake of these missteps, mass subscriber departures followed.)