Content about chief marketing

April 30, 2013

Sports Authority names RadioShack VP as chief marketing officer

The Sports Authority has appointed Paul M. Okimoto as the company’s new chief marketing officer.

Englewood, Col. -- The Sports Authority has appointed Paul M. Okimoto as the company’s new chief marketing officer.

Okimoto previously served as VP of marketing at RadioShack. He also held positions with the Nielsen Company as VP of corporate marketing and AT&T Wireless as head of integrated marketing communications.

April 23, 2013

RadioShack’s Q1 loss widens; updating image and stores

RadioShack Corp. on Tuesday reported a bigger-than-expected first quarter loss on weak sales of wireless phone contracts.

Fort Worth, Texas -- RadioShack Corp. on Tuesday reported a bigger-than-expected first quarter loss on weak sales of wireless phone contracts. The company also reported that it is updating its brand and will begin remodeling select locations with a new look and feel over the next few weeks.

Joseph C. Magnacca, a former Walgreens executive who became CEO of RadioShack in February, remarked on the initial priorities and initiatives underway. Last week, he named a new chief marketing officer and a new SVP store concepts.

March 18, 2013

Jones Group names former Penney exec as chief marketing officer

The Jones Group Inc. announced it has appointed Greg Clark as chief marketing officer, effective immediately.

New York -- The Jones Group Inc. announced Monday it has appointed Greg Clark as chief marketing officer, effective immediately.

Clark will oversee global marketing and brand identity, including spearheading digital media strategy, brand development and creative.

Clark most recently served as the SVP creative marketing for J. C. Penney.

March 15, 2013

Focus on: Mobility

Mobility is sure to play an increasingly important role in Macy's omnichannel future, both in commerce and marketing. But don't look for the company to take a cookie-cutter approach.

February 8, 2013

Claire's names chief marketing officer

Claire's Stores announced that Dina Keenan has been appointed global SVP and chief marketing officer, effectively immediately.

Chicago -- Claire's Stores announced Friday that Dina Keenan has been appointed global SVP and chief marketing officer, effectively immediately.

Keenan’s experience in marketing strategy, brand development, advertising and retail include stints at Bath & Body Works, Elizabeth Arden Red Door Salons & Spas, and Bozell Worldwide.

One of the initial focuses for Keenan will be to align her organization to support the global brand needs of Claire's and Icing, the company said.

January 8, 2013

Former Best Buy CMO moves over to LivingSocial

Online marketplace LivingSocial said that former Best Buy EVP and CMO Barry Judge has been appointed its new chief marketing officer.

Washington, D.C. -- Online marketplace LivingSocial said Tuesday that former Best Buy EVP and CMO Barry Judge has been appointed its new chief marketing officer.

Judge is charged with extending LivingSocial’s leadership in the local commerce space by overseeing online and offline advertising, brand management, social media and communications.

Judge first joined Best Buy in 1999 to help the company launch Bestbuy.com.

December 3, 2012

Social media and mobile takes up bigger chunk of marketing budget

Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy.

Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.

November 27, 2012

Study: Grocery retailers missing out by not keeping up with social media

The grocery industry, for the most part, lags in using online shopper insights for shopper and competitive advantage, according to a study developed in partnership with BeaconUnited, a national grocery broker, and ArchPoint Consulting, and powered by business intelligence firm Black Pearl Intelligence.

San Antonio -- The grocery industry, for the most part, lags in using online shopper insights for shopper and competitive advantage, according to a study developed in partnership with BeaconUnited, a national grocery broker, and ArchPoint Consulting, and powered by business intelligence firm Black Pearl Intelligence. Grocery-related social media conversations are now estimated at 10 million annually, yet many grocers are still slow to respond, the study found.

November 15, 2012

BDO Survey: Retailers anticipate 3.1% increase in Black Friday sales

Retailers project a 3.1% increase in sales on Black Friday, according to a survey of top retail chief marketing officers by BDO USA, LLP.

Chicago -- Retailers project a 3.1% increase in sales on Black Friday, according to a survey of top retail chief marketing officers by BDO USA, LLP. This optimism follows last year's modest projection of 1.6% growth, which preceded record sales over Thanksgiving weekend.

November 8, 2012

Stuart Weitzman grows executive team to support growth

Stuart Weitzman said Thursday that it has promoted Susan Duffy from senior VP global marketing to the position of chief marketing officer, as part of the luxury retailer’s plan for new market expansion.

New York -- Stuart Weitzman said Thursday that it has promoted Susan Duffy from senior VP global marketing to the position of chief marketing officer, as part of the luxury retailer’s plan for new market expansion.

As CMO, Duffy is charged with leading marketing, advertising, public relations and social media to ensure the branding message is consistent across all worldwide communications platforms.

November 5, 2012

Office Max appoints Walgreens exec as chief marketing and strategy officer

OfficeMax announced that it has appointed Kim Feil as executive VP and chief marketing and strategy officer, effective Nov. 12.

Chicago -- OfficeMax announced that it has appointed Kim Feil as executive VP and chief marketing and strategy officer, effective Nov. 12.

Feil will have accountability for all aspects of marketing across the enterprise, with particular emphasis on brand management and evolution of the company's traditional marketing vehicles to new media including digital and social.

Most recently, Feil served as chief marketing officer and corporate VP for Walgreens.

June 21, 2012

IBM survey: CMOs challenged to reach connected consumers

A survey released by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

Armonk, N.Y. -- A survey released Thursday by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

June 7, 2012

Casual Male Retail names chief marketing officer

Casual Male Retail Group said that it has named Derrick Walker as senior VP and chief marketing officer.

Canton, Mass. -- Casual Male Retail Group said Thursday that it has named Derrick Walker as senior VP and chief marketing officer.

Walker was previously VP marketing for Lenscrafters. He has also served as VP marketing for Finish Line and as director of marketing for RadioShack.

May 3, 2012

Best Buy chief marketing officer resigns

Best Buy’s chief marketing officer, Barry Judge, has resigned.

New York -- Best Buy’s chief marketing officer, Barry Judge, has resigned. His resignation follows the departure last month of chief executive Brian Dunn.

Judge is “leaving the company to explore the next chapter in his career,” Greg Hitt, a spokesman for Best Buy, said by e-mail, in a Bloomberg report.

April 23, 2012

Pompei A.D. promotes Vanessa Rose to CMO

Pompei A.D. announced that Vanessa Rose has been promoted to chief marketing officer.

New York -- Pompei A.D. announced that Vanessa Rose has been promoted to chief marketing officer.

Previously, Rose was executive director of business development at Pompei A.D. As CMO, she will be responsible for overseeing the firm’s current expansion in the United States including Hawaii, as well as globally in Dubai and throughout Asia.

April 19, 2012

Nordstrom marketing exec named chief merchant for HSN

HSN announced that it has appointed Nordstrom chief marketing officer Anne Martin-Vachon as its new chief merchant.

St. Petersburg, Fla. -- HSN announced Thursday that it has appointed Nordstrom chief marketing officer Anne Martin-Vachon as its new chief merchant.

Effective May 14, Martin-Vachon’s will assume the position of chief merchandising officer for the multichannel retailer, charged with overseeing HSN's merchandising and planning teams. She will report directly to Mindy Grossman, CEO.

April 19, 2012

Study: Twitter, LinkedIn appropriate social media building blocks for retail marketers

The Coca-Cola Retailing Research Council has published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn.

Atlanta -- The Coca-Cola Retailing Research Council has published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn.

March 26, 2012

Report: Sears’ chief marketing office resigned in January

Sears Holdings Corp's chief marketing officer, Monica Woo, left the company earlier this year after only five months on the job, Reuters reported.

New York -- Sears Holdings Corp's chief marketing officer, Monica Woo, left the company earlier this year after only five months on the job, Reuters reported.

According to the report, Woo has joined financial services company Mozido as chief marketing and strategy officer.

Woo resigned from Sears on Jan. 20, the report said. Before joining Sears, she was the chief marketing and strategy officer of online grocer FreshDirect.

February 2, 2012

Macy’s appoints a new chief stores officer, and a new CMO

Macy’s Inc. announced that Peter Sachse, the company's chief marketing officer and chairman of Macys.com, will succeed Ron Klein as chief stores officer, effective Feb. 13.

Cincinnati -- Macy’s Inc. announced that Peter Sachse, the company's chief marketing officer and chairman of Macys.com, will succeed Ron Klein as chief stores officer, effective Feb. 13. Klein will retire from Macy's effective March 31, after 36 years with the company.

Martine Reardon, executive VP marketing, will succeed Sachse as Macy’s chief marketing officer, effective Feb. 13.

December 15, 2011

Toys “R” Us stores to stay open for 112 consecutive hours

Toys"R"Us announced that its stores nationwide will remain open for 112 uninterrupted hours beginning at 6am on Tuesday, Dec. 20 and continuing through 10 p.m. on Christmas Eve.

WAYNE, N.J. -- Toys"R"Us announced that its stores nationwide will remain open for 112 uninterrupted hours beginning at 6am on Tuesday, Dec. 20 and continuing through 10 p.m. on Christmas Eve.

In conjunction with continuous shopping during the last few days leading up to Christmas, Toys"R"Us will hold a two-day sale from Tuesday, Dec. 20 to Wednesday, Dec. 21.

November 30, 2011

BDO USA survey details retailers’ holiday marketing spend

Despite all of the hype surrounding mobile commerce, just 36% of chief marketing officers at retail companies have included mobile in their holiday marketing strategies this year, according to a recent BDO USA survey.

Chicago -- Despite all of the hype surrounding mobile commerce, just 36% of chief marketing officers at retail companies have included mobile in their holiday marketing strategies this year, according to a recent BDO USA survey. And of the CMOs incorporating mobile, 84% say it accounts for less than 10% of their holiday marketing efforts. The findings are from the most recent edition of the BDO Retail Compass Survey of CMOs, which examined the opinions of 100 chief marketing officers at leading retailers located throughout the country.

November 30, 2011

Steadfast Capital names chief marketing officer

Steadfast Cos. said that Richard Gann has been hired as chief marketing officer for Steadfast Capital Markets Group, the company’s securities and financial services division.

Irvine, Calif. -- Steadfast Cos. said that Richard Gann has been hired as chief marketing officer for Steadfast Capital Markets Group, the company’s securities and financial services division.

In the newly created role, Gann will oversee strategic marketing functions to assist in the overall positioning and growth of the Steadfast Income REIT, the company’s $1.65 billion public, non-traded real estate investment trust, as well as future alternative investment programs.

November 9, 2011

BDO survey: U.S. retailers forecast 2.9% increase in total holiday sales

Results of a survey released by BDO USA found that chief marketing officers at leading U.S. retailers expect a modest 2.9% increase in total holiday sales this year.

Chicago -- Results of a survey released Wednesday by BDO USA found that chief marketing officers at leading U.S. retailers expect a modest 2.9% increase in total holiday sales this year.

October 28, 2011

Toys “R” Us holiday promo plans include retro ads and QR codes

Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

Wayne, N.J. -- Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys “R” Us.

October 24, 2011

Ultra Diamonds Sparkles

Ultra Diamonds has unveiled a contemporary prototype that provides the ideal home for its sparkling merchandise. The design showcases the breadth and diversity of the jewelry retailer’s assortment, while putting a stylish new spin on the space. 

“It also makes the environment more inviting and accessible,” said Gordon Eason, creative director, JGA, Southfield, Mich.  