Content about chief marketing

April 17, 2014

Rob Price, senior VP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to pursue a new role.

Woonsocket, R.I. — Rob Price, senior VP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to pursue a new role.   

“Rob led the retail marketing team during a period of tremendous growth and strong financial performance and brought numerous positive changes to the business. We thank Rob for his important contributions and wish him the best of luck in the next phase of his career,” the company stated.

April 11, 2014

Big Data technology provider ECommera has named Kevin Sterneckert as chief marketing officer.

London – Big Data technology provider ECommera has named Kevin Sterneckert as chief marketing officer. Sterneckert, who most recently served as the lead retail analyst for Gartner, brings with him more than 20 years of experience in retail leadership.

March 27, 2014

Caruso Affiliated has appointed Judy Johnson to the newly created post of chief marketing and communications officer.

Los AngelesCaruso Affiliated has appointed Judy Johnson to the newly created post of chief marketing and communications officer. In her new role, Johnson will support the company’s expanding portfolio of projects throughout California and oversee marketing, public relations, strategic alliances and entertainment initiatives.

March 25, 2014

I recently attended the 2014 SPECS (Store Planning, Equipment, Construction Services) conference in Grapevine, Texas, and came away with some fascinating food for thought. The event, which is produced by Chain Store Age, celebrated its 50th anniversary this year.

I recently attended the 2014 SPECS (Store Planning, Equipment, Construction Services) conference in Grapevine, Texas, and came away with some fascinating food for thought. The event, which is produced by Chain Store Age, celebrated its 50th anniversary this year.

February 18, 2014

Wine.com, announced the addition of Peter Elarde as chief marketing officer and Greg Tatem as VP, engineering to the Wine.com executive team.

San Francisco -- Wine.com, announced the addition of Peter Elarde as chief marketing officer and Greg Tatem as VP, engineering to the Wine.com executive team.
   
"We're on a roll. Wine.com is profitable, growing, hiring and innovating," said Rich Bergsund, CEO. "Peter and Greg are bringing new energy and talent to our management team, and will be instrumental as we continue building Wine.com into a great company, great brand, and an exciting place to work."

January 20, 2014

Build-A-Bear Workshop, Inc. has appointed Gina Collins to the position of chief marketing officer, effective Jan. 20, 2014.

St. Louis - Build-A-Bear Workshop, Inc. has appointed Gina Collins to the position of chief marketing officer, effective Jan. 20, 2014. Collins will lead the Build-A-Bear marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to Sharon John, CEO of Build-A-Bear Workshop.

December 19, 2013

Saks Fifth Avenue, a subsidiary of Hudson’s Bay Company, announced the appointment of former Harrods executive Mark Briggs as chief marketing officer for Saks, effective March 2014.

New York -- Saks Fifth Avenue, a subsidiary of Hudson’s Bay Company, announced the appointment of former Harrods executive Mark Briggs as chief marketing officer for Saks, effective March 2014. He will report to new president Marigay McKee, another former Harrods executive.

Briggs was director of store image at Harrods for 20 years and was a close colleague of McKee.

November 21, 2013

Walgreens announced the appointment of Sona Chawla, president of e-commerce, as president of digital and chief marketing officer.

Deerfield, Ill. -- Walgreens on Thursday announced the appointment of Sona Chawla, president of e-commerce, as president of digital and chief marketing officer. In this new role, Chawla will lead a newly created digital and marketing division, establishing a unified and integrated digital, enterprise-wide marketing, and customer loyalty and insights group to advance Walgreens “Well Experience” strategy and vision to be the first choice in health and daily living in America and beyond, Walgreens stated.

November 18, 2013

Recreational boat retailer MarineMax has named Frances Allen, executive VP and chief brand officer for Denny’s Corporation, to its board of directors.

Clearwater, Fla. – Recreational boat retailer MarineMax has named Frances Allen, executive VP and chief brand officer for Denny’s Corporation, to its board of directors. Prior to joining Denny’s, Allen was chief marketing officer for Dunkin Donuts. Her prior roles also include managing marketing efforts at Sony Ericsson Mobil Communications, Pepsi-Cola North America and Frito-Lay.

November 5, 2013

Macy’s shoppers will be able to see it, scan it, shop it this holiday season with the chain’s upcoming integration of NantMobile’s iD visual recognition technology.

New York -- Macy’s shoppers will be able to see it, scan it, shop it this holiday season with the chain’s upcoming integration of NantMobile’s iD visual recognition technology. The new Macy’s Star Gifts app, powered by iD, empowers mobile shoppers to leverage visual recognition technology to purchase items from Macy’s Star Gifts assortment while on the go. Whether they scan it from a catalog, magazine ad or even from an outdoor billboard, Macy’s will deliver mobile access to product information, gift-giving assistance and much more.

November 4, 2013

In August, women’s specialty apparel retailer Coldwater Creek, which operates 402 stores in 47 states, announced it had landed Deborah Cavanagh as its new chief marketing officer. She is charged with leading the multichannel brand’s marketing and creative services. One of Cavanagh’s first orders of business? To re-engage the Coldwater Creek core customer, as well as connect with new ones.

October 28, 2013

Hudson’s Bay Company has appointed Michael Crotty as executive VP, chief marketing officer, Hudson’s Bay and Lord & Taylor.

Toronto -- Hudson’s Bay Company has appointed Michael Crotty as executive VP, chief marketing officer, Hudson’s Bay and Lord & Taylor. He will be responsible for the overall marketing strategy for Hudson’s Bay and Lord & Taylor.

Crotty has more than 25 years multichannel retailing and brand management marketing experience  For the last 10 years, he has held progressively senior positions at Bergdorf Goodman, Neiman Marcus and, most recently, Nordstrom.

October 25, 2013

The former chief marketing officer of Kohl’s, Julie Gardner, has joined the board of Cardtronics, which operates more than 80,000 ATMs at locations throughout the United States and internationally.

New York -- The former chief marketing officer of Kohl’s, Julie Gardner, has joined the board of Cardtronics, which operates more than 80,000 ATMs at locations throughout the United States and internationally.

Gardner spent 14 years at Kohl’s and most recently served as executive VP and chief marketing officer. Prior to Kohl’s, Gardner was with the Eckerd Corp., a regional drugstore chain that was eventually acquired by CVS.

October 21, 2013

Big Lots has named Andrew Stein as senior VP, chief customer officer.

Columbus, Ohio – Big Lots has named Andrew Stein as senior VP, chief customer officer. Prior to Big Lots, Stein was a marketing executive at Kmart, where he served a number of roles leading up to his appointment as chief marketing officer in August 2011. Stein’s appointment is in line with Big Lots’ intent to expand its digital presence.

October 15, 2013

Sport Chalet, Inc. has elected Miki R. Berardelli, chief marketing officer for Tory Burch, to the company's board of directors. Berardelli has more than 20 years of marketing and e-commerce experience.

Los Angeles -- Sport Chalet, Inc. has elected Miki R. Berardelli, chief marketing officer for Tory Burch, to the company's board of directors. Berardelli has more than 20 years of marketing and e-commerce experience.

As chief marketing officer for Tory Burch, she oversees global marketing, public relations and e-commerce. Prior to joining Tory Burch in 2009, Berardelli spent eight years at Ralph Lauren as the senior VP of marketing. In addition, Berardelli is serving her second term as board chairman of Shop.org and is on the board of Giggle.com.

September 30, 2013

The National Retail Federation (NRF) today announced the development of a new Chief Marketing Officer (CMO) Council to serve as an advertising and marketing voice for the retail industry.

Washington, D.C. - The National Retail Federation (NRF) today announced the development of a new Chief Marketing Officer (CMO) Council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association (RAMA) will transition into the newly created council.

September 23, 2013

Pier 1 Imports has named Eric Hunter as executive VP of marketing, responsible for the company’s brand image and integrated marketing efforts.

Fort Worth, Texas -- Pier 1 Imports has named Eric Hunter as executive VP of marketing, responsible for the company’s brand image and integrated marketing efforts. He most recently served as senior VP of marketing and acting chief marketing officer for J.C. Penney Co., where he led strategy, research, creative, media, customer relationship management and digital direction for the JCP enterprise brand and all JCP-owned brands.

September 18, 2013

Rue La La has appointed Robin Domeniconi as chief marketing officer overseeing the company's marketing and creative departments.

Boston – Rue La La has appointed Robin Domeniconi as chief marketing officer overseeing the company's marketing and creative departments. Domeniconi will report to Steve Davis, CEO of Rue La La.

Domeniconi previously served as chief brand officer for Elle Group, In addition, she has held the position of VP of advertising sales, marketing, and publishing at Microsoft as well as seven-year tenure at Time Inc. where she launched and published Real Simple magazine.

August 22, 2013

A disconnect between chief marketing officers and chief information officers threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture.

New York -- A disconnect between chief marketing officers and chief information officers threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture. Only one-in-10 of executives believing collaboration between CMOs and CIOs is currently at the right level.

August 16, 2013

Facebook hired its first-ever chief marketing officer, Gary Briggs, former marketing chief at Google's Motorola Mobility.

New York -- Facebook hired its first-ever chief marketing officer, Gary Briggs, former marketing chief at Google's Motorola Mobility. He replaces Eric Antonow, VP-product marketing, who has been directing the social network’s marketing efforts since 2010.

August 12, 2013

Gap is celebrating its brand heritage with a fall global marketing campaign – Back to Blue – that is one of the broadest reaching in its history.

New York -- Gap is celebrating its brand heritage with a fall global marketing campaign – Back to Blue – that is one of the broadest reaching in its history. The campaign spans outdoor, direct, social, in store, digital and also includes a return to television.

July 22, 2013

Retail design firm Interbrand Design Forum has promoted Scott Smith to chief marketing officer.