Content about World Wide Web

April 10, 2014

Email remarketing to online customers who visit e-commerce sites but do not make a purchase can significantly boost conversion and revenue rates for online retailers

Boston – Email remarketing to online customers who visit e-commerce sites but do not make a purchase can significantly boost conversion and revenue rates for online retailers. According to a new report from the SeeWhy Conversion Academy analyzing 80 Demandware-based e-commerce sites, “The ROI of Email Remarketing for E-commerce and Brands,” on average, 97% of visitors to e-commerce sites don’t make a purchase.

March 28, 2014

Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites, according to new research from Experian Marketing Services.

New York -- Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites, according to new research from Experian Marketing Services. The company’s 2014 “Digital Marketer: Benchmark and Trend Report” also reveals that after visiting Facebook, YouTube or Pinterest, consumers go to Amazon.com more frequently than any other retailer website.

Here’s how the downstream traffic from social media sites to retail sites shapes up in the Experian report:

March 28, 2014

Mobile cloud platform company MobStac has added a new set of mobile commerce features that are capable of providing consumers with a universal shopping experience across all devices.

Bangalore, India – Mobile cloud platform company MobStac has added a new set of mobile commerce features that are capable of providing consumers with a universal shopping experience across all devices. The MobStac platform now provides an extension for all major commerce backend systems such as Magento and OpenCart.

March 27, 2014

Social media sites are playing an increasingly important role in driving traffic to other websites, including retail websites and even other social networking sites, at the expense of search engines and portal websites, according to new research from Experian Research Services.

New York -- Social media sites are playing an increasingly important role in driving traffic to other websites, including retail websites and even other social networking sites, at the expense of search engines and portal websites, according to new research from Experian Research Services. As of March 2014, social media sites now account for 7.72% of all traffic to retail web sites, up from 6.59% in March 2013. Further, Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites.

March 27, 2014

Amazon.com and Google were among the biggest winners in the annual CoreBrand Top 100 Most Powerful Brands Rankings for 2014, both increasing in their rankings.

New York – Amazon.com and Google were among the biggest winners in the annual CoreBrand Top 100 Most Powerful Brands Rankings for 2014, both increasing in their rankings. Walgreens and UPS dropped 11 spots each.

The report ranks the top 100 corporate brands in terms of market reputation and awareness. Consumer-cyclical and consumer-staple brands represent 58 of the top 100 corporate brands, which CoreBrand says indicates that the most powerful brands have a strong connection to consumers.

March 26, 2014

Facebook has seen the future — through 3D goggles. The social media giant has reached an agreement to acquire hot virtual reality technology start-up Oculus VR for $2 billion.

New York -- Facebook has seen the future — through 3D goggles. The social media giant has reached an agreement to acquire hot virtual reality technology start-up Oculus VR for $2 billion. The deal is comprised of $400 million in cash and 23.1 million shares of Facebook stock.  

March 21, 2014

Almost half (45%) of brands see measuring ROI as a challenge in using Twitter as a marketing tool, followed by building an audience (42%) and engagement (37%).

Alpharetta, Ga. - Almost half (45%) of brands see measuring ROI as a challenge in using Twitter as a marketing tool, followed by building an audience (42%) and engagement (37%). In addition, a new survey of brand marketers from Social Media Marketing University (SMMU) shows that 40% of brands agree that Twitter is an effective marketing tool and 25% strongly agree, but 31% are undecided, 1% agree and 3% strongly agree.

March 20, 2014

During the 2013 holiday season, Alex and Ani turned to EBay Enterprise, an EBay Inc. company, to help drive sales and achieve higher ROI through its Facebook ads.

Cranston, R.I. – During the 2013 holiday season, Alex and Ani turned to EBay Enterprise, an EBay Inc. company, to help drive sales and achieve higher ROI through its Facebook ads. Between Thanksgiving and Cyber Monday, the company’s Facebook ads drove $1.6 million

March 17, 2014

Chinese e-commerce platform provider Alibaba Group Holding Ltd. is reportedly planning a U.S. initial public offering (IPO).

Hong Kong – Chinese e-commerce platform provider Alibaba Group Holding Ltd. is reportedly planning a U.S. initial public offering (IPO). According to Bloomberg, Alibaba has received approval from Hong Kong regulators for its proposed governance structure.

March 14, 2014

Google. Inc. may be close to signing a lease for its first-ever freestanding retail store in the United States, according to Crain’s New York Business.

New York -- Google. Inc. may be close to signing a lease for its first-ever freestanding retail store in the United States, according to Crain’s New York Business. The site is located in New York City’s SoHo area, at 131 Greene Street, and is just a block away from an Apple store.

The search giant reportedly wants to open brick-and-mortar stores to showcase its various gadgets, ranging from the Nexus line of smartphones and tablets to the Chromebook Pixel laptop. The company is also getting ready to go public with its Google Glass eyewear and smartwatches.

March 14, 2014

Close to half (45.1%) of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the Twitter platform for marketing, followed by ‘building an audience’ (42.1%) and ‘engagement’ (36.8%).

Atlanta – Close to half (45.1%) of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the Twitter platform for marketing, followed by ‘building an audience’ (42.1%) and ‘engagement’ (36.8%). According to a new survey from Social Media Marketing University (SMU), 65% of brands say that Twitter is an effective marketing tool, while 30.6% are undecided.

Other notable findings include:

• 96.2% of brands using Twitter as a marketing tool report having challenges using the platform to achieve specific goals.

March 13, 2014

Sephora has launched a new social shopping platform, called Beauty Board, to engage customers through beauty images and allow them to post, share, browse and shop the company’s photo gallery directly on its web site, mobile site, iPhone and Android apps.

San Francisco -- Sephora has launched a new social shopping platform, called Beauty Board, to engage customers through beauty images and allow them to post, share, browse and shop the company’s photo gallery directly on its web site, mobile site, iPhone and Android apps. Shoppers will be able to upload photos, tag the products they use, and give helpful tips on how they achieved the look.

March 6, 2014

Auction.com, the world’s largest online real estate marketplace, has received a $50 million investment from Google Capital.

Irvine, Calif. -- Auction.com,  the world’s largest online real estate marketplace, has received a $50 million investment from Google Capital. As part of the investment, one representative from Google Capital will join the company’s board of directors and another will take a board observer position.

March 5, 2014

E-Commerce China Dangdang Inc., a business-to-consumer e-commerce company in China, has entered into a strategic partnership with Yhd.com, whereby each company launches a flagship channel on the other's platform.

Beijing - E-Commerce China Dangdang Inc., a business-to-consumer e-commerce company in China, has entered into a strategic partnership with Yhd.com, whereby each company launches a flagship channel on the other's platform. Yhd.com is a business- to-consumer e-commerce platform for food, beverages and imported food products in China and is majority owned by Wal-Mart Stores Inc.

February 21, 2014

Rick Caruso, founder and CEO of Caruso Affiliated has launched a new blog on LinkedIn Influencers, an exclusive blog site for influential thought leaders.

New York -- Rick Caruso, founder and CEO of Caruso Affiliated has launched a new blog on LinkedIn Influencers, an exclusive blog site for influential thought leaders. To read his inaugural post, visit post, ”The Indoor Mall is Dead, But Physical Retail Thrives.”

February 14, 2014

Japanese e-commerce giant Rakuten Inc. will buy messaging app provider Viber Media Inc. for $900 million. Rakuten, which is also a major investor in Pinterest and owner of U.S. online retailer Play.com, seeks to use Viber as a platform for both mobile shopping and content consumption, according to the Associated Press.

New York — Japanese e-commerce giant Rakuten Inc. will buy messaging app provider Viber Media Inc. for $900 million. Rakuten, which is also a major investor in Pinterest and owner of U.S. online retailer Play.com, seeks to use Viber as a platform for both mobile shopping and content consumption, according to the Associated Press.

Rakuten offers services from financing to shopping to online video on its e-commerce platform, the largest in Japan.

February 14, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence.

Seattle — Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its on-going study assessing the business impact of top retailers’ social media efforts.

Based on the analysis, Blueocean Market Intelligence predicts the following top social media trends for the retail industry in 2014:

February 11, 2014

comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.

Reston, Va. -- comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.

February 11, 2014

Chinese e-commerce retailer Alibaba is reportedly planning to open a U.S. e-commerce website through its subsidiaries Vendio and Auctiva.

Beijing – Chinese e-commerce retailer Alibaba is reportedly planning to open a U.S. e-commerce website through its subsidiaries Vendio and Auctiva. According to Reuters, the site will operate at 11main.com.

February 4, 2014

Caribou Coffee has taken over the rotunda in the nation’s largest shopping center, Mall of America, Bloomington, Minn., to put up a 64-ft.-tall “Living Pinterest Board” to celebrate the launch of its new Real Inspiration blend, created in collaboration with its fans on Pinterest.

New York -- Caribou Coffee has taken over the rotunda in the nation’s largest shopping center, Mall of America, Bloomington, Minn., to put up a 64-ft.-tall “Living Pinterest Board” to celebrate the launch of its new Real Inspiration blend, created in collaboration with its fans on Pinterest. The Caribou board is on display through Thursday, February 13.

January 31, 2014

acebook had a notable influence on holiday shoppers, especially those using mobile devices.

New York – Facebook had a notable influence on holiday shoppers, especially those using mobile devices. According to a new study from Millward Brown Digital, 83% of 500 consumers surveyed who follow a retailer or consumer product on Facebook found their posts to be somewhat to very valuable when preparing for holiday shopping.

January 31, 2014

Yahoo recently identified a coordinated effort to gain unauthorized access to Yahoo Mail accounts.

Sunnyvale, Calif. – Yahoo recently identified a coordinated effort to gain unauthorized access to Yahoo Mail accounts. In a Tumblr blog post signed by Jay Rossiter, senior VP, Platforms and Personalization Products of Yahoo, the company said that upon discovery, it took immediate action to protect users, prompting them to reset passwords on impacted accounts.

January 30, 2014

ChannelAdvisor Corporation, a provider of cloud-based e-commerce solutions, is expanding its Webstores Amplifier with support for Bigcommerce, an e-commerce website platform that allows small and medium businesses to quickly set up online stores.

Research Triangle Park, N.C. -- ChannelAdvisor Corporation, a provider of cloud-based e-commerce solutions, is expanding its Webstores Amplifier with support for Bigcommerce, an e-commerce website platform that allows small and medium businesses to quickly set up online stores. The ChannelAdvisor Webstores Amplifier simplifies product creation, automatically synchronizes inventory and standardizes fulfillment across multiple online channels and retail websites for its customers.

January 29, 2014

Record levels of engagement helped Facebook grow revenue in its fourth quarter, ended December 31, by 63% to nearly $2.59 billion.

New York -- Record levels of engagement helped Facebook grow revenue in its fourth quarter, ended December 31, by 63% to nearly $2.59 billion. Full year revenues advanced 55% to nearly $7.9 billion.

Net income increased 116% to $1.13 billion, from $523 million, or three cents a share.

January 14, 2014

Consumers engage with retailers on Facebook more than they do on the retailers’ own websites.

New York -- Consumers engage with retailers on Facebook more than they do on the retailers’ own websites. Nine-in-10 consumers say how much they spend is impacted by their social media engagement with a brand. These are some of the findings of a study by Infosys, a leader in consulting, technology and outsourcing.