Content about Wooster

September 6, 2012

Gap Inc.’s Piperlime banner has opened its first full-scale retail location -- at 121 Wooster St. in the SoHo neighborhood of New York City.

New York -- Gap Inc.’s Piperlime banner has opened its first full-scale retail location -- at 121 Wooster St. in the SoHo neighborhood of New York City.

"We are thrilled to be celebrating the opening of our first Piperlime store today in SoHo," said Jennifer Gosselin, senior VP and general manager of Piperlime. "

The new 4,000-sq.-ft. store is styled as a boutique and features trend vignettes, as well as in-store kiosks that provide shoppers access to piperlime.com products.