Content about Web search engine

June 4, 2014

Kenshoo, a provider of predictive media optimization technology, announced the beta release of its newest digital marketing targeting solution, Intent-Driven Audiences (IDA), which matches clicks on search engine ads to audiences on Facebook in real-time.

San Francisco -- Kenshoo, a provider of predictive media optimization technology, announced the beta release of its newest digital marketing targeting solution, Intent-Driven Audiences (IDA), which matches clicks on search engine ads to audiences on Facebook in real-time. This allows marketers to show ads to consumers that have searched for specific keywords and also use Facebook’s targeting capabilities to find more customers like them.

September 20, 2012

OfficeMax Inc. announced a new search engine on OfficeMax.com designed to speed up shopping and provide more accurate search and recommendation results.

Naperville, Ill. -- OfficeMax Inc. announced Thursday a new search engine on Officemax.com designed to speed up shopping and provide more accurate search and recommendation results.

In its first month with the new search engine, OfficeMax said that OfficeMax.com has already experienced an increase in conversion rate and customer satisfaction around site navigation, and more than a 60% increase in average revenue per visit.

August 30, 2012

Walmart announced a new search engine for Walmart.com. The new engine, named Polaris, was developed by a small team within @Wamart Labs, the research and technology hub for innovation at Walmart.

Bentonville, Ark. -- Walmart announced a new search engine for Walmart.com. The new engine, named Polaris, was developed by a small team within @Wamart Labs,  the research and technology hub for innovation at Walmart. It uses semantic search technology to anticipate the intent of a shopper's search to deliver highly relevant results for them.  

June 24, 2011

By Margaret Kuchler, senior industry marketing manager, Akamai Technologies

By Margaret Kuchler, mkuchler@akamai.com