Content about Vestcom International Inc.

August 23, 2011
Multichannel Integrated Marketing Best Practices for Retailers

By Jeff Weidauer, VP marketing and strategy, Vestcom International Inc.

By Jeff Weidauer, jweidauer@vestcom.com

Say what you like about marketers, we never lack for new ways to describe and define what we do. There is shopper marketing, mobile marketing, online marketing, direct marketing, and now integrated marketing and multichannel marketing.

April 20, 2011
How retailers can achieve differentiation with shopper-centric merchandising

By Jeff Weidauer, is VP marketing and strategy, Vestcom International Inc.

By Jeff Weidauer, jweidauer_@_vestcom.com

One of the drawbacks of today’s connected global economy is the pervasive homogeneity in nearly everything. One can visit any state -- indeed, nearly any country -- and see many of the same stores and restaurants offering the same products.