Content about VP of marketing

November 27, 2013

Seventy-three percent of consumers think that companies are paying more attention to generating sales across multiple channels than they are in delivering a seamless customer service experience across those same channels, according to a global survey of 7,000 consumers in seven countries.

San Francisco – Seventy-three percent of consumers think that companies are paying more attention to generating sales across multiple channels than they are in delivering a seamless customer service experience across those same channels, according to a global survey of 7,000 consumers in seven countries. Meanwhile, when consumers can’t get an answer or fast response elsewhere, they are falling back to phone support as their primary contact method.

September 23, 2013

Pier 1 Imports has named Eric Hunter as executive VP of marketing, responsible for the company’s brand image and integrated marketing efforts.

Fort Worth, Texas -- Pier 1 Imports has named Eric Hunter as executive VP of marketing, responsible for the company’s brand image and integrated marketing efforts. He most recently served as senior VP of marketing and acting chief marketing officer for J.C. Penney Co., where he led strategy, research, creative, media, customer relationship management and digital direction for the JCP enterprise brand and all JCP-owned brands.

May 9, 2013

Bebe Stores, Inc. is naming Keith Keegan as senior VP of marketing, effective May 13.

Los Angeles -- Bebe Stores, Inc. is naming Keith Keegan as senior VP of marketing, effective May 13. Keegan will be in charge of all aspects of marketing and branding across all Bebe brands and report to CEO Steve Birkhold.

Previously, Keegan has worked for Abercrombie and Fitch, Limited, and Express and most recently served as VP of marketing and creative director for American Eagle and the Aerie brand.

December 1, 2011

A tacky holiday sweater – and most of us have one – can make for an innovative mall marketing campaign.

A tacky holiday sweater – and most of us have one – can make for an innovative mall marketing campaign.

November 17, 2011

Forest City Commercial Management announced that it will test a new survey technology by U.K.-based Path Intelligence to track mall shopping behavior and flow by using mobile phones.

Cleveland -- Forest City Commercial Management announced that it will test a new survey technology by U.K.-based Path Intelligence to track mall shopping behavior and flow by using mobile phones. 

The surveys will be conducted at Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Va., from Black Friday to New Year’s Day. They mark the first use of this kind of technology in a mall setting.

March 14, 2011

Chico’s FAS announced Monday that it has named Celia Rao Visconti as senior VP of marketing.

Fort Myers, Fla. -- Chico’s FAS announced Monday that it has named Celia Rao Visconti as senior VP of marketing.

She will report directly to Cinny Murray, brand president of Chico's, and will oversee the brand's marketing strategy and initiatives. 

Rao Visconti was previously executive VP and chief marketing officer for New York & Co.

December 14, 2008

GRAND RAPIDS, Mich. As economic concerns grow, consumers getting gift cards this holiday season are...

June 17, 2008

FreshDirect CEO and president Steve Michaelson has left the company. Previous to his post at...

June 3, 2008

Arizona's leading retail developer has drafted marketing all-star Denise Hart to lead its national efforts....

April 13, 2008

Duckwall-ALCO Stores has terminated the positions of senior VP of store operations, senior VP of...

March 31, 2008

Wood flooring has been making a comeback of late in retail stores, where it...

March 31, 2008

Truth be told, the word widget reminds me of a character you would find...

February 29, 2008

Just because a shopping center is labeled “destination” doesn’t make it big, though it...

February 29, 2008

Shopping destinations aren’t restricted to regional retail attractions or open-air glitterati, but rather can...

February 29, 2008

Everyone seems to have a blog these days—from outspoken politicians to grandmothers who write...

January 31, 2008

Price Chopper is always on the lookout for new ways to expand its sustainability...

January 1, 2008

San Bernardino, Calif. Stater Bros. Markets has promoted George Frahm to the position of executive...

December 31, 2007

The launch of The Country’s Best Yogurt (TCBY) in 1981 was met by a...

November 30, 2007

There have been some 150 to 200 PIN-Pad tampering incidents in the last two years,...

November 30, 2007

As attention has turned from enclosed malls to open-air shopping centers, all eyes this December...

November 13, 2007

Los Angeles, Virgin...

November 8, 2007

Matthews, N.C., Family...

September 17, 2007

New York City, ...

June 30, 2007

Continuing the effort to bring the safeguarding of customer data to the forefront of retailers’...

May 31, 2007

Tumultuous events shaped the year 2005, and consumers and retailers alike took notice. While no...