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Seattle -- Starbucks Coffee Co. has appointed Deverl Maserang as executive VP leading the company’s global supply chain organization, effective June 3. He will be accountable for end-to-end supply chain operations globally spanning manufacturing, engineering, procurement, distribution, planning, transportation, inventory management and worldwide sourcing.

Maserang joins Starbucks from Chiquita Brands International, where he led the Global Value Chain for Chiquita and Fresh Express.

Atlanta -- Aaron's has appointed Robert W. Kamerschen as the company’s senior VP and general counsel.

Kamerschen will be responsible for managing all legal and governmental affairs for Aaron's, including employment law, regulatory matters, intellectual property, litigation, vendor relationships, financings, acquisitions and other general legal matters. As general counsel, he will report directly to chairman, president and CEO Ronald W. Allen.

Dallas -- SRS Real Estate Partners said it has appointed Bob Taylor as senior VP in the New York office.

This is Taylor’s second stint with SRS.  In his first, he directed Hard Rock Café’s national expansion and relocation efforts. Taylor will be focused on tenant and landlord representation for the New York team, and returns to SRS from Cassidy Turley, The Staubach Co., and Staubach Retail.

Los Angeles -- Bebe Stores, Inc. is naming Keith Keegan as senior VP of marketing, effective May 13. Keegan will be in charge of all aspects of marketing and branding across all Bebe brands and report to CEO Steve Birkhold.

Previously, Keegan has worked for Abercrombie and Fitch, Limited, and Express and most recently served as VP of marketing and creative director for American Eagle and the Aerie brand.

According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.

"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."

Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.

In an era where brick-and-mortar retailers face increasing challenges from the Internet and a still slow recovery, they must rely on their real estate staff — particularly those under the age of 40 — more than ever before. These professionals, who bridge the "tried-and-true" methods of their mentors and the technology-driven next generation, are creating the stores, the shopping centers, the streets of today and tomorrow.

Framingham, Mass. -- Staples announced that Faisal Masud has been appointed executive VP, global e-commerce, effective May 20, 2013. In this newly created role, Masud will be responsible for leading online and digital growth. He will report to Demos Parneros, president of North American stores and online for Staples.

As part of Von Maur's march beyond its core Heartland markets, in 2008 it opened a 130,000-sq.-ft. anchor store at the 1.1 million-sq.-ft. The Greene Town Center, located in Beavercreek, Ohio, and owned by MPI. That store has become the fashion heartbeat of a vibrant mixed-use destination that was originally built by MPI in 2006, expanded in 2008, and slated to expand again in 2014 with another 40,000 sq. ft. of retail.

Honolulu -- Jones Lang LaSalle said that it has named Wendell Brooks III as senior VP of the firm’s retail brokerage business in Hawaii.

Brooks will work closely with Hawaii Retail Market Lead Kirk Horiuchi to assist landlord and retail clients. He will be joined by James “Kimo” Greenwell and Robert Kelley, who will focus on retail leasing and sales.  Additionally, Melissa Masicampo joins the firm as brokerage coordinator and Mark Ching joins as graphic designer and marketing specialist to support the growing retail team.

Austin, Texas — Specialty golf retailer Golfsmith International has promoted Eli Getson to executive VP, general merchandising manager. In his new role, Getson will be responsible for all North American merchandising activity across the company's U.S. Golfsmith stores, Canadian Golf Town stores and e-commerce channels for both brands.
 

Englewood, Col. -- The Sports Authority has appointed Paul M. Okimoto as the company’s new chief marketing officer.
 
Okimoto previously served as VP of marketing at RadioShack. He also held positions with the Nielsen Company as VP of corporate marketing and AT&T Wireless as head of integrated marketing communications.  
   

New York -- Columbia Sportswear Company has appointed Shawn Cox as senior VP of retail, a newly created position that will report directly to president and CEO Tim Boyle. In his new role, Cox, 49, will be responsible for leading the company’s brick-and-mortar retail and e-commerce operations in the U.S., Europe and Canada.