The customer experience is fueling IT spending like never before. That was my main takeaway from Oracle Retail CrossTalk 2012, which was held June 26 -28, in Chicago. The following are some insights and observations from a few of the speakers at the event.
Gary Penn, VP e-commerce, Quiksilver:
“Handheld traffic is growing exponentially, and so is the revenue. You have to address it. If you don’t, you are leaving a good part of your audience out in the cold.”