Content about University of Michigan's Ross School

February 15, 2011

The American Customer Satisfaction Index's annual E-Commerce Report, produced in partnership with ForeSee Results and released on Tuesday, showed that customer satisfaction with e-commerce websites is down 2.6% to 79.3 on the ACSI's 100-point scale.

Ann Arbor, Mich. -- The American Customer Satisfaction Index's annual E-Commerce Report, produced in partnership with ForeSee Results and released on Tuesday, showed that customer satisfaction with e-commerce websites is down 2.6% to 79.3 on the ACSI's 100-point scale.

The results are the lowest since 2004.

According to the report, falling satisfaction with online retail pulled down aggregate satisfaction with the e-commerce sector overall, which also includes online brokerage and online travel.