Content about Twitter

March 21, 2014

Almost half (45%) of brands see measuring ROI as a challenge in using Twitter as a marketing tool, followed by building an audience (42%) and engagement (37%).

Alpharetta, Ga. - Almost half (45%) of brands see measuring ROI as a challenge in using Twitter as a marketing tool, followed by building an audience (42%) and engagement (37%). In addition, a new survey of brand marketers from Social Media Marketing University (SMMU) shows that 40% of brands agree that Twitter is an effective marketing tool and 25% strongly agree, but 31% are undecided, 1% agree and 3% strongly agree.

March 21, 2014

Almost half (45%) of brands see measuring ROI as a challenge in using Twitter as a marketing tool, followed by building an audience (42%) and engagement (37%).

Alpharetta, Ga. - Almost half (45%) of brands see measuring ROI as a challenge in using Twitter as a marketing tool, followed by building an audience (42%) and engagement (37%). In addition, a new survey of brand marketers from Social Media Marketing University (SMMU) shows that 40% of brands agree that Twitter is an effective marketing tool and 25% strongly agree, but 31% are undecided, 1% agree and 3% strongly agree.

March 14, 2014

Close to half (45.1%) of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the Twitter platform for marketing, followed by ‘building an audience’ (42.1%) and ‘engagement’ (36.8%).

Atlanta – Close to half (45.1%) of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the Twitter platform for marketing, followed by ‘building an audience’ (42.1%) and ‘engagement’ (36.8%). According to a new survey from Social Media Marketing University (SMU), 65% of brands say that Twitter is an effective marketing tool, while 30.6% are undecided.

Other notable findings include:

• 96.2% of brands using Twitter as a marketing tool report having challenges using the platform to achieve specific goals.

March 14, 2014

Close to half (45.1%) of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the Twitter platform for marketing, followed by ‘building an audience’ (42.1%) and ‘engagement’ (36.8%).

Atlanta – Close to half (45.1%) of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the Twitter platform for marketing, followed by ‘building an audience’ (42.1%) and ‘engagement’ (36.8%). According to a new survey from Social Media Marketing University (SMU), 65% of brands say that Twitter is an effective marketing tool, while 30.6% are undecided.

Other notable findings include:

• 96.2% of brands using Twitter as a marketing tool report having challenges using the platform to achieve specific goals.

February 14, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence.

Seattle — Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its on-going study assessing the business impact of top retailers’ social media efforts.

Based on the analysis, Blueocean Market Intelligence predicts the following top social media trends for the retail industry in 2014:

February 13, 2014

Dunkin’ Donuts is launching a Valentine’s Day marketing campaign that includes the Zoosk dating site as well as Twitter. On Feb. 13 and 14, people who register at Zoosk will have the chance to win a $5 Dunkin’ Donuts mGift.

Canton, Mass. — Dunkin’ Donuts is launching a Valentine’s Day marketing campaign that includes the Zoosk dating site as well as Twitter. On Feb. 13 and 14, people who register at Zoosk will have the chance to win a $5 Dunkin’ Donuts mGift.

January 31, 2014

Abercrombie & Fitch is launching a spring 2014 marketing campaign that includes omni-channel features such as live Twitter Q&A sessions with celebrities.

New Albany, Ohio – Abercrombie & Fitch is launching a spring 2014 marketing campaign that includes omni-channel features such as live Twitter Q&A sessions with celebrities. The campaign, “The Making of a Star,” spotlights a select group of rising actors and musicians.

January 31, 2014

Shell has launched “How I FRN,” a contest that invites consumers to submit a photograph or video via Instagram or Twitter that represents the individual's experience with the Shell Fuel Rewards Network (FRN) loyalty program.

Houston - Shell has launched “How I FRN,” a contest that invites consumers to submit a photograph or video via Instagram or Twitter that represents the individual's experience with the Shell Fuel Rewards Network (FRN) loyalty program.

January 7, 2014

From online social sharing to location-based targeting to new payment technologies, the retail experience is being upended and disrupted in ways big and small. Ten companies are leading the charge.

January 2, 2014

Staples is changing its logo by removing the bent staple that forms the “L” in “Staples.” Initially, Staples is excluding the bent staple in its logo in a number of places, including its e-commerce site and the company's social channels such as Twitter, Facebook, and the easyBlog.

Framingham, Mass. -- Staples is changing its logo by removing the bent staple that forms the “L” in “Staples.” Initially, Staples is excluding the bent staple in its logo in a number of places, including its e-commerce site and the company's social channels such as Twitter, Facebook, and the easyBlog.

December 20, 2013

Kay Jewelers has launched a "Merry Match" sweepstakes on its Facebook page and for Twitter pages from Dec. 20-Dec. 24.

Akron, Ohio – Kay Jewelers has launched a "Merry Match" sweepstakes on its Facebook page and for Twitter pages from Dec. 20-Dec. 24.

December 12, 2013

Dunkin’ Donuts has launched its “HoliDDay Fashions” contest, inviting people to post photos of themselves in their holiday clothing and costumes on Facebook, Twitter and Instagram.

Canton, Mass. – Dunkin’ Donuts has launched its “HoliDDay Fashions” contest, inviting people to post photos of themselves in their holiday clothing and costumes on Facebook, Twitter and Instagram. Beginning Dec. 12 and continuing through Dec. 18, customers can submit their photos on Facebook, Twitter and Instagram using the special hashtag #HoliDDayFashions.

On Dec. 20, Dunkin' Donuts will announce a total of five winners to receive a prize pack. No purchase is required.

 

December 10, 2013

Jared, The Galleria Of Jewelry is launching its "12 Days of Giveaways" sweepstakes for Facebook fans and Twitter followers now through Dec. 13.

Akron, Ohio – Jared, The Galleria Of Jewelry is launching its "12 Days of Giveaways" sweepstakes for Facebook fans and Twitter followers now through Dec. 13. The campaign, introduced last year, gives customers the chance to enter to win daily prizes featuring brands available at Jared.
 

December 10, 2013

Jared, The Galleria Of Jewelry is launching its "12 Days of Giveaways" sweepstakes for Facebook fans and Twitter followers now through Dec. 13.

Akron, Ohio – Jared, The Galleria Of Jewelry is launching its "12 Days of Giveaways" sweepstakes for Facebook fans and Twitter followers now through Dec. 13. The campaign, introduced last year, gives customers the chance to enter to win daily prizes featuring brands available at Jared.
 

November 11, 2013

While investors put a staggering $18 billion valuation on Twitter at its initial public offering last week, the potential direct-sales value of Twitter and other social networks for large enterprise businesses is potentially even bigger.

By Brian Smith, bsmith@bizbrag.com

November 7, 2013

Twitter began trading shares on the New York Stock Exchange (NYSE) on Nov. 7 after reportedly raising $1.82 billion in its IPO.

San Francisco – Twitter began trading shares on the New York Stock Exchange (NYSE) on Nov. 7 after reportedly raising $1.82 billion in its IPO. According to Bloomberg, Twitter sold 70 million shares at $26 each in its IPO, giving it a $14.2 billion market capitalization that is 12.4 times estimated 2014 sales of $1.14 billion.

Twitter will trade on NYSE under the TWTR symbol. The company’s revenue reached $534.5 million in the 12 months that ended Sept. 30, 2013.

October 28, 2013

Starbucks is now offering gift cards that can be sent via Twitter. Under the company’s new “tweet-a-coffee program,” customers in the U.S. can sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift.

Seattle -- Starbucks is now offering gift cards that can be sent via Twitter. Under the company’s new “tweet-a-coffee program,” customers in the U.S. can sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift.

October 28, 2013

Starbucks is now offering gift cards that can be sent via Twitter. Under the company’s new “tweet-a-coffee program,” customers in the U.S. can sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift.

Seattle -- Starbucks is now offering gift cards that can be sent via Twitter. Under the company’s new “tweet-a-coffee program,” customers in the U.S. can sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift.

October 22, 2013

J.C. Penney Co. has reportedly been defending itself against anonymous allegations made on Twitter.

Plano, Texas – J.C. Penney Co. has reportedly been defending itself against anonymous allegations made on Twitter. According to Bloomberg, J.C. Penney recently had to publicly deny tweets saying the company had hired a bankruptcy attorney and no longer had Canadian credit.

October 22, 2013

J.C. Penney Co. has reportedly been defending itself against anonymous allegations made on Twitter.

Plano, Texas – J.C. Penney Co. has reportedly been defending itself against anonymous allegations made on Twitter. According to Bloomberg, J.C. Penney recently had to publicly deny tweets saying the company had hired a bankruptcy attorney and no longer had Canadian credit.

October 18, 2013

Office Depot, in partnership with TriplePundit and CSRwire, will convene a “Twitter Chat” on environmental transparency on Oct. 24, from 12 p.m. to 1 p.m. EST.

Boca Raton, Fla. -- Office Depot, in partnership with TriplePundit and CSRwire, will convene a “Twitter Chat” on environmental transparency on Oct. 24, from 12 p.m. to 1 p.m. EST.

The chat will be hosted by Yalmaz Siddiqui, senior director of environmental strategy at Office Depot. To register, send the following tweet: Join me for the #transparency chat with @officedepot @yalmazsiddiqui @triplepundit @csrwire on Oct. 24.

October 17, 2013

Twitter has hired J.J. Hirschle, who directed media and entertainment advertising at Google, as its head of retail, according to various media reports.

New York -- Twitter has hired J.J. Hirschle, who directed media and entertainment advertising at Google, as its head of retail, according to various media reports. The hire comes as the online messaging giants works to expand its business ahead of its initial public offering. Hirschle will be be in charge of Twitter's efforts to sell advertising products to retailers.

Hirschle is to start on Oct. 28, the same day Twitter is expected to launch its investor roadshow. Twitter announced at the beginning of October that it plans to go public.

 

October 17, 2013

Twitter has hired J.J. Hirschle, who directed media and entertainment advertising at Google, as its head of retail, according to various media reports.

New York -- Twitter has hired J.J. Hirschle, who directed media and entertainment advertising at Google, as its head of retail, according to various media reports. The hire comes as the online messaging giants works to expand its business ahead of its initial public offering. Hirschle will be be in charge of Twitter's efforts to sell advertising products to retailers.

Hirschle is to start on Oct. 28, the same day Twitter is expected to launch its investor roadshow. Twitter announced at the beginning of October that it plans to go public.

 

October 4, 2013

Most retailers now have some sort of social presence, but too often it consists of having an account on popular social media networks and little more.

Most retailers now have some sort of social presence, but too often it consists of having an account on popular social media networks and little more. Following are five examples of recent retail social media offerings that leverage social media’s unique ability to engage consumers, improve operations and boost profits.

American Eagle – ‘Rock Your Walk’

October 4, 2013

Most retailers now have some sort of social presence, but too often it consists of having an account on popular social media networks and little more.

Most retailers now have some sort of social presence, but too often it consists of having an account on popular social media networks and little more. Following are five examples of recent retail social media offerings that leverage social media’s unique ability to engage consumers, improve operations and boost profits.

American Eagle – ‘Rock Your Walk’