Content about Toys "R" Us

June 20, 2014

Toys “R” Us, Inc. announced that it has named Michael J. Short executive CFO, effective June 23.

Wayne, N.J. – Toys “R” Us, Inc. announced that it has named Michael J. Short executive CFO, effective June 23.
 
Short, 53, a seasoned finance executive with broad retail and corporate development experience, was most recently executive VP and CFO of AutoNation for seven years.
 

May 22, 2014

Toys “R” Us announced the appointment of Campbell Lennox as managing director, Toys “R” Us, Australia, effective May 26.

Wayne, N.J. -- Toys “R” Us announced the appointment of Campbell Lennox as managing director, Toys “R” Us, Australia, effective May 26.

Lennox will oversee all operations and business activities for the company’s 34 store locations and e-commerce site, as well as provide leadership for the more than 1,700 employees throughout the country. His responsibilities will include marketing, merchandising, store operations and customer service excellence.

April 3, 2014

Office Depot has appointed Troy Rice as executive VP of retail, effective April 14.

Boca Raton, Fla. -- Office Depot has appointed Troy Rice as executive VP of retail, effective April 14. Rice, who replaces Juan Guerrero, will also serve as a member of Office Depot’s leadership team and report directly to chairman and CEO Roland Smith.
 

March 27, 2014

Toys “R” Us has launched a new strategy to drive future growth that includes a big emphasis on improving its in-store customer experience.

New York -- Toys “R” Us has launched a new strategy to drive future growth that includes a big emphasis on improving its in-store customer experience.

The nation’s largest toy retailer said it will update its existing stores to make them easier to shop, focusing on everything from the restrooms and lighting to the flooring and signage. It also is committed to reducing in-store clutter and improving in-stocks and checkout speed (slow checkouts registered as a big customer complaint in its research.).

March 26, 2014

Coming off a disappointing 2013, Toys “R” Us unveiled a strategic plan to position the company for profitable growth in the future.

New York -- Coming off a disappointing 2013, Toys “R” Us unveiled a strategic plan to position the company for profitable growth in the future. The plan includes improving its in-store and online shopping experience, simplifying promotions, cutting costs, more disciplined inventory management, and more omni-channel integration with stores. Significantly, it not include closing stores apart from those involving standard lease expirations, top company executives said during a media presentation on Tuesday at the chain’s flagship in Times Square.

March 26, 2014

Coming off a disappointing 2013, Toys “R” Us unveiled a strategic plan to position the company for profitable growth in the future.

New York -- Coming off a disappointing 2013, Toys “R” Us unveiled a strategic plan to position the company for profitable growth in the future. The plan includes improving its in-store and online shopping experience, simplifying promotions, cutting costs, more disciplined inventory management, and more omni-channel integration with stores. Significantly, it not include closing stores apart from those involving standard lease expirations, top company executives said during a media presentation on Tuesday at the chain’s flagship in Times Square.

February 24, 2014

Adam Meshekow, former mobile brand marketing manager for Toys “R” Us Inc., is joining mobile media solutions provider Single Touch Systems Inc. as head of national retail sales.

Jersey City, N.J. -- Adam Meshekow, former mobile brand marketing manager for Toys “R” Us Inc., is joining mobile media solutions provider Single Touch Systems Inc. as head of national retail sales. Meshekow will work with management to help architect plans for future client engagement and product development and deployment.

January 30, 2014

Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics.

Wayne, N.J. – Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics. Starting Feb. 1, by texting "Cheer" to 80888, customers can make a $5 donation via their mobile device that will help Special Olympics athletes.

January 14, 2014

Babies "R" Us announced that it has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy.

Wayne, N.J. – Babies "R" Us announced that it has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy.

Under the arrangement, Babies “R” Us’ registry will now be available to a new, expanded audience of moms-to-be who can create and share their registry directly from TheBump.com via its gift registry center.

January 14, 2014

Supervalu Inc. said that it has named Gerald Storch, who served as CEO of Toys “R” Us from 2006 to 2013, as board chairman.

Minneapolis -- Supervalu Inc. said that it has named Gerald Storch, who served as CEO of Toys “R” Us from 2006 to 2013, as board chairman.

The supermarket company said Storch will replace Robert Miller, who is resigning as chairman in March to focus on “other demands.” Miller, then president and CEO of Albertsons, was named chairman last March after Supervalu completed the sale of five of its grocery chains.

December 18, 2013

With the shopping season starting earlier, and with more purchasing channels along with the growing influence of social media, this year's retail haul is proving to be more competitive than ever.

From Xboxes and LeapPads to Elmos and Legos, these last-minute shopping days are all about toys.

December 17, 2013

Toys “R” Us announced that, beginning at 6:00 a.m. on Dec. 21, it will remain open continuously through 9 p.m. on Christmas Eve, leveraging last-minute toy shoppers’ most frenetic shopping hours.

Wayne, N.J. -- Toys “R” Us announced that, beginning at 6:00 a.m. on Dec. 21, it will remain open continuously through 9 p.m. on Christmas Eve, leveraging last-minute toy shoppers’ most frenetic shopping hours.

All Toys “R” Us stores nationwide are advertising around-the-clock savings and deals during the final 87 hours of Christmas shopping, along with daily deliveries through Christmas Eve. Only full-service stores in Paramus, N.J., and Puerto Rico, will not be open 24 hours a day.

November 26, 2013

Toys “R” Us CEO Antonio Urcelay has replaced Gerald Storch as chairman of the company. Urcelay, appointed interim CEO at Toys “R” Us in May 2013, was officially named chief executive in October.

Wayne, N.Y. -- Toys “R” Us CEO Antonio Urcelay has replaced Gerald Storch as chairman of the company. Urcelay, appointed interim CEO at Toys “R” Us in May 2013, was officially named chief executive in October.

Storch, who had previously served as CEO, is stepping down as chairman to dedicate more time to his consulting company, Storch Advisors, Toys “R” Us said in a filing with the Securities and Exchange Commission.

November 19, 2013

At 8 a.m. on Friday, Nov. 22, Wal-Mart will kick off a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics, to match select Black Friday offers from Target, Toys R' Us and Best Buy one week early.

Bentonville, Ark. -- At 8 a.m. on Friday, Nov. 22, Wal-Mart will kick off a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics, to match select Black Friday offers from Target, Toys R' Us and Best Buy one week early.

November 12, 2013

Toys “R” Us unveiled redesigned and updated e-commerce sites for Toysrus.com and Babiesrus.com, with a fresh design and layout, revamped navigation and other new features.

Wayne, N.J. -- Toys “R” Us unveiled redesigned and updated e-commerce sites for Toysrus.com and Babiesrus.com, with a fresh design and layout, revamped navigation and other new features. In addition, the sites have introduced social shopping – allowing customers to organize their most-wanted items in shareable toy and baby boards, while also viewing the most popular and trending products on the sites.

November 11, 2013

Toys “R” Us will open its stores at 5 p.m. on Nov. 28, offering more than 300 doorbuster values, while supplies last, from four-hour deals and Thursday-through-Saturday discounts on hot toys, games and tablets, to gift with purchase offers.

Wayne, N.J. -- Toys “R” Us will open its stores at 5 p.m. on Thursday, Nov. 28,  offering more than 300 doorbuster values, while supplies last, from four-hour deals and Thursday-through-Saturday discounts on hot toys, games and tablets, to gift with purchase offers. New this holiday season, Toys "R" Us will provide its Rewards “R” Us members the exclusive opportunity to take advantage of select Thanksgiving Weekend deals and discounts on Wednesday, Nov. 27.

November 11, 2013

Toys “R” Us will open its stores at 5 p.m. on Nov. 28, offering more than 300 doorbuster values, while supplies last, from four-hour deals and Thursday-through-Saturday discounts on hot toys, games and tablets, to gift with purchase offers.

Wayne, N.J. -- Toys “R” Us will open its stores at 5 p.m. on Thursday, Nov. 28,  offering more than 300 doorbuster values, while supplies last, from four-hour deals and Thursday-through-Saturday discounts on hot toys, games and tablets, to gift with purchase offers. New this holiday season, Toys "R" Us will provide its Rewards “R” Us members the exclusive opportunity to take advantage of select Thanksgiving Weekend deals and discounts on Wednesday, Nov. 27.

November 7, 2013

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel.

Wayne, N.J. – Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts, current commercials from the beloved brand and top toy manufacturers, and more.

November 7, 2013

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel.

Wayne, N.J. – Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts, current commercials from the beloved brand and top toy manufacturers, and more.

October 31, 2013

Toys “R” Us is expanding its point-based Rewards “R” Us loyalty program as it gears up for one of the most competitive holiday seasons in years.

Wayne, N.J. -- Toys “R” Us is expanding its point-based Rewards “R” Us loyalty program as it gears up for one of the most competitive holiday seasons in years. The added incentives include a first-ever, private pre-Black Friday incentive.

October 29, 2013

Toys ‘R’ Us is launching its digital wish finder, a dedicated website providing an online version of its “The Great Big Toys"R"Us Wish Finder” holiday catalog, on Nov. 2.

Wayne, N.J. – Toys ‘R’ Us is launching its digital wish finder, a dedicated website providing an online version of its “The Great Big Toys"R"Us Wish Finder” holiday catalog, on Nov. 2. The retailer is also launching The Toys"R"Us Wish List Wizard, a free iOS and Android app that turns parents’ smartphones into a scanner and lets kids scan items they want in-store for automatic inclusion on a digital wish list.

October 21, 2013

Toys “R” Us 2013 holiday marketing plans include a new TV campaign that will feature a group of real-life children from local New York charities who think they’re going on a field trip, but actually are going to a Toys “R” Us store where they are given free rein.

Wayne, N.J. -- Toys “R” Us 2013 holiday marketing plans include  a new TV campaign that will feature a group of real-life children from local New York charities who think they’re going on a field trip, but actually are going to a Toys “R” Us store where they are given free rein.

Featured at the end of each TV commercial and throughout many of the company’s print and online marketing vehicles, is the hashtag, #WishinAccomplished.
 

October 16, 2013

Toys “R” Us announced that Antonio Urcelay has been named chief executive, effective immediately, after serving as the company’s interim CEO since May of this year.

Wayne, N.J. -- Toys “R” Us announced that Antonio Urcelay has been named chief executive, effective immediately, after serving as the company’s interim CEO since May of this year. In other executive news, the retailer appointed a former Wal-Mart executive, Hank Mullany, as president of Toys “R” U.S., effective Nov. 5.

Urcelay, 61, who joined Toys “R” Us in 1996, had been president of the company's Europe business before being named interim CEO.

October 8, 2013

Legends Outlets Kansas City has announced that a Toys “R” Us Express pop-up location is now open at the Village West shopping and dining destination.

Kansas City — Legends Outlets Kansas City has announced that a Toys “R” Us Express pop-up location is now open at the Village West shopping and dining destination. The 3,954-sq.-ft. store will operate through the holiday season.

September 25, 2013

Toys ‘R’ Us is opening Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com.

Wayne, N.J. – Toys ‘R’ Us is opening Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com. These in-store shops feature a broad assortment of Halloween costumes, accessories, candy, gear and more.