Content about Touchpoint

June 24, 2014

Every few years, a new term enters the retail IT industry lexicon and takes firm root, even though nobody can provide an actual, definitive meaning. The latest phrase to capture the imagination of retail technology practitioners without a standard, widely accepted definition is “omnichannel commerce.” While it is generally understood that omnichannel commerce is the practice of serving customers across all available physical and digital channels, the details are still vague.

June 24, 2014

Athletic footwear retailer The Finish Line offers a highly seasonal assortment. When spring products started coming in from the company’s brand partners in January 2014, the chain decided to build upon its ongoing omnichannel strategy to create an experience to help boost spring customer traffic and sales.

May 19, 2014

When industry experts talk about retailers connecting with today’s mobile consumer, they are generally referring to customers who always travel with smartphones and tablets. But there is another type of “mobile” consumer touchpoint retailers should be targeting, and that is the automobile.

When industry experts talk about retailers connecting with today’s mobile consumer, they are generally referring to customers who always travel with smartphones and tablets. But there is another type of “mobile” consumer touchpoint retailers should be targeting, and that is the automobile.

March 17, 2014

Organizational, operational and technology challenges are hampering retailers' efforts to meet customers' demand for a seamless shopping experience across all channels and touchpoints.

New York -- Organizational, operational and technology challenges are hampering retailers' efforts to meet customers' demand for a seamless shopping experience across all channels and touchpoints. According to a new research study from Accenture and Hybris Software, retailers view omni-channel maturity as a key brand differentiator for their companies, and improving their ability to provide customers with a seamless shopping experience across all channels as a top priority.

January 29, 2014

Online luxury retailer Avenue 32 has launched a mobile and tablet strategy allowing designers to showcase their collections to the public without having to invest in their own online presence.

London – Online luxury retailer Avenue 32 has launched a mobile and tablet strategy allowing designers to showcase their collections to the public without having to invest in their own online presence. Since its launch, mobile traffic has more than doubled and average transaction value has increased 270%.

Working in partnership with Usablenet, Avenue 32 provides seamless and customized experiences for both mobile and tablet; the mobile site provides a task-based experience whereas the tablet site is focused around browsing and discovery.

January 7, 2014

The emergence of omnichannel commerce is dramatically changing the retail equation, both in how customers travel the path to purchase and how retailers anticipate and meet customer demand. Mike Webster, senior VP and general manager of Oracle Retail, offered Chain Store Age his perspective on how retailers must alter their approach to both systems and business processes to ensure they deliver a seamless experience across all customer touchpoints, one that both converts sales and builds long-term satisfaction and loyalty.   

October 28, 2013

For many retailers, Halloween has become one of their favorite times of year. Spending on Halloween-related costumes, decorations, candy, etc. has grown to the point it represents the second-highest consumer spending holiday, only trailing Christmas with NRF estimates of this year’s spending total reaching $6.9 billion.

For many retailers, Halloween has become one of their favorite times of year. Spending on Halloween-related costumes, decorations, candy, etc. has grown to the point it represents the second-highest consumer spending holiday, only trailing Christmas with NRF estimates of this year’s spending total reaching $6.9 billion. But while a good scare is all part of the annual Halloween fun, retailers need to ensure their omni-channel customers do not get scared away by frighteningly poor digital commerce features and functions.

September 16, 2013

Technology is advancing to the degree where almost any digital consumer touchpoint has the potential to become a very real storefront.

Technology is advancing to the degree where almost any digital consumer touchpoint has the potential to become a very real storefront. Video games, blog and social media postings, apps, and virtually any other digital environment that directly engages consumers either currently is or soon will be able to serve as a fully functioning storefront where transactions can be executed.

May 9, 2013

Chicago -- Dillard's has selected OpinionLab to extend its omnichannel “Voice of Customer” program including its digital, mobile and in-store experiences, with precise insight into what its customers want and need.

OpinionLab's patented solutions allow Dillard’s to systematically interpret customer feedback across all of Dillard’s brand touchpoints, including mobile platforms, online and in-store. Now, Dillard’s can monitor and optimize the customer experience in real-time with an end-to-end solution set that includes research design, data collection and integration, analysis and reporting. Location-specific, context-rich insight can be fed across the organization, from managers through executives, for the greatest impact from the voice of the customer.

“At Dillard’s, we are committed to providing the very best customer service and a great experience for our customers regardless of where they shop – whether that’s in our stores, at Dillards.com or through their mobile phones,” said Woody Chin, CIO of Dillard’s. “We believe our decision to select the global leader in Voice of Customer, is a true testament of our commitment – making it even easier for our customers to provide feedback and for our company to act on that feedback.”

Chicago -- Dillard's has selected OpinionLab to extend its omnichannel “Voice of Customer” program including its digital, mobile and in-store experiences, with precise insight into what its customers want and need.

October 31, 2012

There’s no question about it: Shoppers will have more options than ever before when it comes to shopping this holiday, from where and how they shop to how they pay. Given the myriad of choices available, experts agree that one of the keys to a successful holiday season — and long-term survival — is customer engagement.

June 21, 2012

Parking lots serve as the first point of entry for customers and, as such, are an important brand touchpoint. Chain Store Age spoke with Dan Flaherty, national accounts executive, Ultimat/Crius Corp., about how retailers can maintain a positive first impression without breaking the budget.

What, if any, impact does a badly maintained retail property have on customers? Can it affect business?

September 21, 2011

By Katrina Gosek, director of product marketing, Endeca

By Katrina Gosek, info@endeca.com

August 22, 2011

With summer winding down, retailers are now in the full throes of preparing for the 2011 holiday season. Implicit in their preparations is — or should be — the fact that omni-channel consumers are increasingly dictating the shopping experience and transforming the retail landscape in the process.


January 31, 2007

New Year’s resolutions. They seem simple in December, but by February, we’re struggling to uphold...