Content about Tony Camilletti

October 3, 2013

Signage continues to gain importance in overall branding efforts, as retailers seek to differentiate themselves with signs tailored to local markets and to create department ambiance. And increasingly, there is a lot more participation by marketing and advertising departments in developing signage programs.

“It is not just the construction or store planning departments anymore,” said Tony Camilletti, executive VP, D/Fab, Madison Heights, Mich.

October 31, 2008

Hiller’s, a family-owned supermarket chain based in Southfield, Mich., isn’t a proponent of cookie-cutter...

June 30, 2007

Unique graphics and signage are among the defining elements of the WOW! convenience store, in...