Content about Tony Award

July 16, 2013

Fashion designer and retailer Kenneth Cole is partnering with the Tony Award-winning musical Kinky Boots on the launch of a limited-edition capsule shoe collection arriving in stores for the holiday season.

New York -- Fashion designer and retailer Kenneth Cole is partnering with the Tony Award-winning musical Kinky Boots on the launch of a limited-edition capsule shoe collection arriving in stores for the holiday season.

To promote the launch, a designated area in front of the Al Hirschfeld Theatre (302 West 45th Street in Manhattan) will encourage passersby to try and win a pair of Kinky Boots tickets by following @kennethcoleprd and @kinkybootsbway and Instagraming a photo of their "kinky" shoes using #KCKinkyboots.