Content about Tom Lamb

October 24, 2011

Lowe's has launched an integrated online experience, MyLowe’s, designed to help customers manage their homes.

Mooresville, N.C. -- Lowe's has launched an integrated online experience, MyLowe’s, designed to help customers manage their homes. It will allow all purchases, in-store and online, to be tracked automatically and stored on their customer profile online.

September 19, 2011

Lowe’s announces new ‘Never Stop Improving’ brand positioning

Lowe’s is replacing its “Let’s Build Something Together” tagline with a new one, “Never Stop Improving” as part of its new brand strategy.

Mooresville, N.C. -- Lowe’s is replacing its “Let’s Build Something Together” tagline with a new one, “Never Stop Improving” as part of its new brand strategy.

As part of the program, the chain is launching a new advertising campaign Monday, Sept. 19, 2011. Also, Lowe’s will soon be launching MyLowes, a online tool to help customers manage their homes and home improvement projects through every stage.