Content about Tim Callan

March 26, 2013

By Tim Callan, RetailNext

By Tim Callan, tim@retailnext.net

March 19, 2012

By Tim Callan, RetailNext

By Tim Callan, timcallan.blogspot.com

With store closures and falling revenue threatening major retail chains, maximizing store productivity is more important than ever before. While it’s been proven for many years that website analytics can drive dramatic improvement in online retail environments, so far most brick-and-mortar retailers are engaged in only rudimentary measurement.