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New York -- The Walt Disney Co. on Thursday will open its first store under the Disney Baby banner, USA Today reported. The new store is located in Americana, an upscale shopping center in Glendale, Calif.

“This gives Disney the opportunity to reach out to moms when magical moments begin," Bob Chapek, president of Disney Consumer Products, told USA Today. "There's no more special occasion than the birth of a baby."

New York City -- The Walt Disney Co. will open its first-ever Disney Baby store next year at the Americana in Glendale, Calif., the Los Angeles Times reported.

The company plans to open Disney Baby locations -- one on each coast -- to display the best of its new infant line, according to the report.

The stores will give Disney executives the opportunity to interact with the parents of newborns and refine product offerings that span infant apparel, nursery items and bath products.