Content about The Nielsen Co.

May 17, 2013
Ethnic consumers represent strong potential

New York - Ethnic consumers represent strong potential for retailers, according to new data released by the Nielsen Company. For example, the 43 million African-Americans in the U.S. (about 14% of the population) buy more hand and body lotion products than the average consumer.

September 8, 2011
Considerations for Your M-Commerce Strategy

By Jonathan Cobb, CTO, Mobility Solutions, Limelight Networks

By Jonathan Cobb, jonathan@llnw.com

November 22, 2010
Nielsen: Consumers ready to shop on Black Friday

Schaumburg, Ill. - Nearly one in five Americans will shop on Black Friday, and more than half (61%) plan to spend $100 to $500, according to a new survey by The Nielsen Company.

Schaumburg, Ill. - Nearly one in five Americans will shop on Black Friday, and more than half (61%) plan to spend $100 to $500, according to a new survey by The Nielsen Company.  Among the likely Black Friday winners are department stores, with 76% of consumers planing to shop the channel, and supercenters/mass merchandisers, where 55% will shop.

May 5, 2010
Nielsen: Global consumer confidence hits pre-recession levels

Global consumer confidence in first quarter 2010 rebounded to reach its highest level since third...

November 17, 2008
Survey: Consumers Big on Private Brands

A survey by The Nielsen Co., released Tuesday, found that one-third of consumers are willing...

November 9, 2008
New Nielsen Survey Details Consumer Sentiment on Economy

The majority (86%) of U.S. consumers believe the country is currently in a recession and...

October 31, 2008
Holiday Sets Stage for 2009

A recent survey from The Nielsen Co. offers insight into consumer shopping patterns this...

October 20, 2008
Report: Higher Prices Haunt Halloween Shoppers

Halloween shopping is taking a scary turn as candy and costume-accessories prices spiked compared to...

October 8, 2008
Nielsen: One-Third of U.S. Consumers to Cut Holiday Spending

More than one-third (35%) of U.S. consumers across all income levels said they are expecting...

August 4, 2008
Survey: Intense Back-to-School Selling Season

Latest research from The Nielsen Co. showed that consumers won’t be skimping on supplies, despite...

July 17, 2008
Report: Gas Prices Forcing Consumers to Reduce Discretionary Spending

More and more U.S. consumers are taking steps to compensate for rising gas prices, according...

June 4, 2008
Survey: Green Consumers Spend More on Organics

Green consumers are the top spenders in categories offering a higher selection of sustainable choices,...

May 29, 2008
Majority of U.S. Consumers Believe Country is in Recession

Eighty-five percent of U.S. consumers believe the country is currently in a recession and consumer...

March 17, 2008
Study Shows Fewer Shopping Trips

A Nielsen study revealed that consumers are combining errands and making fewer shopping trips. Reasons...

July 30, 2007
Tuning Into Teens

As every retailer knows (or should know), teens are a moving target. I was reminded...

February 28, 2007
article-14819.xml

Customer PreferencesConsumer preferences regarding flooring and other key elements of the in-store experience are highlighted...