Content about The Nielsen Co.

May 17, 2013

New York - Ethnic consumers represent strong potential for retailers, according to new data released by the Nielsen Company. For example, the 43 million African-Americans in the U.S. (about 14% of the population) buy more hand and body lotion products than the average consumer.

September 8, 2011

By Jonathan Cobb, CTO, Mobility Solutions, Limelight Networks

By Jonathan Cobb, jonathan@llnw.com

November 22, 2010

Schaumburg, Ill. - Nearly one in five Americans will shop on Black Friday, and more than half (61%) plan to spend $100 to $500, according to a new survey by The Nielsen Company.

Schaumburg, Ill. - Nearly one in five Americans will shop on Black Friday, and more than half (61%) plan to spend $100 to $500, according to a new survey by The Nielsen Company.  Among the likely Black Friday winners are department stores, with 76% of consumers planing to shop the channel, and supercenters/mass merchandisers, where 55% will shop.

May 5, 2010

Global consumer confidence in first quarter 2010 rebounded to reach its highest level since third...

November 17, 2008

A survey by The Nielsen Co., released Tuesday, found that one-third of consumers are willing...

November 9, 2008

The majority (86%) of U.S. consumers believe the country is currently in a recession and...

October 31, 2008

A recent survey from The Nielsen Co. offers insight into consumer shopping patterns this...

October 20, 2008

Halloween shopping is taking a scary turn as candy and costume-accessories prices spiked compared to...

October 8, 2008

More than one-third (35%) of U.S. consumers across all income levels said they are expecting...

August 4, 2008

Latest research from The Nielsen Co. showed that consumers won’t be skimping on supplies, despite...

July 17, 2008

More and more U.S. consumers are taking steps to compensate for rising gas prices, according...

June 4, 2008

Green consumers are the top spenders in categories offering a higher selection of sustainable choices,...

May 29, 2008

Eighty-five percent of U.S. consumers believe the country is currently in a recession and consumer...

March 17, 2008

A Nielsen study revealed that consumers are combining errands and making fewer shopping trips. Reasons...

July 30, 2007

As every retailer knows (or should know), teens are a moving target. I was reminded...

February 28, 2007

Customer PreferencesConsumer preferences regarding flooring and other key elements of the in-store experience are highlighted...