Content about The J.C. Penney

July 18, 2012

Ron Johnson sticking with J.C. Penney’s new pricing strategy; will test RFID tags on merchandise

J.C. Penney CEO Ron Johnson said that he is sticking with the chain’s new pricing strategy and that the company’s board of directors was “totally supportive.”

New York -- J.C. Penney CEO Ron Johnson said that he is sticking with the chain’s new pricing strategy and that the company’s board of directors was “totally supportive.”

In remarks at Fortune magazine's Brainstorm Tech conference in Aspen, Col., Johnson acknowledged that J.C. Penney initially confused customers when it came to explaining the new pricing strategy.

June 20, 2012

Report: J.C. Penney CEO discusses departure of Francis; marketing wasn’t resonating

J.C. Penney CEO Ron Johnson is taking over direct responsibility for marketing in the wake of the departure of Michael Francis, who left the company abruptly on Monday, Women’s Wear Daily reported.

New York -- J.C. Penney CEO Ron Johnson is taking over direct responsibility for marketing in the wake of the departure of Michael Francis, who left the company abruptly on Monday, Women’s Wear Daily reported.