Content about Text messaging

September 8, 2014

Twitter announced on Monday that it has started testing a “buy” button embedded in posts that allow users to buy a product with a couple of clicks.

New York -- Twitter announced on Monday that it has started testing a “buy” button embedded in posts that allow users to buy a product with a couple of clicks. The test comes at a time when competition in mobile e-commerce is growing. Facebook has been testing a “buy” button on its platform since July, and Apple is expected to debut a phone-based payment system on Tuesday as part of the newest version of its iPhone.

October 17, 2013

Twitter has hired J.J. Hirschle, who directed media and entertainment advertising at Google, as its head of retail, according to various media reports.

New York -- Twitter has hired J.J. Hirschle, who directed media and entertainment advertising at Google, as its head of retail, according to various media reports. The hire comes as the online messaging giants works to expand its business ahead of its initial public offering. Hirschle will be be in charge of Twitter's efforts to sell advertising products to retailers.

Hirschle is to start on Oct. 28, the same day Twitter is expected to launch its investor roadshow. Twitter announced at the beginning of October that it plans to go public.

 

September 16, 2013

Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

New York – Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

August 27, 2013

Retailers can expect mobile devices to impact sales and play a greater role in buying decisions this holiday than last. Mobile as a percentage of site traffic on Black Friday shot up to 24% in 2012 from 14.3% the previous year. Sales over smartphones and devices on Black Friday rose to 16% in 2012, up from 9.8% in 2011.

February 16, 2012

At Westfield San Francisco Centre, shoppers have the opportunity to win a $1,000 shopping spree, while Westfield has the chance to gain valuable marketing access.

At Westfield San Francisco Centre, shoppers have the opportunity to win a $1,000 shopping spree, while Westfield has the chance to gain valuable marketing access.

Westfield mall patrons are invited to text “spree” and their email address in order to be entered into a drawing for a $1,000 shopping spree. The text also opts them in to receive ongoing alerts and up to four messages per month from Westfield.

Opt-out is easy, requiring only a “stop” text to a designated number.

January 3, 2012

By Chris Watland, Signal

By Chris Watland, chris@signalhq.com

By this point, most chain stores have embraced digital marketing to reach customers through regular email communications and with a social media presence on Facebook and Twitter. And retail already outpaces many other industries in its sophisticated collection of customer purchase and loyalty program data.

May 20, 2011

Young America, an engagement marketing, loyalty and incentive firm, and 3Seventy, a mobile engagement solutions company, have formed a strategic alliance to jointly develop new mobile marketing capabilities and enhance delivery of mobile-based engagement marketing and loyalty services to their client base.

Eden, Minn. -- Young America, an engagement marketing, loyalty and incentive firm, and 3Seventy, a mobile engagement solutions company, have formed a strategic alliance to jointly develop new mobile marketing capabilities and enhance delivery of mobile-based engagement marketing and loyalty services to their client base.

November 23, 2010

Simon Property Group has launched the Simon Mobile Shopper Club.

Indianapolis -- Simon Property Group has launched the Simon Mobile Shopper Club. More than 180 Simon malls will now interact with shoppers who want to receive news of special deals and events on their mobile device via text messaging (SMS).

When a shopper opts-in to the Simon Mobile Shopper Club at their favorite Simon mall, they will receive alerts on special retailer sales or events, such as Santa's arrival. While at the mall, shoppers will be encouraged to interact via SMS and even play text-in games for a chance to win great prizes.

September 20, 2010

Rite Aid has introduced automatic mobile text alerts to let customers know when their prescriptions...

September 12, 2010

Wal-Mart on Monday announced it will launch its own branded mobile service that will run...

July 6, 2010

Spending on mobile display ads in the United States, estimated at just under $313 million...

June 16, 2010

More consumers are looking for phones which offer access to email, the Internet, picture-taking and...

June 14, 2010

Walgreen Co. said Tuesday that it will begin using text messaging to alert customers that...

March 8, 2010

Target said it is first national retailer to offer a scannable mobile coupon program that...

November 13, 2008

Wal-Mart launched a holiday text-message service that sends special alerts to customer cell phones about...

November 11, 2008

Amazon.com customers can sign up for a daily text alerts which are sent directly to...

September 30, 2008

The 2008 presidential election is upon us, and campaigns are heating up. The issues...

February 29, 2008

Mark my words: 2008 will be the year of mobile communications. Sure, it’s a...

February 20, 2008

IKEA has launched an IKEA Mobile Kiosk at its Seattle store....

October 18, 2007

Bentonville, Ark., Sam's...

July 30, 2007

M-commerce is already booming in Asia and parts of Europe. While the United States has...

July 30, 2007

With its college-age demographic, outdoor apparel and gear retailer Moosejaw Mountaineering has no trouble getting...

April 30, 2007

Like most mothers and daughters, my 15-year-old daughter and I share many similarities: We love...

February 28, 2007

“Does this look any good on me?” When I was young, the person who heard...

November 29, 1999

Urban-fashion retailer Downtown Locker Room (DTLR) expects to increase store traffic and sales by targeting...