Content about Tech Guest Viewpoint

August 14, 2014

Retailers’ back-to-school campaigns are in full force across the nation, but it takes more than a successful circular to get a passing grade in the school of modern advertising. With competition for consumers’ attention at an all-time high, real advertising success isn’t truly possible without long-term, cost-effective results.

By Dave Donnelly, Executive Director of Retail Sales, Eyeview

August 8, 2014

When it comes to retail, online and physical aren’t mutually exclusive entities. Yet, conversations in the industry today too often focus on online sales dominating brick-and-mortar shopping, rather than the benefits of bridging the two together.

By Carin van Vuuren, CMO, Usablenet

When it comes to retail, online and physical aren’t mutually exclusive entities. Yet, conversations in the industry today too often focus on online sales dominating brick-and-mortar shopping, rather than the benefits of bridging the two together.

By reframing the discussion away from an “either/or,” retailers can create an entirely new set of opportunities to aid in engaging with their valued customers.

August 6, 2014

It’s official. The cloud is here and it is not going away any time soon. Seventy percent of respondents to KPMG International’s Global Cloud Survey believe that the cloud is delivering efficiencies and cost savings today.

By Jerome Malavoy, CEO and Founder, Trace One

July 30, 2014

For much of the last year, traditional brick-and-mortar retailers have been mired in a slump. Not only was last holiday season the toughest in several years, the consumer discretionary sector, which includes retail, was the only one of the 10 macro S&P sectors to be in the red for the first half of 2014. As a result, retail is widely perceived to be in a funk.

By Bill Davis, Director, MB&G Consulting

For much of the last year, traditional brick-and-mortar retailers have been mired in a slump. Not only was last holiday season the toughest in several years, the consumer discretionary sector, which includes retail, was the only one of the 10 macro S&P sectors to be in the red for the first half of 2014. As a result, retail is widely perceived to be in a funk.

July 23, 2014

Recent innovations in digital payments have helped move e-commerce from just online on desktop browsers to mobile and social, which has opened new channels for retailers to drive revenue and gain loyalty. But more channels have also opened the door to new challenges.

By Tyler Roye, Co-founder and CEO, eGifter

July 21, 2014

Showrooming may not be as concerning as many traditional retailers once thought. In fact, retailers who embrace clienteling and other strategies can leverage showrooming as an element of the overall all-channel experience for their customers.

By Ben Pivar, Senior VP, Retail Leader, North America, Capgemini

Showrooming may not be as concerning as many traditional retailers once thought. In fact, retailers who embrace clienteling and other strategies can leverage showrooming as an element of the overall all-channel experience for their customers. Through the use of new technologies as well as in-store and online strategies, many of those retailers who have tested clienteling have experienced a lift in customer conversion.

July 18, 2014

As more restaurants introduce online ordering capabilities, the industry will continue to test, and learn how this technological shift will change their businesses.

By Jonathan Marek, senior VP, Applied Predictive Technologies

July 11, 2014

Whether it is last-minute in-store shopping, express shipping, in-store pickups, or instant gift credit, the savvy e-commerce retailer should have all locations working in sync to accommodate their patrons.

By David Rekuc, Marketing Director, Ripen E-commerce

July 8, 2014

Business adoption of new technologies often flows from their personal use. This certainly applies to mobile apps and devices. The ability to download an app in seconds, share photos and data via the cloud in real-time, and communicate from any location at any time have evolved from “nice to have” to “need to have.”

By Jason Peck, Director of Marketing, Canvas

Business adoption of new technologies often flows from their personal use. This certainly applies to mobile apps and devices. The ability to download an app in seconds, share photos and data via the cloud in real-time, and communicate from any location at any time have evolved from “nice to have” to “need to have.”

July 2, 2014

When it’s done well, omnichannel retailing can drive tremendous business value, and can delight customers, even though they may not recognize the efforts that went into making that interaction appear seamless.

By Corey Gale, Director of Marketing – Retail and E-commerce, North America, Micros

June 24, 2014

A shopper finds a particular pair of shoes he wants, but his size isn’t in stock. Instead of walking away empty-handed, he browses a kiosk and orders the shoes, choosing home delivery.

By Adam Blake, VP and General Manager, Department and Specialty Retail, NCR

June 17, 2014

The Internet of Things opens the door to new technologies that will have a significant impact on brick-and-mortar stores.

By Tom Bianculli, Senior Director of Emerging Business, Motorola Solutions

The Internet of Things opens the door to new technologies that will have a significant impact on brick-and-mortar stores. Everything and everyone in the store will be connected in real time and retailers will become as connected as their online counterparts. This will create a personalized environment not only for store associates and managers, but also for shoppers.

June 5, 2014

The retail industry has experienced a massive shift in recent years, with mobile and social technology bringing both change and opportunity in how consumers research, browse and buy. With today’s new level of price transparency, and the competition always just a tap away, retailers are feeling the pressure.

By Eric Larson, Chief Revenue Officer, HelloWorld

The retail industry has experienced a massive shift in recent years, with mobile and social technology bringing both change and opportunity in how consumers research, browse and buy. With today’s new level of price transparency, and the competition always just a tap away, retailers are feeling the pressure.

June 3, 2014

There will be more changes in retail the next 10 years than what has been seen in the last 50 years. Maybe that’s why omnichannel retailing is a hot topic.

By Anand Medepalli, VP of Solution Strategy, JDA Software Group Inc.

There will be more changes in retail the next 10 years than what has been seen in the last 50 years. Maybe that’s why omnichannel retailing is a hot topic. Omnichannel retailing centers on providing a seamless shopping experience regardless of channel to deliver a unified and customized shopping experience.

May 28, 2014

While commerce has always been an exchange between a customer and a merchant, the payment aspect has historically been the sore point of any transaction.

By Sebastien Taveau, chief evangelist, Synaptics

From ancient bartering, to the first coin, to the first paper currency, to the first mobile payment, it’s easy to provide a linear view of how the payment process has evolved.

May 20, 2014

The supermarket business has never been more competitive than it is today. In any given geographic location, supermarkets compete with traditional rivals including local, regional, national and international stores, as well as farm shares, farmer’s markets, and specialty retailers. Big-box retailers are, of course, also getting into grocery, and then there’s the increasing threat of online retailers.

By Kellie Peterson, Director of Marketing at iinside

The supermarket business has never been more competitive than it is today. In any given geographic location, supermarkets compete with traditional rivals including local, regional, national and international stores, as well as farm shares, farmer’s markets, and specialty retailers. Big-box retailers are, of course, also getting into grocery, and then there’s the increasing threat of online retailers.

May 13, 2014

Modern retailers operate in an omnichannel, “pull” environment where constantly connected consumers decide what products they want, when and where they want them, what they want to pay, and search for the retailer who best meets their demands.

By Ron Chan, director of marketing, Posiflex USA

May 9, 2014

In this digitally connected world, today’s shoppers are perusing store aisles with mobile devices in their hands and a world of information at their fingertips.

By Jim Darragh, CEO, Ipanema Technologies

May 2, 2014

The new paradigm of information transparency and the rise of the empowered consumer brings new challenges and opportunities for brands and retailers to create consumer experiences that support effective conversion – be it in-store or on-line. In reality, it’s no longer about physical stores or online, as online is increasingly getting defined as “stores plus,” meaning everything carried in physical stores plus more.

By Sunil Mirani, CEO, Ugam

April 25, 2014

At the brick-and-mortar level, consumers are most readily drawn to new shopping experiences that deliver immediate value through context, personalization, service and engagement.

By Bret Cunningham, president, BestFit Mobile

April 15, 2014

The retail industry has seen its fair share of challenges in recent years with decreased foot traffic through stores as consumers move online to purchase products. Regardless of where consumers purchase goods, returns are an issue with the NRF estimating the amount of merchandise returned in 2013 totaling $267.3 billion.

By Jim Rallo, president, retail supply chain group, Liquidity Services Inc.

The retail industry has seen its fair share of challenges in recent years with decreased foot traffic through stores as consumers move online to purchase products. Regardless of where consumers purchase goods, returns are an issue with the NRF estimating the amount of merchandise returned in 2013 totaling $267.3 billion.

April 8, 2014

Fast-evolving digital technologies, including mobile devices, social networks, apps and other forms of e-commerce, have forever changed how consumers shop.

By Dave Bruno, Director of Product Marketing, JDA Software

April 3, 2014

Consumer confidence is 10 points higher than this time last year. Spring weather forecasts show April will be warmer than average for many areas. So, how can retailers optimize sales during this season? Learning from last year’s data and trends is a great place to start.

By Shelley E. Kohan, VP, retail consulting, RetailNext; instructor, Fashion Institute of Technology

Consumer confidence is 10 points higher than this time last year. Spring weather forecasts show April will be warmer than average for many areas. So, how can retailers optimize sales during this season? Learning from last year’s data and trends is a great place to start.

April 1, 2014

Time theft can lead to steep losses in revenue. For chain store owners and managers in particular, every minute impacts the business’ bottom line.

By Marc Aptakin, CEO and Founder, Timesly

Time theft can lead to steep losses in revenue. For chain store owners and managers in particular, every minute impacts the business’ bottom line. Managing your workforce properly is one of the most critical components to success, and fortunately, the industry is experiencing a new wave of technological advancements for those looking to do exactly that. Here are a few examples to help you improve efficiency, increase cash flow and cut down on lost time.

Biometrics

March 28, 2014

It may take a series of high-profile security breaches for companies of all shapes and sizes to realize that taking a fragmented approach to managing information is a recipe for disaster.

By Jeff Echols, senior director of product and solutions marketing, CommVault