Content about Tech Guest Viewpoint

April 15, 2014

The retail industry has seen its fair share of challenges in recent years with decreased foot traffic through stores as consumers move online to purchase products. Regardless of where consumers purchase goods, returns are an issue with the NRF estimating the amount of merchandise returned in 2013 totaling $267.3 billion.

By Jim Rallo, president, retail supply chain group, Liquidity Services Inc.

The retail industry has seen its fair share of challenges in recent years with decreased foot traffic through stores as consumers move online to purchase products. Regardless of where consumers purchase goods, returns are an issue with the NRF estimating the amount of merchandise returned in 2013 totaling $267.3 billion.

April 8, 2014

Fast-evolving digital technologies, including mobile devices, social networks, apps and other forms of e-commerce, have forever changed how consumers shop.

By Dave Bruno, Director of Product Marketing, JDA Software

April 3, 2014

Consumer confidence is 10 points higher than this time last year. Spring weather forecasts show April will be warmer than average for many areas. So, how can retailers optimize sales during this season? Learning from last year’s data and trends is a great place to start.

By Shelley E. Kohan, VP, retail consulting, RetailNext; instructor, Fashion Institute of Technology

Consumer confidence is 10 points higher than this time last year. Spring weather forecasts show April will be warmer than average for many areas. So, how can retailers optimize sales during this season? Learning from last year’s data and trends is a great place to start.

April 1, 2014

Time theft can lead to steep losses in revenue. For chain store owners and managers in particular, every minute impacts the business’ bottom line.

By Marc Aptakin, CEO and Founder, Timesly

Time theft can lead to steep losses in revenue. For chain store owners and managers in particular, every minute impacts the business’ bottom line. Managing your workforce properly is one of the most critical components to success, and fortunately, the industry is experiencing a new wave of technological advancements for those looking to do exactly that. Here are a few examples to help you improve efficiency, increase cash flow and cut down on lost time.

Biometrics

March 28, 2014

It may take a series of high-profile security breaches for companies of all shapes and sizes to realize that taking a fragmented approach to managing information is a recipe for disaster.

By Jeff Echols, senior director of product and solutions marketing, CommVault

March 14, 2014

On a Saturday late in December, days away from Christmas, Saturday Night Live’s resident Weekend Update host offered an insightful quip about the state of retail.

By Melanie Nuce, VP. Apparel/General Merchandise, GS1 US

On a Saturday late in December, days away from Christmas, Saturday Night Live’s resident Weekend Update host offered an insightful quip about the state of retail. Toys “R” Us announced this week that its stores will remain open for 87 straight hours leading up to Christmas. Not to be outdone, the Internet announced that it will be open all the time, always and forever,” he read, followed by roars of laughter from the live audience.

March 12, 2014

The rise of multichannel shopping has forced retailers to begin implementing strategic omni-channel initiatives across their organizations in an effort to satisfy increasing customer demands. These initiatives are ushering in even higher customer service expectations from shoppers who have no patience for disconnected experiences that fail to match the omni-channel marketing promise.

By Loreal Lynch, VP marketing, Shopatron

The rise of multichannel shopping has forced retailers to begin implementing strategic omni-channel initiatives across their organizations in an effort to satisfy increasing customer demands. These initiatives are ushering in even higher customer service expectations from shoppers who have no patience for disconnected experiences that fail to match the omni-channel marketing promise.

March 4, 2014

The changing nature of retail combined with an ever-greater reliance on data is forcing retailers to adjust their workforce and employee skill sets accordingly. From a customer experience standpoint, most retailers are transitioning to a brick-and-click model that aims to ensure customers have a seamless shopping experience regardless of which channel they use.

By Mark Ledbetter, Global VP Retail Strategy, SAP

The changing nature of retail combined with an ever-greater reliance on data is forcing retailers to adjust their workforce and employee skill sets accordingly. From a customer experience standpoint, most retailers are transitioning to a brick-and-click model that aims to ensure customers have a seamless shopping experience regardless of which channel they use.

February 25, 2014

Beacons provide retailers with an opportunity to increase engagement and help direct the in-store experience, and they indicate a shift in many brands’ digital and in-store marketing and merchandising strategies.

By Catherine Tabor, CEO, Sparkfly

Beacons provide retailers with an opportunity to increase engagement and help direct the in-store experience, and they indicate a shift in many brands’ digital and in-store marketing and merchandising strategies. However, they need to be connected to other consumer touchpoints to deliver their full potential value to retailers.

Merging the Physical and Digital

February 21, 2014

Synergy seemed to be the common thread at this year’s NRF Big Show. While the customer experience was definitely at the forefront, it was interesting to note how many vendors were demonstrating tools to help business units work in concert to drive sales, develop customer loyalty, improve service levels and even coordinate brick-and-mortar and online shopping.

By Hedgie Bartol, Business Development Manager Retail, Axis Communications

February 12, 2014

A retailer’s inventory is typically its top expense, and managing the right range of merchandise across channels and locations is a delicate balancing act.

By Branden Jenkins, General Manager Retail, NetSuite

A retailer’s inventory is typically its top expense, and managing the right range of merchandise across channels and locations is a delicate balancing act. That balancing act only becomes more difficult when faced with today’s consumers who shop across multiple channels and have little patience for retailers who cannot meet the challenges of managing inventory and delivering real-time visibility across those channels.

February 5, 2014

With the latest attacks at big name retailers, the pressure is on for businesses of all sizes to demonstrate that they’re doing whatever it takes to keep their customers’ confidential information safe and out of the hands of the bad guys. But with headlines changing every day on what actually happened and how, many retailers are unsure of where to begin making changes.

By Bob Russo, general manager, PCI Security Standards Council

With the latest attacks at big name retailers, the pressure is on for businesses of all sizes to demonstrate that they’re doing whatever it takes to keep their customers’ confidential information safe and out of the hands of the bad guys. But with headlines changing every day on what actually happened and how, many retailers are unsure of where to begin making changes.

January 28, 2014

With consumers carrying smartphones everywhere they go, the opportunity for brands to connect via mobile devices is huge, and growing.

By Stacy Adams, VP marketing, mBlox

January 17, 2014

In the age of digital transactions, modern retailers have more data at their fingertips than ever before, right in their point-of-sale systems.

By Greg Arnette, CTO, Sonian

In the age of digital transactions, modern retailers have more data at their fingertips than ever before, right in their point-of-sale (POS) systems. In many cases, however, businesses are using POS data solely to process sales and update inventory levels. Instead, businesses could be leveraging the purchase data to learn much more about their customers and make actionable decisions that drive bottom-line results.

Listen Closely

January 10, 2014

Omni-channel is one of the most discussed (and debated) topics in the retail industry. Some proclaim that it is a total game changer, while others say it is simply the rebranding of a multi-channel strategy. I would argue the omni-channel concept is going to redefine the future of retail business intelligence.

By Scott Jennings, director of market development, Retail & Services, QlikTech

Omni-channel is one of the most discussed (and debated) topics in the retail industry. Some proclaim that it is a total game changer, while others say it is simply the rebranding of a multi-channel strategy. I would argue the omni-channel concept is going to redefine the future of retail business intelligence.

January 7, 2014

With the holiday shopping season behind us, retailers are celebrating the joyous bounty of this year’s shopping season. Consumers continued to show their digital prowess and appetite for online shopping as online sales soared across the Thanksgiving holiday weekend.

By Jay Henderson, Global Strategy Director, IBM Smarter Commerce

December 17, 2013

The numbers are out and they don’t lie: Almost 40% of all online traffic during Black Friday was driven by mobile devices.

By Len Shneyder, Senior Marketing Manager, OtherLevels

The numbers are out and they don’t lie: Almost 40% of all online traffic during Black Friday was driven by mobile devices. That figure is up 34% from the previous year, according to IBM’s Holiday Benchmark. But what’s more impressive than that is that nearly one-fifth of all online sales during the holiday shopping bonanza came from mobile devices.

December 11, 2013

As 2013 comes to an end, the retail/CPG industry is bracing itself for even greater compliance requirements, increased regulatory scrutiny, and more risks resulting from social media, global operations, and multi-tiered supply chains.

By Keri Dawson, VP, Industry Solutions and Advisory Services, MetricStream, info@metricstream.com

As 2013 comes to an end, the retail/CPG industry is bracing itself for even greater compliance requirements, increased regulatory scrutiny, and more risks resulting from social media, global operations, and multi-tiered supply chains.

December 3, 2013

The Retail industry is in the midst of unprecedented change, with multiple innovations in technology transforming the way business is conducted.

By Connor Marsden, U.S. Lead for Microsoft Dynamics CRM

The Retail industry is in the midst of unprecedented change, with multiple innovations in technology transforming the way business is conducted. Retail companies that are unable to keep pace will face diminished prospects for growth. But for those companies that can successfully navigate this changing landscape, there is enormous potential and the opportunity to create a sustainable competitive advantage within their business.

November 15, 2013

Black Friday and Cyber Monday represent two of the year’s biggest sales days, generating billions in revenue. Chain stores, shopping centers and even partners need to be prepared for the onslaught of consumer demand.

By Adam Simpson, CEO, Easy Office Phone

Black Friday and Cyber Monday represent two of the year’s biggest sales days, generating billions in revenue. Chain stores, shopping centers and even partners need to be prepared for the onslaught of consumer demand.

October 18, 2013

As more and more consumers prefer to shop from the comfort of their homes or even on-the-go with their mobile devices, brick-and-mortar retailers are struggling to lure shoppers into their stores and to get them to purchase.

By Sreekanth Kannan, Senior Marketing Manager, Aerohive Networks

October 1, 2013

The mobile revolution has ushered in a new era in retail shopping, transforming the experience into a quick, easy and hyper-personal exchange, which is all conducted from the touch of a mobile device.

By Bill Loller, VP, IBM Smarter Commerce

The mobile revolution has ushered in a new era in retail shopping, transforming the experience into a quick, easy and hyper-personal exchange, which is all conducted from the touch of a mobile device. As the trend and spending power behind online shopping continues to grow, brick-and-mortar locations are tasked with finding ways to incorporate mobile technology into the in-store experience in order to stay relevant, competitive and alive.

September 25, 2013

As retailers continue their quest for deepening customer engagement, they’ll often turn to a loyalty program. Yet high membership numbers are deceiving because engagement levels are actually stagnant. This poses the question, are loyalty programs right for every brand?

By Joe Easley, Sr. Director, Business Development & Product Strategy, Kobie Marketing

As retailers continue their quest for deepening customer engagement, they’ll often turn to a loyalty program. Yet high membership numbers are deceiving because engagement levels are actually stagnant. This poses the question, are loyalty programs right for every brand? How do brands choose the right strategy for customer engagement and the overall integration of the loyalty program within the brand?

September 17, 2013

Big Data means big changes for retail marketers. The amount of data generated across channels has significantly altered how retailers reach their target consumers.

By Kelly Kennedy, Senior VP of Enterprise Sales, Infogroup Targeting Solutions

September 4, 2013

During the last decade, RFID has been pronounced dead several times. It’s been mocked and criticized. It’s been shelved and tabled. Yet, there has been no substitute technology offering the same unparalleled benefits.

By Randy Dunn, Director of Global Sales & Professional Services, Tyco Retail Solutions

During the last decade, RFID has been pronounced dead several times. It’s been mocked and criticized. It’s been shelved and tabled. Yet, there has been no substitute technology offering the same unparalleled benefits.