Content about TBWA Worldwide

October 12, 2012

More and more retailers are using digital technology to enhance the physical store experience and engage customers.

New York -- More and more retailers are using digital technology to enhance the physical store experience and engage customers. In the latest example, Adidas has taken window shopping to a new level with an interactive digital window concept that connects with consumers’ smartphones, making it easy to shop at any time without an app or scanning various QR codes. Consumers shopping for the latest fashion items are using time during a six-week pilot test at the Adidas NEO Label store-front in Nürnberg, Germany.

November 6, 2008

Abercrombie & Fitch Co. announced that Jonathan E. Ramsden has been named executive VP and...