Content about Susan A. McKenna

April 13, 2011

As merchants big and small still try to figure out how to best use Facebook, a few major trends have surfaced, including some that could potentially shape the future of e-commerce.  

One of the fastest-growing trends among retailers on Facebook is also the most simple: posting contests and promotions. In fact, Walmart’s Facebook site grew by 1 million “fans” in the first quarter of 2011 by running contests and offering deals. 

December 28, 2010

In the Know

When it comes to staying in touch, reaching out and attracting new customers digitally, Facebook is just the tip of the iceberg.

When it comes to staying in touch, reaching out and attracting new customers digitally, Facebook is just the tip of the iceberg. There are many up-and-coming applications that retailers can use not only to leverage brands but to bring in big sales. Here’s a look at several sites that should be on retailers’ watch lists: 

September 30, 2010

Social Media Sites Not All Equal

Retailers have long felt the pressure to get in on the social media game....