Content about Super Saturday

January 3, 2014

In-store holiday sales during December 2013 are expected to come out ahead of in-store holiday sales during the same month in the previous year.

San Francisco — In-store holiday sales during December 2013 are expected to come out ahead of in-store holiday sales during the same month in the previous year. Retail analytics provider Euclid analyzed nearly 25 million domestic shopping sessions during December, revealing that shopper traffic and window conversion improved as heavy promotions kept holiday shoppers coming.

October 29, 2013

Four of the 10 busiest holiday shopping days will occur between Dec. 20 and Dec. 24, and retailers should prepare accordingly, according to ShopperTrak, a leading provider of shopper analytics.

Chicago -- Four of the 10 busiest holiday shopping days will occur between Dec. 20 and Dec. 24, and retailers should prepare accordingly, according to ShopperTrak, a leading provider of shopper analytics. Additionally, with a shortened shopping season and only four weekends between Thanksgiving and Christmas – down from five last year – retailers must be ready to capture holiday spending during a narrower window of time.

October 22, 2013

Two flukes in the calendar this year will challenge retailers when it comes to holiday revenues. Here is some advice from Bill Martin, founder of ShopperTrak, on how to maximize opportunities during the shorter selling season.

Two flukes in the calendar this year will challenge retailers when it comes to holiday revenues. Here is some advice from Bill Martin, founder of ShopperTrak, on how to maximize opportunities during the shorter selling season.

Those who fail to plan, plan to fail. It's hard to believe that September is already here — time for retailers to attend to the holiday shopping season. We at ShopperTrak recommend the following ways to prepare for the coming busy months.

January 2, 2013

The weekend before Christmas ranked as the busiest shopping period in December by in-store visits to top retailers, with Super Saturday ranking among the three busiest shopping days for Walmart, Target, Toys ‘R’ Us, Macy’s and Kohl’s, according to Placed.

Seattle -- The weekend before Christmas ranked as the busiest shopping period in December by in-store visits to top retailers, with Super Saturday ranking among the three busiest shopping days for Walmart, Target, Toys ‘R’ Us, Macy’s and Kohl’s, according to Placed.

December 27, 2012

A report issued by ShopperTrak found that last-minute shopping activity drove large increases in both retail sales and foot traffic last week.

Chicago -- A report issued Thursday by ShopperTrak found that last-minute shopping activity drove large increases in both retail sales and foot traffic last week.

December 20, 2012

Shopper analytics firm Experian FootFall said that the final Saturday before Christmas – Super Saturday – could eclipse Black Friday as the top performer this holiday season.

New York -- Shopper analytics firm Experian FootFall said Thursday that the final Saturday before Christmas – Super Saturday – could eclipse Black Friday as the top performer this holiday season.

November 5, 2012

By Bill Martin, ShopperTrak Founder

By Bill Martin, ShopperTrak Founder

The ShopperTrak holiday forecast for increased sales and foot traffic should encourage retailers. Our analysis suggests the 38 shopping days between Thanksgiving and New Year’s Eve — coupled with two “extra” weekends — will contribute to a strong shopping season.

To recap the forecast: