Content about Stephen Quinn

October 11, 2011

Wal-Mart Stores said it will launch a “My Local Walmart” Facebook application, which will allow the retailer's approximately nine million Facebook fans to follow what is happening at their local stores.

Bentonville, Ark. -- Wal-Mart Stores said Tuesday it will launch a “My Local Walmart” Facebook application, which will allow the retailer's approximately nine million Facebook fans to follow what is happening at their local stores. The partnership is the first of its kind for a retailer and shows how companies are using the popular social networking site to connect more immediately to shoppers in an attempt to gain their loyalty.