Content about Spam filtering

July 21, 2010

Retail marketers have long feared their e-mail messages being considered as spam. But who decides...

By Dan Forootan, dforootan@streamsend.com

Retail marketers have long feared their e-mail messages being considered as spam. But who decides if an e-mail message is spam? The answer is much like a courtroom verdict: the Internet service providers (ISPs) play the part of the judge and individual list members make up the jury. So, before hitting the send button marketers must make sure their argument holds up in court.

Getting your message past the judge