Content about Social media

August 18, 2014

Social media is slowly but surely moving from a promotional channel to a channel for direct transactions, as evidenced by the recent news that Facebook is testing a “buy” button of its own.

Social media is slowly but surely moving from a promotional channel to a channel for direct transactions, as evidenced by the recent news that Facebook is testing a “buy” button of its own. Twitter has become a favored means of running time- and location-sensitive retail promotions, such as Twitter-based food truck promotions run by Ben & Jerry’s and Taco Bell, but so far has not presented itself as an effective means of exchanging goods for currency.

August 18, 2014

Piperlime, a division of Gap Inc., has enhanced its website to include streams of images filtered directly from Instagram providing customers with fashion.

San Francisco -- Piperlime, a division of Gap Inc., has enhanced its website to include streams of images filtered directly from Instagram providing customers with fashion. Shoppers will be able to click the images and shop the items to make these looks their own. Product pages will also feature styling ideas from bloggers and influencers, showing unique ways to style the same must-have pieces for each season.

August 12, 2014

Gap is launching the inaugural GapKids Class of 2014, a social media contest inviting parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign.

San Francisco -- Gap is launching the inaugural GapKids Class of 2014, a social media contest inviting parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign. This is Gap's next generation of Casting Call, a marketing program that lasted six years.

August 7, 2014

Banana Republic in late August will extend its digital reach as part of a select group of brands partnering with Instagram on paid advertising — a first-time amplification for the brand on the platform.

San Francisco -- Banana Republic in late August will extend its digital reach as part of a select group of brands partnering with Instagram on paid advertising — a first-time amplification for the brand on the platform.

August 7, 2014

Twitter is reportedly making moves that indicate it is considering launching e-commerce services.

San Francisco – Twitter is reportedly making moves that indicate it is considering launching e-commerce services. According to The Next Web, users of the Twitter Android app are reporting a dormant “Payment & Shipping” option appearing in the settings menu.

August 4, 2014

Facebook and RB, a provider of health and hygiene products, have entered into a multi-year, nine-figure global partnership.

Parsippany, N.J. - Facebook and RB, a provider of health and hygiene products, have entered into a multi-year, nine-figure global partnership. The two companies have committed to integrating members of their global sales, marketing and creative teams to connect RB brands like Lysol, Mucinex, MegaRed and Air Wick with consumers on Facebook.

July 30, 2014

Twitter reported a net loss of $144.6 million in the second quarter of fiscal 2014, up from $42.2 million in the same period a year earlier.

San Francisco – Twitter reported a net loss of $144.6 million in the second quarter of fiscal 2014, up from $42.2 million in the same period a year earlier. Stock compensation drove the increase in net loss.

Revenue more than doubled to $312.17 million from $139.29 million. In Twitter-specific metrics, average monthly users grew 24% to 271 million. Seventy-eight percent those users were mobile, a 29% increase from the same period a year earlier.

July 29, 2014

Regal Cinemas is partnering with Coca Cola to launch a promotion called "Tweet-a-Coke.” The promotion gives customers the chance to share a Coke via Twitter.

Knoxville, Tenn. -- Regal Cinemas is partnering with Coca Cola to launch a promotion called "Tweet-a-Coke.” The promotion gives customers the chance to share a Coke via Twitter.

Moviegoers can buy and Tweet a friend a Coca-Cola at participating Regal Cinemas across the country. They can connect a credit card to their Twitter account, then tweet a friend using @TweetACoke, the word "enjoy" and their friend's Twitter handle.

July 29, 2014

WalmartLabs, the division of Wal-Mart’s e-commerce operation dedicated to developing new technology, has purchased Luvocracy, an online community that helps consumers find products recommended by family members, friends and online influencers.

San Bruno, Calif. – WalmartLabs, the division of Wal-Mart’s e-commerce operation dedicated to developing new technology, has purchased Luvocracy, an online community that helps consumers find products recommended by family members, friends and online influencers. Founded three years ago, Luvocracy was one of the first companies to enable the entire social shopping experience, from discovery to commerce, to occur within its app.

July 24, 2014

Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.

Menlo Park, Calif. -- Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.

Revenue from advertising was $2.68 billion, up 67% from last year. Mobile advertising revenue represented 62% of Facebook’s ad revenue in the second quarter, up from 41% in the year-ago period and 59% in first quarter 2014. Payments and other fees revenue was $234 million, a 9% increase from the same quarter last year.

July 24, 2014

Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.

Menlo Park, Calif. -- Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.

Revenue from advertising was $2.68 billion, up 67% from last year. Mobile advertising revenue represented 62% of Facebook’s ad revenue in the second quarter, up from 41% in the year-ago period and 59% in first quarter 2014. Payments and other fees revenue was $234 million, a 9% increase from the same quarter last year.

July 22, 2014

Facebook is introducing a new “save” feature that allows users to save items they find on Facebook to check out later when they have more time. Users can save items like links, places, movies, TV and music.

Menlo Park, Calif. – Facebook is introducing a new “save” feature that allows users to save items they find on Facebook to check out later when they have more time. Users can save items like links, places, movies, TV and music.

July 22, 2014

Facebook is introducing a new “save” feature that allows users to save items they find on Facebook to check out later when they have more time. Users can save items like links, places, movies, TV and music.

Menlo Park, Calif. – Facebook is introducing a new “save” feature that allows users to save items they find on Facebook to check out later when they have more time. Users can save items like links, places, movies, TV and music.

July 21, 2014

Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages.

Menlo Park, Calif. – Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages. With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

July 21, 2014

Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages.

Menlo Park, Calif. – Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages. With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

July 21, 2014

Only 1.7% of products are posted on social commerce properties.

San Francisco - Only 1.7% of products are posted on social commerce properties. In addition, according to the Search and Social Commerce Index from predictive media optimization technology Kenshoo and semantic advertising company DataPop, even among products in their most popular product categories, retailers post only 7.2% of their products via social commerce.

July 14, 2014

Denny's Corp. has launched its new Spanish-language Facebook page, Denny's Latino.

Spartanburg, S.C. - Denny's Corp. has launched its new Spanish-language Facebook page, Denny's Latino. As part of the brand's integrated communications efforts to connect with customers at different touch-points, the Denny's Latino page includes original and curated content designed to actively engage with online Latinos, and promote ongoing dialogue with this audience.

July 3, 2014

Facebook has agreed to acquire LiveRail, an advertising technology company that helps companies serve better ads in the videos that appear on their websites and apps.

Menlo Park, Calif. – Facebook has agreed to acquire LiveRail, an advertising technology company that helps companies serve better ads in the videos that appear on their websites and apps. LiveRail, founded in 2007, also provides marketers with access to premium video inventory and data to help decide where to show their ads.

June 30, 2014

Twitter released a full suite of targeting, creative and measurement tools designed to enable advertisers to promote their mobile apps through the new mobile app promotion (MAP) product.

Toronto -- Twitter released a full suite of targeting, creative and measurement tools designed to enable advertisers to promote their mobile apps through the new mobile app promotion (MAP) product.

June 27, 2014

Almost three-quarters (72%) of consumers only want to socially interact with a brand when they first comment on social media channels.

Jeffersonville, Ind. - Almost three-quarters (72%) of consumers only want to socially interact with a brand when they first comment on social media channels. Findings from a new customer survey from Accent Marketing Services LLC also show that 75% of Millennials find it helpful when other customers/followers respond to a question or comment posted on a brand’s social media channel, compared to 55% of Baby Boomers.

June 25, 2014

After a drop in daily Facebook usage on computers in 2013, U.S. consumers increased their daily use of Facebook, from 42.5% of the population in 2013 to 46.5% in 2014, according to new research by the Temkin Group.

Waban, Mass. - After a drop in daily Facebook usage on computers in 2013, U.S. consumers increased their daily use of Facebook, from 42.5% of the population in 2013 to 46.5% in 2014, according to new research by the Temkin Group. The "Social Media Benchmark Study, 2014" examines 10,000 U.S. consumers' use of several different social media sites, on computers and mobile devices, and compares the results to previous studies from 2012 and 2013.

June 24, 2014

Domino's Pizza is partnering with gamification provider Quikly to give one customer free pizza for a year.

Ann Arbor, Mich. - Domino's Pizza is partnering with gamification provider Quikly to give one customer free pizza for a year. Consumers can register for the Fan Perks giveaway beginning June 24, and participate in the giveaway that will take place at a time designed to surprise Domino's customers.

June 24, 2014

Groupon has reportedly purchased Canadian coupon app SnapSaves.

Chicago – Groupon has reportedly purchased Canadian coupon app SnapSaves. According to the Canadian Press, Groupon completed the purchase June 13, buying the app for an undisclosed sum from Toronto-based daily deals site Buytopia.

SnapSaves users can take smartphone photos of their grocery receipts and receive refunds on select products. Groupon has been expanding its smartphone offerings in the past year, including the launch of a mobile app version of its website and a smartphone digital coupon feature called Freebies.

June 23, 2014

A clear majority of Americans say social media has no effect at all on their purchasing decisions.

Washington, D.C. - A clear majority of Americans say social media has no effect at all on their purchasing decisions. According to a new Gallup poll, 62% in the U.S. say Facebook and Twitter, among other sites, do not have any influence on their decisions to purchase products.

June 23, 2014

A clear majority of Americans say social media has no effect at all on their purchasing decisions.

Washington, D.C. - A clear majority of Americans say social media has no effect at all on their purchasing decisions. According to a new Gallup poll, 62% in the U.S. say Facebook and Twitter, among other sites, do not have any influence on their decisions to purchase products.