Content about Social media

May 7, 2013
Finding a New Home

Social media giant Facebook is generating lots of buzz with the debut of its app launcher, Facebook Home, which turns existing Android smartphones into a Facebook-centric mobile device. (App launchers are applications that allow users to customize the home screen on their personal devices and add various other functionalities to it.)

May 7, 2013
Making the Most of Facebook Home

According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.

"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."

Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.

April 2, 2013
SEC: Companies can use social media to put out information

The Securities and Exchange Commission said that companies can social media platforms such as Twitter and Facebook to make significant announcements as long as they alert investors about which sites they plan to use for the disclosures.

New York -- The Securities and Exchange Commission on Tuesday said that companies can social media platforms such as Twitter and Facebook to make significant announcements as long as they alert investors about which sites they plan to use for the disclosures.

January 30, 2013
The Children’s Place and 1-800-Flowers tap Sprinklr for social media management

The Children’s Place and 1-800-Flowers.com have selected a social media management system from Sprinklr, an enabler of scalable social media management for companies.

New York -- The Children’s Place and 1-800-Flowers.com have selected a social media management system from Sprinklr, an enabler of scalable social media management for companies. Sprinklr enables brands to be Social@Scale by engaging in a timely and relevant manner with their community from a single location, across multiple corporate functions, and in multiple social channels.

January 18, 2013
Study: Brands and retailers have most followed pages on social media

Brands and retailers have the most followed or “Liked” pages on social media, according to WSL/Strategic Retail.

New York -- Brands and retailers have the most followed or “Liked” pages on social media, according to WSL/Strategic Retail. Nearly two-thirds (61%) of users who “Fan” social media pages, are choosing to follow brands and retailers -- beating out celebrities and TV shows which are followed by just over half of users.  

The finding was unveiled as part of the company’s Buzz to Buy 3.0 trend report, its third annual survey measuring how the power of Social Media and online information are impacting buying decisions.

December 17, 2012
Study: Top retailers leave 73% of customer tweets unanswered

E-commerce and digital marketing company Acquity Group announced social media findings that revealed the vast majority of retailers don’t respond to customer tweets.

Chicago -- E-commerce and digital marketing company Acquity Group announced Monday social media findings that revealed the vast majority of retailers don’t respond to customer tweets.
 
The 2012 Brand eCommerce Audit evaluated Interbrand's 2012 Best Retail Brands on customer engagement across major digital channels, including big browser, social and mobile.
 

December 3, 2012
Social media and mobile takes up bigger chunk of marketing budget

Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy.

Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.

November 30, 2012
Facebook adds a gift store

Facebook has added a new service, called Gifts, which allows Facebook users in the United States to buy gifts for their friends on the social media platform.

New York -- Facebook has added a new service, called Gifts, which allows Facebook users in the United States to buy gifts for their friends on the social media platform. The new feature, rolled out just in time for the holiday shopping season, has the potential to give Facebook an ongoing supply of valuable personal information.

November 27, 2012
Study: Grocery retailers missing out by not keeping up with social media

The grocery industry, for the most part, lags in using online shopper insights for shopper and competitive advantage, according to a study developed in partnership with BeaconUnited, a national grocery broker, and ArchPoint Consulting, and powered by business intelligence firm Black Pearl Intelligence.

San Antonio -- The grocery industry, for the most part, lags in using online shopper insights for shopper and competitive advantage, according to a study developed in partnership with BeaconUnited, a national grocery broker, and ArchPoint Consulting, and powered by business intelligence firm Black Pearl Intelligence. Grocery-related social media conversations are now estimated at 10 million annually, yet many grocers are still slow to respond, the study found.

October 25, 2012
Social Marketing

Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.

August 30, 2012
Lowe’s in deal with IMG College to reach college sports fans via social media channels

Lowe’s Companies and the collegiate multimedia, marketing and licensing/brand management firm IMG College announced a national marketing agreement that helps the home improvement retailer reach college sports fans where dialogue is a game changer: official social media platforms.

MOORESVILLE, N.C. -- Lowe’s Companies and the collegiate multimedia, marketing and licensing/brand management firm IMG College announced a national marketing agreement that helps the home improvement retailer reach college sports fans where dialogue is a game changer: official social media platforms.
 

August 23, 2012
Target reaches $2.5 million donation goal through Facebook app

Target Corp. said Thursday it has awarded $2.5 million in Target gift cards to schools across the country, much of it due to a strong Give With Target campaign with a robust Facebook participation.

Minneapolis -- Target Corp. said Thursday it has awarded $2.5 million in Target gift cards to schools across the country, much of it due to a strong Give With Target campaign with a robust Facebook participation.

August 15, 2012
Navigating a Social Media World

With more and more consumers accessing social network sites to gather input and post reviews, Chain Store Age spoke with Dick Reed, CEO of Just Media, on a subject that is a top priority for retailers across the board: how to reach out to consumers in today’s social media world.

Your company has done some detailed research on how consumers make buying decisions in today’s social media world. Tell us about it.

August 15, 2012
Spreading Holiday Cheer

A lot has changed in the past year on the social media block. Facebook and Twitter are no longer the only two major players helping retailers connect and engage with their shoppers in real time. Consumers are flocking to platforms such as social-photo sharing sites Pinterest and Instagram, and some brands are even creating their own social blog accounts on Tumblr.

July 23, 2012
Make Your Videos Work Harder With Social Video Marketing

By Dr. Melody King, Treepodia

By Dr. Melody King, melodyk@treepodia.com

June 21, 2012
IBM survey: CMOs challenged to reach connected consumers

A survey released by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

Armonk, N.Y. -- A survey released Thursday by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

June 21, 2012
The Art of Social Gifting

Retailers are always looking for new ways to reach customers, and the race to get onto Facebook walls and news feeds to increase brand exposure has never been greater.

But instead of shelling out dollars to pay for traditional Facebook ads and online banners, many companies are allowing shoppers to do the grunt work for them in an organic way. One of the latest trends is combining social sharing with gift giving, so consumers can send presents — from gift cards to apparel — to others via Facebook.

June 13, 2012
Study ranks Macy’s, Sephora and Michael Kors as Facebook ‘geniuses’

Macy’s, Sephora, Michael Kors and Lancome were ranked as Facebook “geniuses” in the second annual L2 Facebook IQ Index, developed in partnership with Buddy Media, a social enterprise software firm.

New York  -- Macy’s, Sephora, Michael Kors and Lancome were ranked as Facebook “geniuses” in the second annual L2 Facebook IQ Index, developed in partnership with Buddy Media, a social enterprise software firm.

May 31, 2012
Survey: Pinterest passes Facebook in consumer engagement with retailers

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, comScore and The Partnering Group.

Washington, D.C. -- Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, comScore and The Partnering Group.

Additionally, the “2012 Social and Mobile Commerce Study” discovered that one third of smartphone owners who shop online share their location with a retailer.

May 14, 2012
Oracle survey: Social media users have higher expectations for customer service

A “Live Help” feature, detailed information about products and services and access to personal account information are the three most important features consumers expect to find at a company’s website, according to an annual survey by Oracle.

Redwood Shores, Calif. -- A “Live Help” feature, detailed information about products and services and access to personal account information are the three most important features consumers expect to find at a company’s website, according to an annual survey by Oracle. The company surveyed more than 3,000 consumers worldwide regarding their use of customer service channels including call centers, live chat, click-to-call and email.

April 19, 2012
Study: Twitter, LinkedIn appropriate social media building blocks for retail marketers

The Coca-Cola Retailing Research Council has published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn.

Atlanta -- The Coca-Cola Retailing Research Council has published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn.

April 16, 2012
Pinterest: A Powerful Tool to Engage Consumers and Store Associates

By Elizabeth Cogswell Baskin

Editor’s note: Launched in March 2010, Pinterest now ranks as the third most-visited social-networking site in the United States, according to a recent report by Experian Marketing Services. Pinterest, which lets its users “pin” photos and information onto virtual boards, ranks behind only Facebook and Twitter in terms of total visitors, according to the report. It also skews heavily female — about 60% of users are women.

March 28, 2012
Study rates Starbucks as most socially engaged company

Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

Los Angeles -- Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

Conducted between July 2011 and January 2012, PhaseOne's social media engagement study looked at 75 top brands across six vertical markets and analyzed the social media engagement of more than 20 top brands.

March 1, 2012
Study: Facebook and Twitter symbols influence online buying

A University of Miami study found that the display of a social media icon such as a Facebook “Like” button or a Twitter symbol on a shopping website influences a consumer’s buying decision.

Coral Gables, Fla. -- A University of Miami study found that the display of a social media icon such as a Facebook “Like” button or a Twitter symbol on a shopping website influences a consumer’s buying decision.

February 1, 2012
Report: Leading companies must address strategy, capabilities, organization design, culture

A report released by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

Boston -- A report released Wednesday by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

The report, Marketing Capabilities for the Digital Age, presents the findings of a BCG survey of marketing executives at 31 major corporations globally and presents an overview of the digital landscape.