Content about Social information processing

June 6, 2013

For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business.

Chicago -- For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business. Initially, PetFlow used Google AdWords to direct consumers searching for specific pet products to its site. However, as PetFlow co-founder Alex Zhardanovsky told the audience during a morning keynote session at the Internet Retailer Conference in Chicago, initial efforts by the retailer to expand its online marketing activities to Facebook did not work so well.

May 7, 2013

Social media giant Facebook is generating lots of buzz with the debut of its app launcher, Facebook Home, which turns existing Android smartphones into a Facebook-centric mobile device. (App launchers are applications that allow users to customize the home screen on their personal devices and add various other functionalities to it.)

May 7, 2013

According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.

"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."

Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.

November 30, 2012

Facebook has added a new service, called Gifts, which allows Facebook users in the United States to buy gifts for their friends on the social media platform.

New York -- Facebook has added a new service, called Gifts, which allows Facebook users in the United States to buy gifts for their friends on the social media platform. The new feature, rolled out just in time for the holiday shopping season, has the potential to give Facebook an ongoing supply of valuable personal information.

September 4, 2012

Regency Centers said it is asking Baltimore residents to suggest stores and restaurants they want to open at their local Parkville Shopping Center through an online crowdsourcing platform called Popularise.

Jacksonville, Fla. -- Regency Centers said Friday it is asking Baltimore residents to suggest stores and restaurants they want to open at their local Parkville Shopping Center through an online crowdsourcing platform called Popularise. 

The leasing recommendations will be considered as part of the grocery-anchored center’s renovation, which has begun construction. 

August 23, 2012

Target Corp. said Thursday it has awarded $2.5 million in Target gift cards to schools across the country, much of it due to a strong Give With Target campaign with a robust Facebook participation.

Minneapolis -- Target Corp. said Thursday it has awarded $2.5 million in Target gift cards to schools across the country, much of it due to a strong Give With Target campaign with a robust Facebook participation.

August 15, 2012

With more and more consumers accessing social network sites to gather input and post reviews, Chain Store Age spoke with Dick Reed, CEO of Just Media, on a subject that is a top priority for retailers across the board: how to reach out to consumers in today’s social media world.

Your company has done some detailed research on how consumers make buying decisions in today’s social media world. Tell us about it.

August 15, 2012

A lot has changed in the past year on the social media block. Facebook and Twitter are no longer the only two major players helping retailers connect and engage with their shoppers in real time. Consumers are flocking to platforms such as social-photo sharing sites Pinterest and Instagram, and some brands are even creating their own social blog accounts on Tumblr.

June 13, 2012

Macy’s, Sephora, Michael Kors and Lancome were ranked as Facebook “geniuses” in the second annual L2 Facebook IQ Index, developed in partnership with Buddy Media, a social enterprise software firm.

New York  -- Macy’s, Sephora, Michael Kors and Lancome were ranked as Facebook “geniuses” in the second annual L2 Facebook IQ Index, developed in partnership with Buddy Media, a social enterprise software firm.

May 14, 2012

A “Live Help” feature, detailed information about products and services and access to personal account information are the three most important features consumers expect to find at a company’s website, according to an annual survey by Oracle.

Redwood Shores, Calif. -- A “Live Help” feature, detailed information about products and services and access to personal account information are the three most important features consumers expect to find at a company’s website, according to an annual survey by Oracle. The company surveyed more than 3,000 consumers worldwide regarding their use of customer service channels including call centers, live chat, click-to-call and email.

April 26, 2012

Survey results released by WorkInRetail.com found that about one-third (32%) of retail hiring managers use social networking sites to research job candidates.

Chicago -- Survey results released Thursday by WorkInRetail.com found that about one-third (32%) of retail hiring managers use social networking sites to research job candidates.

The new survey from WorkInRetail.com – CareerBuilder’s job site for retail professionals, found that of the retail employers who do not research candidates on social media, 16% said their company prohibits the practice. Nine percent report they do not currently use social media to screen, but plan to start.

April 19, 2012

The Coca-Cola Retailing Research Council has published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn.

Atlanta -- The Coca-Cola Retailing Research Council has published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn.

April 9, 2012

Facebook will purchase the photo-sharing application Instagram for about $1 billion in cash and stock, company CEO Mark Zuckerberg said.

New York -- Facebook will purchase the photo-sharing application Instagram for about $1 billion in cash and stock, company CEO Mark Zuckerberg said Monday. The deal, which is the social-networking company’s largest acquisition to date, is expected to close later this quarter.

Instagram was named iPhone app of the year in 2011.

Facebook will acquire Instagram's entire team as part of the deal.

March 28, 2012

Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

Los Angeles -- Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

Conducted between July 2011 and January 2012, PhaseOne's social media engagement study looked at 75 top brands across six vertical markets and analyzed the social media engagement of more than 20 top brands.

December 12, 2011

Wal-Mart Stores Inc. said that it has kicked off its "12 Days of Giving" campaign, awarding over $1.5 million to nonprofits that were nominated by Facebook users.

Bentonville, Ark. -- Wal-Mart Stores Inc. said Monday that it has kicked off its "12 Days of Giving" campaign, awarding over $1.5 million to nonprofits that were nominated by Facebook users. By the end of the campaign, 145 grant recipients in all 50 states, Washington, D.C., and Puerto Rico, will be honored. Twenty-five nonprofits that have stepped up to fight hunger are receiving a total of $130,000 on the first day of giving.

December 1, 2011

Wal-Mart Stores Inc. said Wednesday it has debuted a social networking application, calling it Shopycat.

Bentonville, Ark. -- Wal-Mart Stores Inc. said Wednesday it has debuted a social networking application, calling it Shopycat.

The app uses Facebook data to recommend gifts to consumers, on the company's Facebook page. It is one of the first products to roll out of @Walmartlabs, a unit of the company charged with developing social-networking and mobile technologies for the retailer.

November 21, 2011

Walmart has the most engaged users across its social media platforms as the days count down to the holiday shopping season, according to a study by the social media and digital analytics company Socialbakers.

San Francisco -- Walmart has the most engaged users across its social media platforms as the days count down to the holiday shopping season, according to a study by the social media and digital analytics company Socialbakers.

Walmart has the most number of fans topping the list at over 10 million fans, with over 7,500 fan posts last month, Socialbakers said. The engagement rate represents fan interactions and although Target ties with an average monthly engagement rate, Walmart has nearly double the number of fans who are actively posting.

November 14, 2011

By Jacqueline Zenn, SociaLogic

November 3, 2011

By Jay Samit, SocialVibe

By Jay Samit, jay@socialvibe.com

October 27, 2011

The International Council of Shopping Centers said Wednesday it has created a social media application by Mobile Fridge, allowing users to view ICSC events and trends via smartphone.

New York City -- The International Council of Shopping Centers said Wednesday it has created a social media application by Mobile Fridge, allowing users to view ICSC events and trends via smartphone.

September 27, 2011

By Shaun Ryan, CEO, SLI Systems and Mike Hill, executive VP, Guidance Solutions

By Shaun Ryan, CEO, SLI Systems and Mike Hill, executive VP, Guidance Solutions

August 1, 2011

Aeropostale has launched a fully integrated Facebook Store, powered by Usablenet's technology platform, that combines shopping and social media and extends full e-commerce functionality to the Aeropostale Facebook community.

New York City -- Aeropostale has launched a fully integrated Facebook Store, powered by Usablenet's technology platform, that combines shopping and social media and extends full e-commerce functionality to the Aeropostale Facebook community.

In addition to being able to purchase from Aeropostale's entire online inventory, the integrated Facebook e-commerce store allows users to easily 'Like' and share items and purchases with their Facebook network - leveraging the viral nature of Facebook's news feed.

July 8, 2011

Walgreens said Friday it has surpassed 1 million fans on Facebook, and has also integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

Deerfield, Ill. -- Walgreens said Friday it has surpassed 1 million fans on Facebook, and has also integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

Walgreens said it has become the chain drugstore retailer with the largest following on Foursquare, while developing a growing presence on other social communities, including Twitter and YouTube.

June 3, 2011

Cabela’s has retained Media Logic, a nationally recognized agency specializing in marketing for a social world, to support the company’s recently launched 50th anniversary promotion with ongoing and sustained communications over social media.

Albany, N.Y. -- Cabela’s has retained Media Logic, a nationally recognized agency specializing in marketing for a social world, to support the company’s recently launched 50th anniversary promotion with ongoing and sustained communications over social media.

Media Logic will leverage Facebook as the primary social network to add excitement and urgency to Cabela’s year-long promotion, “50 Years, 50 Trucks.”

May 3, 2011

Express announced the enhanced option to shop and purchase its entire product line via the brand's Facebook page, which now includes over 837,000 friends.

New York City -- Express announced the enhanced option to shop and purchase its entire product line via the brand's Facebook page, which now includes over 837,000 friends. All inventory and pricing is consistent with web and mobile sites and updated seamlessly in real time. The page provides a new product zoom technology, secure check out and was developed internally by Express' e-commerce operations team lead by Jim Wright, senior VP CRM and e-commerce.