Content about Smartphone

April 16, 2014

Today, consumers have more information sources to help them make purchasing decisions. Smartphones, tablets, social media and the Internet — combined with traditional shopping channels like magazines and direct mail — means that deal-finding and comparison-shopping methods are almost always at consumers’ fingertips.

By Rodney Mason, CMO, parago

Today, consumers have more information sources to help them make purchasing decisions. Smartphones, tablets, social media and the Internet — combined with traditional shopping channels like magazines and direct mail — means that deal-finding and comparison-shopping methods are almost always at consumers’ fingertips. As a result, shoppers are making their purchases faster.

April 8, 2014

Fast-evolving digital technologies, including mobile devices, social networks, apps and other forms of e-commerce, have forever changed how consumers shop.

By Dave Bruno, Director of Product Marketing, JDA Software

April 4, 2014

The month of March saw a steep rise in smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites over the year-ago period, according to mobile commerce platform Branding Brand.

New York -- The month of March saw a steep rise in smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites over the year-ago period, according to mobile commerce platform Branding Brand. In March 2014, smartphones generated 29.4% of total online visits, up 42.7% from March 2013 (62.9% iOS, 36.4% Android). The market share of non-mobile (desktop) visits decreased 21.1% from March 2013 to March 2014.

March 20, 2014

Burger King Worldwide Inc. is reportedly planning to introduce a mobile payment app.

Miami – Burger King Worldwide Inc. is reportedly planning to introduce a mobile payment app. According to the Wall Street Journal, Burger King will launch the smartphone app in select markets starting in April 2014 and will offer it in all 7,000 U.S. stores within a few months of initial rollout.

March 20, 2014

Burger King Worldwide Inc. is reportedly planning to introduce a mobile payment app.

Miami – Burger King Worldwide Inc. is reportedly planning to introduce a mobile payment app. According to the Wall Street Journal, Burger King will launch the smartphone app in select markets starting in April 2014 and will offer it in all 7,000 U.S. stores within a few months of initial rollout.

March 13, 2014

PayWith Inc. has launched a new smartphone app called the mCard that simply and securely enables in-store transactions with mobile devices.

Vancouver, Canada -- PayWith Inc. has launched a new smartphone app called the mCard that simply and securely enables in-store transactions with mobile devices. PayWith has signed a North American license agreement with a global payment network that allows PayWith to provide merchants and consumers with a secure and convenient smartphone-based payment, loyalty rewards, and commission sales solution.

March 13, 2014

PayWith Inc. has launched a new smartphone app called the mCard that simply and securely enables in-store transactions with mobile devices.

Vancouver, Canada -- PayWith Inc. has launched a new smartphone app called the mCard that simply and securely enables in-store transactions with mobile devices. PayWith has signed a North American license agreement with a global payment network that allows PayWith to provide merchants and consumers with a secure and convenient smartphone-based payment, loyalty rewards, and commission sales solution.

February 24, 2014

An overwhelming majority (79%) of shoppers say they shop at their favorite retailers/brands because they trust the brand, according to a survey of 15,000 online shoppers by the PwC US Retail & Consumer practice.

New York – An overwhelming majority (79%) of shoppers say they shop at their favorite retailers/brands because they trust the brand, according to a survey of 15,000 online shoppers by the PwC US Retail & Consumer practice.  In other survey findings, 37% of U.S. shoppers do not use their smartphone for shopping because of security concerns, and 61% noted deals and promotions as the reason for following a brand’s social media site.

February 3, 2014

comScore has entered into a partnership with the Coalition for Innovative Media Measurement (CIMM) to expand its cross-platform measurement service that provides a continuous view and measurement of media usage across TV, radio, desktop, smartphone and mobile.

Reston, Va. -- comScore has entered into a partnership with the Coalition for Innovative Media Measurement (CIMM) to expand its cross-platform measurement service that provides a continuous view and measurement of media usage across TV, radio, desktop, smartphone and mobile.

This next phase will allow media companies, marketers and advertising agencies the opportunity to measure things such as multi-platform advertising, mobile video, time-shifted viewing such as DVR playback and children’s viewing.

January 28, 2014

With consumers carrying smartphones everywhere they go, the opportunity for brands to connect via mobile devices is huge, and growing.

By Stacy Adams, VP marketing, mBlox

January 28, 2014

Online meal planning service eMeals has debuted a new Costco Classic Family Plan that delivers 14 Costco-focused dinner menus to a customer’s smartphone or computer inbox every two weeks.

Issaquah, Wash. -- Online meal planning service eMeals has debuted a new Costco Classic Family Plan that delivers 14 Costco-focused dinner menus to a customer’s smartphone or computer inbox every two weeks. Designed to take full advantage of Costco promotions and volume packaging, each installment includes family-friendly entree and side-dish recipes, plus a complete grocery list for all 14 days that is organized by Costco aisle for speedy shopping.

January 28, 2014

Online meal planning service eMeals has debuted a new Costco Classic Family Plan that delivers 14 Costco-focused dinner menus to a customer’s smartphone or computer inbox every two weeks.

Issaquah, Wash. -- Online meal planning service eMeals has debuted a new Costco Classic Family Plan that delivers 14 Costco-focused dinner menus to a customer’s smartphone or computer inbox every two weeks. Designed to take full advantage of Costco promotions and volume packaging, each installment includes family-friendly entree and side-dish recipes, plus a complete grocery list for all 14 days that is organized by Costco aisle for speedy shopping.

January 28, 2014

When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers. Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.

By Rodney Mason, CMO, Parago

When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers.  Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.

A recent national shopper behavior study by Parago found that:

• The majority of smartphone owners showroom and regularly make purchases on their phones while in-store;

January 7, 2014

Technology trends are rippling through the retail real estate universe. Among the most important are new apps that dig deeply into data and automate tasks such as site selection, identifying and diagnosing underperforming stores and much more. Then there are apps that analyze what is going on inside shopping centers and stores. Technology is also helping to address a major change in lease accounting rules.

Trend #1

How we use technology is changing

December 13, 2013

Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return.

Boston – Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return. A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

December 13, 2013

Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return.

Boston – Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return. A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

December 12, 2013

Customers at participating Tim Horton’s stores throughout Canada and the U.S. using BlackBerry 10 smartphones will be able to register a Tim Card on the TimmyMe mobile app and use NFC tap-to-pay technology to complete their order.

Oakville, Ontario – Customers at participating Tim Horton’s stores throughout Canada and the U.S. using BlackBerry 10 smartphones will be able to register a Tim Card on the TimmyMe mobile app and use NFC tap-to-pay technology to complete their order. Future development plans will also see this platform expanded to Android 4.4 devices.

December 11, 2013

More than one out of four (27%) homeowners reported using their smartphones in the past for a variety of tasks to help with remodeling their homes.

Sunnyvale, Calif. -- More than one out of four (27%) homeowners reported using their smartphones in the past for a variety of tasks to help with remodeling their homes. According to a new survey of U.S. homeowners by homeowner mobile app provider Planese, the percentage jumped to 40% when they were asked if they planned to use smartphones for future remodeling projects.

December 3, 2013

Visa reported that Black Friday weekend e-commerce sales across smart phones, tablets and PCs conducted by U.S. Visa accountholders increased 30% to $7.8 billion.

New York -- Visa reported that Black Friday weekend e-commerce sales across smart phones, tablets and PCs conducted by U.S. Visa accountholders increased 30% to $7.8 billion.

The company also noted that Cyber Monday ruled the five-day period with spending on Visa cards up 28% to $2.6 billion while Thanksgiving Day saw a 30% jump to nearly $1 billion.

 

 

December 2, 2013

Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

New York -- Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

During a 24-week period, from June 2013 through November 2013, Hispanics' market share of visits to Experian Marketing Services' Hitwise Retail 500 Websites was 21% higher on average than the online population. Further, the analysis found that this market share widened in October 2013 and continued to increase through November.

December 2, 2013

Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

New York -- Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

During a 24-week period, from June 2013 through November 2013, Hispanics' market share of visits to Experian Marketing Services' Hitwise Retail 500 Websites was 21% higher on average than the online population. Further, the analysis found that this market share widened in October 2013 and continued to increase through November.

December 2, 2013

Logic dictates that the easier it is for customers to pay for goods, the more likely they are to purchase them. Long lines, fumbling for cash or a payment card, and even the simple act of waiting for an associate to ring up a sale at a traditional fixed POS terminal are all impediments to converting sales from busy and distracted consumers. 

December 2, 2013

Logic dictates that the easier it is for customers to pay for goods, the more likely they are to purchase them. Long lines, fumbling for cash or a payment card, and even the simple act of waiting for an associate to ring up a sale at a traditional fixed POS terminal are all impediments to converting sales from busy and distracted consumers. 

November 28, 2013

Consumers actually favor ease-of-use more than the latest device specifications, with many intimidated by jargon and technical data, when choosing a new smartphone.

Kirkland, Wash. -- Consumers actually favor ease-of-use more than the latest device specifications, with many intimidated by jargon and technical data, when choosing a new smartphone.

A new survey from WDS, a Xerox company, also shows that a physical retail store remains the most popular destination for purchasing a new smartphone. Sixty-seven percent of consumers treat it as their primary destination while only 19% of buyers older 60 would buy their device online.

Other notable findings include: 

November 21, 2013

Tech-savvy shoppers overwhelmingly look for ways to use smartphones and the Internet to save time and money while shopping in stores, according to new research from Cisco.

San Jose, Calif. -- Tech-savvy shoppers overwhelmingly look for ways to use smartphones and the Internet to save time and money while shopping in stores, according to new research from Cisco.