Content about ShopperTrak

October 22, 2013

Two flukes in the calendar this year will challenge retailers when it comes to holiday revenues. Here is some advice from Bill Martin, founder of ShopperTrak, on how to maximize opportunities during the shorter selling season.

Two flukes in the calendar this year will challenge retailers when it comes to holiday revenues. Here is some advice from Bill Martin, founder of ShopperTrak, on how to maximize opportunities during the shorter selling season.

Those who fail to plan, plan to fail. It's hard to believe that September is already here — time for retailers to attend to the holiday shopping season. We at ShopperTrak recommend the following ways to prepare for the coming busy months.

December 27, 2012

A report issued by ShopperTrak found that last-minute shopping activity drove large increases in both retail sales and foot traffic last week.

Chicago -- A report issued Thursday by ShopperTrak found that last-minute shopping activity drove large increases in both retail sales and foot traffic last week.

November 5, 2012

By Bill Martin, ShopperTrak Founder

By Bill Martin, ShopperTrak Founder

The ShopperTrak holiday forecast for increased sales and foot traffic should encourage retailers. Our analysis suggests the 38 shopping days between Thanksgiving and New Year’s Eve — coupled with two “extra” weekends — will contribute to a strong shopping season.

To recap the forecast:

November 1, 2012

ShopperTrak has acquired ReTel Technologies Inc. (ReTel), a Silicon Valley-based provider of hybrid video-auditing solutions and advanced shopper analysis.

Chicago -- ShopperTrak has acquired ReTel Technologies Inc. (ReTel), a Silicon Valley-based provider of hybrid video-auditing solutions and advanced shopper analysis.

ShopperTrak will integrate ReTel’s technology with its managed service to deliver an unprecedented level of shopper insights to retailers. Once available with ShopperTrak’s core offerings, the new capabilities will provide retailers with rapid access to customer demographics, queue analysis, speed-of-service and sales process effectiveness.

November 21, 2011

Up to 60% more shoppers will enter stores on Dec. 26 than on the same day last year, according to ShopperTrak, the world's largest provider of retail and mall foot traffic counting services.

Chicago -- Up to 60% more shoppers will enter stores on Dec. 26 than on the same day last year, according to ShopperTrak, the world's largest provider of retail and mall foot traffic counting services. The reason for the increase is due to the calendar: Shoppers will come out in full force on the day after Christmas because it falls on a Monday for the first time in six years. That day will rank third in foot traffic for the holiday shopping season, surpassed only by Black Friday, the day after Thanksgiving, and Super Saturday, the Saturday one week before Christmas.

November 1, 2011

A report released by retail foot traffic counter ShopperTrak identified the 10 holiday shopping days that will make or break the period for retailers.

Chicago -- A report released Tuesday by retail foot traffic counter ShopperTrak identified the 10 holiday shopping days that will make or break the period for retailers.

“Since Christmas falls on different calendar days each year, the shift impacts which days are the busiest,” said ShopperTrak co-founder Bill Martin. “Some change in ranking or drop off completely.”

September 21, 2011

Retail sales will rise 3% percent during November and December compared to the year-ago period, but foot traffic will decrease 2.2%, according to ShopperTrak.

Chicago -- Retail sales will rise 3% percent during November and December compared to the year-ago period, but foot traffic will decrease 2.2%, according to ShopperTrak.

ShopperTrak's holiday sales increase prediction follows 19 consecutive months of year-over-year U.S. retail sales growth. The expected increase is moderate compared with the 2010 holiday season's 4.1% sales increase over 2009.

January 11, 2011

Year-over-year retail sales rose a solid 4% for the 2010 holiday shopping season (November/December), according to ShopperTrak’s National Retail Sales Estimate.

Chicago -- Year-over-year retail sales rose a solid 4% for the 2010 holiday shopping season (November/December), according to ShopperTrak’s National Retail Sales Estimate.

Conversely, total U.S. foot traffic fell slightly below expectations as consumers continued the pattern retailers saw throughout 2010 of fewer mall and individual store visits with a larger spend. ShopperTrak’s revised holiday forecast called for a 1.8% traffic increase.

January 5, 2011

Year-over-year retail sales increased 6.5% for the week ending Jan. 1, according to ShopperTrak’s National Retail Sales Estimate, while the company’s Retail Traffic Index (SRTI) reported foot traffic rose 4.1% for the same period.

Chicago -- Year-over-year retail sales increased 6.5% for the week ending Jan. 1, according to ShopperTrak’s National Retail Sales Estimate, while the company’s Retail Traffic Index (SRTI) reported foot traffic rose 4.1% for the same period.

December 29, 2010

Total GAFO retail sales for Christmas week (week ending Dec. 25) slipped 4.1% compared with last year, while the company’s retail traffic index (SRTI) reported a 6.8% total U.S. foot traffic decline for the same period, according to ShopperTrak’s National Retail Sales Estimate (NRSE).

Chicago -- Total GAFO retail sales for Christmas week (week ending Dec. 25) slipped 4.1% compared with last year, while the company’s retail traffic index (SRTI) reported a 6.8% total U.S. foot traffic decline for the same period, according to ShopperTrak’s National Retail Sales Estimate (NRSE). The 2010 calendar shift that placed Dec. 26 on a Sunday as opposed to a Saturday last year had the greatest impact on overall performance.

December 21, 2010

Boosted by a very weak comparison period, ShopperTrak’s National Retail Sales Estimate (NRSE) reported that total GAFO retail sales for the last Saturday before Christmas (12/18), or Super Saturday, increased a sharp 15.1% compared with last year, while the company’s retail traffic index (SRTI) reported a similar 10.1% total U.S. foot traffic uptick for the same period.

Chicago - Boosted by a very weak comparison period, ShopperTrak’s National Retail Sales Estimate (NRSE) reported that total GAFO retail sales for the last Saturday before Christmas (12/18), or Super Saturday, increased a sharp 15.1% compared with last year, while the company’s retail traffic index (SRTI) reported a similar 10.1% total U.S. foot traffic uptick for the same period.

December 8, 2010

Year-over-year GAFO retail sales increased a slight 2.3% or the week ending Dec. 4, according to ShopperTrak’s National Retail Sales Estimate (NRSE).

Chicago -- Year-over-year GAFO retail sales increased a slight 2.3% or the week ending Dec. 4, according to ShopperTrak’s National Retail Sales Estimate (NRSE), while the company’s Retail Traffic Index (SRTI) reported foot traffic remained flat for the same period.

November 17, 2010

Better-than-expected response to early sales promotions mixed with relatively mild weather throughout the country are already driving holiday traffic to malls and retail outlets have caused ShopperTrak to up its 2010 holiday forecast.

Chicago -- Better-than-expected response to early sales promotions mixed with relatively mild weather throughout the country are already driving holiday traffic to malls and retail outlets have caused ShopperTrak to up its 2010 holiday forecast.

November 10, 2010

A report released Wednesday by ShopperTrak found that total GAFO retail sales for the month of October increased 1.6% ...

Chicago -- A report released Wednesday by ShopperTrak found that total GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) retail sales for the month of October increased 1.6% while total U.S. foot traffic rose 1.0% for the same period as compared to last year.

ShopperTrak’s National Retail Sales Estimate reported that both Columbus Day and the Halloween holidays helped push retail levels into the black in October.

November 9, 2010

A report released Wednesday by ShopperTrak found that total GAFO (general merchandise, apparel, furniture, sporting...

November 4, 2010

Year-over-year GAFO retail sales increased a 1.1% for the week ending Oct. 30 while sales...

October 18, 2010

Sales during the upcoming holiday shopping season are expected to increase 2.9% versus last year,...

October 14, 2010

The National Retail Sales Estimate released Friday by ShopperTrak found that total GAFO (general merchandise,...

October 6, 2010

A report released Thursday by ShopperTrak found that year-over-year GAFO (general merchandise, apparel, furniture, sporting...

September 28, 2010

ShopperTrak’s National Retail Sales Estimate Wednesday reported that year-over-year GAFO retail sales increased 2.1% for...

September 22, 2010

Year-over-year GAFO retail sales increased 3.3% for the week ending Sept. 18, while sales were...

September 14, 2010

A report released Wednesday by ShopperTrak said that year-over-year GAFO (general merchandise, apparel, furniture, sporting...

September 1, 2010

Year-over-year GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store...

August 25, 2010

A report released late Wednesday by ShopperTrak said that year-over-year GAFO (general merchandise, apparel, furniture,...

August 17, 2010

A report released Wednesday by ShopperTrak found that year-over-year GAFO retail sales increased 6% for...