Content about ShopperTrak

Chicago -- ShopperTrak has acquired ReTel Technologies Inc. (ReTel), a Silicon Valley-based provider of hybrid video-auditing solutions and advanced shopper analysis.

ShopperTrak will integrate ReTel’s technology with its managed service to deliver an unprecedented level of shopper insights to retailers. Once available with ShopperTrak’s core offerings, the new capabilities will provide retailers with rapid access to customer demographics, queue analysis, speed-of-service and sales process effectiveness.

Chicago -- A report released Tuesday by retail foot traffic counter ShopperTrak identified the 10 holiday shopping days that will make or break the period for retailers.

“Since Christmas falls on different calendar days each year, the shift impacts which days are the busiest,” said ShopperTrak co-founder Bill Martin. “Some change in ranking or drop off completely.”

Chicago -- Year-over-year retail sales rose a solid 4% for the 2010 holiday shopping season (November/December), according to ShopperTrak’s National Retail Sales Estimate.

Conversely, total U.S. foot traffic fell slightly below expectations as consumers continued the pattern retailers saw throughout 2010 of fewer mall and individual store visits with a larger spend. ShopperTrak’s revised holiday forecast called for a 1.8% traffic increase.

Chicago -- Total GAFO retail sales for Christmas week (week ending Dec. 25) slipped 4.1% compared with last year, while the company’s retail traffic index (SRTI) reported a 6.8% total U.S. foot traffic decline for the same period, according to ShopperTrak’s National Retail Sales Estimate (NRSE). The 2010 calendar shift that placed Dec. 26 on a Sunday as opposed to a Saturday last year had the greatest impact on overall performance.

Chicago -- Year-over-year GAFO retail sales increased a slight 2.3% or the week ending Dec. 4, according to ShopperTrak’s National Retail Sales Estimate (NRSE), while the company’s Retail Traffic Index (SRTI) reported foot traffic remained flat for the same period.

Chicago -- A report released Wednesday by ShopperTrak found that total GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) retail sales for the month of October increased 1.6% while total U.S. foot traffic rose 1.0% for the same period as compared to last year.

ShopperTrak’s National Retail Sales Estimate reported that both Columbus Day and the Halloween holidays helped push retail levels into the black in October.