Content about Shopper Marketing

May 1, 2014

In an era of Big Data, retailers are finding new ways to leverage that information to improve processes and consumer engagement. However, there’s one area where Big Data can have a big impact that companies in the retail space may be missing: real estate.

Mark Ledbetter, global VP retail strategy for SAP, recently spoke with Chain Store Age about the promise of Big Data for retail real estate, and how retailers can best take advantage of it.

Where does retail real estate data originate?

April 10, 2014

Kris Abrahamson has been named as VP retail consultancy of shopper marketing agency The Mars Agency.

Southfield, Mich. -- Kris Abrahamson has been named as VP retail consultancy of shopper marketing agency The Mars Agency. Abrahamson has more than 20 years experience in the consumer packaged goods industry and was most recently the senior director of innovation with PepsiCo's Global Nutrition Group.

As part of the retail consultancy group, she will drive strategic growth initiatives against The Mars Agency's clients' key retailers and lead innovation initiatives that will address evolving shopping behaviors affecting retailers today and in the future.

January 7, 2014

By Steven Skinner and Karl Swensen

Major retailers have successfully faced down emerging e-tailers and their aggressive pricing tactics by upgrading their e-commerce platforms and readjusting their pricing to strengthen their hold on shoppers. To fully complete their turnaround, however, they must judiciously apply bricks and mortar to their competitive advantage.

December 4, 2013

Here’s a bit of holiday cheer for retailers: According to Shop.org, online sales will grow 13%-15% this holiday season. But do retailers have what it takes to cash in?

By Steve Cole, CMO, Gladson

Here’s a bit of holiday cheer for retailers: According to Shop.org, online sales will grow 13%-15% this holiday season. But do retailers have what it takes to cash in?

September 10, 2013

Independent agency network Project: Worldwide intends to acquire Mercury 11, a social media and marketing technology agency with retail and shopper marketing focus.

Dallas – Independent agency network Project: Worldwide intends to acquire Mercury 11, a social media and marketing technology agency with retail and shopper marketing focus. The agency will be integrated with Project’s shopper marketing engagement agency Shoptology.

August 16, 2013

By Jeff Weidauer, Vestcom International

By Jeff Weidauer, jweidauer@vestcom.com

February 11, 2013

By Rob Schmults, Intent Media

June 25, 2012

By Jeff Weidauer, Vestcom International

By Jeff Weidauer, jweidauer@vestcom.com

Showrooming is the latest in what appears to be a never-ending series of paradigm shifts for retailers. This is the relatively new activity where shoppers visit a brick-and-mortar store, look at a product, and buy it online. Best Buy is possibly the hardest-hit; it’s been slapped with the unfortunate moniker “Amazon Showroom,” which describes just how widespread this phenomenon has become.

August 23, 2011

By Jeff Weidauer, VP marketing and strategy, Vestcom International Inc.

By Jeff Weidauer, jweidauer@vestcom.com

Say what you like about marketers, we never lack for new ways to describe and define what we do. There is shopper marketing, mobile marketing, online marketing, direct marketing, and now integrated marketing and multichannel marketing.

April 20, 2011

By Jeff Weidauer, is VP marketing and strategy, Vestcom International Inc.

By Jeff Weidauer, jweidauer_@_vestcom.com

One of the drawbacks of today’s connected global economy is the pervasive homogeneity in nearly everything. One can visit any state -- indeed, nearly any country -- and see many of the same stores and restaurants offering the same products.

February 10, 2011

Coming off their most successful holiday season since 2004, retailers met at the National Retail Federation’s 100th Annual Convention & EXPO in New York City, looking for new ideas to sustain customer relationships and spur repeat shopper visits. One idea industry experts are bullish on is leveraging data produced by emerging digital consumer touchpoints and using the information to bolster consumer-centric strategies.


February 10, 2011

As consumers become more digitally connected than ever before, with product information and price comparisons at their fingertips, brand loyalty isn’t what it used to be. In response, the industry may be readying itself for a shift that puts consumers in the driver’s seat, dictating what they want, wherever they choose.

January 11, 2011

It is hard to put a label on consumer purchase behavior these days, what with Americans pulling out of the recession.

By Warren Storey, warren.storey@epsilon.com

January 6, 2011

Shoppers who shop with others are different from those who shop alone and retail marketers need to take note, according to a new report by the Point of Purchase Advertising International (POPAI).

Alexandria, Va. -- Shoppers who shop with others are different from those who shop alone and retail marketers need to take note, according to a new report by the Point of Purchase Advertising International (POPAI). The study finds that solo shoppers are likely to spend an average of 11% more per trip than those accompanied by friends or family members, while consumers who shop with family members are likely to spend an average of 13% more than those shopping with friends.

December 1, 2010

There can surely be no question that the two defining trends re-shaping the U.S. retail landscape are the impacts of the recession and technology. But whereas the impact of the recession is, we hope, cyclical, the impact of technology on shoppers’ lives and on retail businesses is profound and structural.


June 20, 2010

DemandTec, a provider of on-demand optimization solutions for retailers and consumer products companies, announced that...

December 31, 2009

It’s a new year, and with it comes the opportunity for a fresh start...

April 30, 2008

There’s nothing quite like going into a fitting room to see if an article...

July 30, 2007

Although they don’t dampen sales, the 1 provocative window displays of Victoria’s Secret engender periodic...

July 30, 2007

It’s a truth widely acknowledged that consumers are powerful and retailers had better take care...