Content about Seth Sarelson

April 13, 2012

By Seth Sarelson, RevTrax

By Seth Sarelson,

In 2009, Terry Lundgren, the CEO of Macy's, gave the keynote address at, discussing how “the power of e-commerce extends far beyond the keyboard and right onto the sales floor.” Lundgren went on to say that Macy’s believes that $5 billion of in-store sales is influenced by the Internet.

March 17, 2010

Still reeling from the double hit of the May 2009 postal rate increases and the recession, brick-and-mortar merchants are looking for new ways to save money and market to their customers.

By Seth Sarelson & Jonathan Treiber,,