Content about Seth Priebatsch

September 29, 2010

Hot Topic said Thursday it has teamed with mobile-based app SCVNGR to debut a mobile...

Cambridge, Mass. Hot Topic said Thursday it has teamed with mobile-based app SCVNGR to debut a mobile reward program.

The new mobile reward program will offer Hot Topic shoppers ways to save money, as well as participate in social games and challenges designed to entertain and earn points toward rewards.

"Rewards work," said Seth Priebatsch, Chief Ninja of SCVNGR. "Customers love to get out there and check-in, do challenges, earn points and unlock awesome rewards -- it's super easy, social and fun."