By Oren Betzaleli, EVP, head of product and marketing, Retalix
As smartphones and tablets continue to infiltrate the market, they are increasingly changing the way people interact with each other, receive information, and expect to be served by retailers and service providers. As a result, more and more retailers are starting to offer self-service mobile applications as a popular means to manage customer interaction and relationships.
Retailer-Owned vs. Consumer-Owned Self-Service
