Content about Segmentation

July 16, 2014

Esri announced the next generation of its Tapestry Segmentation system, which reflects a decade of analysis of major U.S. events such as the housing boom of the early 2000s and its long-term impacts on the U.S. population.

Redlands, Calif. — Esri announced the next generation of its Tapestry Segmentation system, which reflects a decade of analysis of major U.S. events such as the housing boom of the early 2000s and its long-term impacts on the U.S. population.

January 20, 2014

As businesses try to figure out how to best use all the extra information flooding in from the omni-channel world, segmentation is a hotter topic than ever.

By Rosie Poultney, 89 Degrees

As businesses try to figure out how to best use all the extra information flooding in from the omni-channel world, segmentation is a hotter topic than ever. Looking back at our conversations with clients in 2013 on the best segmentation approaches to help build their businesses, some key themes stand out. Here are those five key points, each of which will continue to be important in 2014 and for many years to come:

1. One is Never Enough

August 8, 2013

OfficeMax is speeding up the process of customer segmentation with Monetate LivePredict, an automated segment discovery product designed to automatically identify valuable customer segments and their attributes.

Naperville, Ill. – OfficeMax is speeding up the process of customer segmentation with Monetate LivePredict, an automated segment discovery product designed to automatically identify valuable customer segments and their attributes. Using LivePredict, OfficeMax intends to identify, at the brand and campaign levels, highest and lowest-performing segments.