Content about Seasons

By Shelley E. Kohan, shelley@retailnext.net

In reviewing month-to­-month sales results, the saw tooth performance of 2012 has left many retailers wondering the fate of holiday this year. Early predictions for holiday comp sales results have hinted to low single digits.

Philadelphia -- Three-fourths (75%) of retailers forecast an increase in holiday sales this year, according to a survey by Hay Group, a global management consultancy.

The annual Seasonal Staffing Survey report also finds that retailers have more confidence in holiday hiring plans. While 57% of retailers plan to hire seasonal workers at the same level as 2011, 36% say they will be hiring more. This stands in contrast to 2011 when just 10% planned to hire more seasonal workers than the year prior.

By Craig Johnson, Customer Growth Partners

Despite being only the penultimate Saturday before Christmas, 2011’s “Super Saturday” Dec. 17 broke the all-time record for holiday spending, with an estimated $26 billion in total retail sales, according to retail consultancy Customer Growth Partners. The total was just shy of the record $27 billion spent on Black Friday.

Chicago -- A report released Tuesday by ShopperTrak revealed that December holiday sales remain flat year-over-year but are showing signs of growth in the days and weeks ahead. Double-digit increases in week-over-week sales show shoppers are spending this holiday season.

According to ShopperTrak, the week ending Dec. 10 saw a 10.6% increase in retail sales from the previous week, good tidings as retailers prepare for historically two of the highest GAFO sales weeks of the year for retailers.

New York City – E-commerce sales in the U.S. for the November and December holiday shopping season will rise 16.8% to $46.7 billion in 2011, up from $39.9 billion last year and representing a pace five times faster than total retail industry growth, according to eMarketer.

That means online sales growth will reach double digits for the third consecutive year, even though the economy remains shaky and consumers are keeping tight budgets.

Chicago -- A report released Tuesday by retail foot traffic counter ShopperTrak identified the 10 holiday shopping days that will make or break the period for retailers.

“Since Christmas falls on different calendar days each year, the shift impacts which days are the busiest,” said ShopperTrak co-founder Bill Martin. “Some change in ranking or drop off completely.”

New York City -- U.S. retail sales in September grew at their fastest pace in six months, beating forecasts and rising 1.1%, the Commerce Department reported Friday. Excluding the auto sector, sales rose 0.6%, also better than expected. The increase gave retailers renewed hope for the upcoming holiday season.

The Commerce Department also reported that sales for August, which were originally reported as unchanged, were revised up to a 0.3% increase.

New York City -- Retailers should expect small gains in 2011 holiday sales, Deloitte forecast on Monday. The company’s retail & distribution practice expects total holiday sales to reach between $873 and $877 billion, representing a 2.5 to 3% increase over last season.

Chicago -- Retail sales will rise 3% percent during November and December compared to the year-ago period, but foot traffic will decrease 2.2%, according to ShopperTrak.

ShopperTrak's holiday sales increase prediction follows 19 consecutive months of year-over-year U.S. retail sales growth. The expected increase is moderate compared with the 2010 holiday season's 4.1% sales increase over 2009.

North Plainfield, N.J. -- A survey released Friday by Levin Management Corp. said that he majority of shopping center tenants are optimistic about the year ahead.

According to the real estate firm’s pre- and post-holiday survey of Northeastern retailers, 61.5% of respondents were positive about 2011, and 52.2% of respondents said holiday sales topped or equaled 2009

U.S. consumers spent an estimated $36.4 billion in online purchases during the period Oct. 31 to Dec. 24, according to MasterCard Advisors' SpendingPulse, registering a 15.4% year-over-year increase over the 2009 holiday season.

SpendingPulse reports on national retail and services sales and is based on aggregate sales activity in the MasterCard payments network, coupled with survey-based estimates for all other payment forms, including cash and check.

Chicago -- A better-than-expected retail performance in November should positively impact the holiday shopping season, according to ShopperTrak, prompting the company to revise its holiday season forecast upward.