Content about Search engine optimization

August 19, 2014

Four-in-five consumers are turning to search engines to find information about local businesses, products and services. Those local searchers are turning into customers at a high rate.

By Andrew Schneider, ZOG Digital

March 10, 2014

When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible.

By Gian Genovesi, Briteskies

When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible. Increasing the points your team scores, similarly to the traffic your site obtains, is a factor of success, but in no way the end-all-be-all in e-commerce success. After all, of the top 10 scoring offenses in NFL history, only one has won the Super Bowl.

December 11, 2012

Nearly half (40%) of retailers will add a mobile version of their website in 2013, with 20% planning to create a mobile app, according to the "2012 ECommerce Trends Survey,” a survey of nearly 500 global retailers conducted by SLI Systems.

San Jose, Calif. -- Nearly half (40%) of retailers will add a mobile version of their website in 2013, with 20% planning to create a mobile app, according to the "2012 ECommerce Trends Survey,” a survey of nearly 500 global retailers conducted by SLI Systems. Retailers’ biggest challenges in e-commerce continue to be improving conversions (63%) and attracting more customers to their websites (61%), the survey revealed.

June 24, 2011

By Margaret Kuchler, senior industry marketing manager, Akamai Technologies

By Margaret Kuchler, mkuchler@akamai.com

July 31, 2008

Outdoor-lifestyle retailer Cabela’s, Sidney, Neb., wants the right content to show up on a...

January 31, 2007

For retailers, one of the most convenient aspects of the online world is its flexibility....