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By Greg Munves, greg@1010data.com

If you’re like many mid-level or tier one retailers, online or brick-and-mortar, you’ve probably made a significant investment in Big Data, capturing and analyzing customer buying patterns across your business. You may not realize, however, that this huge IT investment can actually be a profit center, if you sell your data back upstream to your suppliers.
 

Mystery shopper reports served as a wake-up call to Kroger’s 131-store Fred Meyer division.

In 2009, Fred Meyer stores scored a meager 68.3% in overall customer impression in the reports. But over the past three years, the number has jumped to 83.8%, according to data provided by Reality Check of Seattle, the retailer’s secret shopper service provider.

Little Rock, Ark. -- Shelf-edge communications and marketing services provider Vestcom said Tuesday that regional supermarket chain Belle Foods has expanded its existing partnership with Vestcom to promote a customized nutrition program based on the grocer’s health and wellness goals.

Naperville, Ill. -- Office Max Inc. reported Thursday net income of $10.7 million for the second quarter, besting Wall Street predictions and representing a strong turnaround from last year’s $3 million loss stemming from store closures and severance expenses.
 
Revenue for the quarter slipped 2.7% to $1.6 billion, missing analysts’ forecasted $1.64 billion in revenue. The office supply retailer said it will reinstate its quarterly common stock dividend, which it suspended more than three years ago.

Framingham, Mass. -- Mobile payments have more than doubled in popularity reaching over 33% of survey respondents, according to IDC Financial Insights’ eighth annual Consumer Payments Survey.

The new report, “Business Strategy: Results from the 2012 Consumer Payments Survey,” found that those that of whose had made a mobile payment, more than half used PayPal Mobile (56%), with Amazon Payments and Apple's iTunes service statistically tied at about 40%. 

Compared with most other industries, retail companies face shorter time horizons and tighter metrics. The pressure to perform is great, which perhaps explains why many retail firms are having trouble holding onto their top executives.

For example, one major U.S. retailer recently suffered the departures of a senior marketing executive, a division president and another executive VP, all within the space of a few months. One of those executives had lasted only five months, while another had a tenure of less than two years.

Chicago -- Survey results released Thursday by WorkInRetail.com found that about one-third (32%) of retail hiring managers use social networking sites to research job candidates.

The new survey from WorkInRetail.com – CareerBuilder’s job site for retail professionals, found that of the retail employers who do not research candidates on social media, 16% said their company prohibits the practice. Nine percent report they do not currently use social media to screen, but plan to start.

By Joel Alden, Hana Ben-Shabat, Bobby Wehmeyer and Basil Wuson, A.T. Kearney

To continuously delight customers, most retailers constantly alter product assortments, adjust prices or service offerings and refocus customer experiences. But how often are these actions based on meaningful consumer insights? When the phrase “consumer insight” is misused to refer to simple market research or interesting tidbits of information, then resulting business actions are often hit-or-miss.

Today’s retail associates have more selling tools at their disposal than ever before — not the least of which is the increasingly popular tablet. The mobile device has taken not only front-of-house selling to new levels but has added efficiencies and enhanced employee productivity to back-of-house functions as well. Chain Store Age talked with Mike Stinson, VP marketing of Motion Computing, about the trend toward tablets.

What are some of the most prevalent uses of tablets in the retail environment?

New York City -- The latest column released by Chain Store Age contributor Jeff Green suggests that increases at the gas pump and a warmer-than-average winter could dampen consumer confidence and negatively impact sales.

Click here to read this week’s Retail Rap by Jeff Green.

New York City -- A Tuesday report by Mobile Commerce Daily said that Victoria’s Secret is furthering its m-commerce initiative by running mobile commerce-enabled ads that allow consumers to shop directly from their handsets no matter where they are.

The ads are running within Us Weekly’s mobile site.

Two different ads encourage consumers to tap on the ad to be redirected to the company’s landing page, where they can shop the advertised promotions.

San Jose, Calif. -- VeriFone Systems has acquired Lift Retail Marketing Technology Inc., Atlanta. Financial terms of the deal were not disclosed.

Lift Retail developed and markets the Lift Station, a network-connected digital marketing hub that integrates with point-of-sale systems (POS) in the convenience store and petroleum retailing market.