Content about Science

March 3, 2014

Webster defines technology as “the application of scientific knowledge for practical purposes, especially in industry.” Put another way, technology is the use of knowledge that solves problems in a practical manner.

By Jeff Weidauer, VP of Marketing and Strategy, Vestcom International

Webster defines technology as “the application of scientific knowledge for practical purposes, especially in industry.” Put another way, technology is the use of knowledge that solves problems in a practical manner. It’s important to understand that, because when it comes to the concept of retail technology, history shows that too often the solution becomes a hammer looking for a nail.

February 13, 2014

Businesses are spending more money on and paying more attention to user experience research. According to a new survey of 1,300 marketing, product and user experience professionals from user experience technology provider Usertesting.com, 55% say usability testing budget increased in 2013.

Boston — Businesses are spending more money on and paying more attention to user experience research. According to a new survey of 1,300 marketing, product and user experience professionals from user experience technology provider Usertesting.com, 55% say usability testing budget increased in 2013.

February 10, 2014

Mackenthun's Supermarket hopes to gain insight into shopper behavior through analyzing scans performed with the ShopWell nutrition personalization app.

Waconia, Minn. - Mackenthun's Supermarket hopes to gain insight into shopper behavior through analyzing scans performed with the ShopWell nutrition personalization app. Shopper preferences and behaviors can now be segmented by gender, age, food allergies, or nutritional goals.

January 22, 2014

Retail CIOs are preparing to take advantage of innovative technologies such as mobile, cloud and social, although they are less involved in efforts to leverage Big Data analytics.

New York – Retail CIOs are preparing to take advantage of innovative technologies such as mobile, cloud and social, although they are less involved in efforts to leverage Big Data analytics. A new study of retail CIOs from Tata Consultancy Services (TCS) and Forrester Consulting, “The Global Agenda of Retail CIOs,” retail CIOs plan to rapidly implement an array of mobile technologies, with context-aware tech (32%), mobile payments (28%), digital signage (24%), and mobile POS (22%) leading the way.

January 10, 2014

Most retail executives expect the industry to take advantage of Big Data within five years. According to the 2014 Study on Retail and Big Data from Big Data analytics firm 1010data, Inc., which surveyed 250 executives across a range of retail sectors, 95% of respondents believe retail will capitalize on Big Data’s competitive advantages in the next five years.