Content about Sales promotion

April 9, 2014

The Latinum Network — a company committed to helping big brands reach the U.S. Hispanic community — has developed an app specifically for Hispanic shoppers.

Bethesda, Md. -- The Latinum Network — a company committed to helping big brands reach the U.S. Hispanic community — has developed an app specifically for Hispanic shoppers. Called Veo, the bilingual app offers free products, promotions, recipes, giveaways and more. It will also feature curated deals from across the web, which are fun products and services of interest and value to the U.S. Hispanic audience.

April 7, 2014

Coupons.com Inc. has released updates to the Coupons.com website and the Coupons.com mobile apps with a service that lets consumers add coupons directly to payment cards.

Mountain View, Calif. -- Coupons.com Inc. has released updates to the Coupons.com website and the Coupons.com mobile apps with a service that lets consumers add coupons directly to payment cards. Using the Coupons.com website or Coupons.com mobile apps for iOS and Android, shoppers can add digital coupons to their credit or debit cards from Visa, MasterCard or American Express for automatic redemption at checkout.

March 24, 2014

The distribution of digital coupons on retailers’ websites exploded in 2013, increasing 39.5% over the previous year, according to data released by Marx, a Kantar Media company.

Minneapolis -- The distribution of digital coupons on retailers’ websites exploded in 2013, increasing 39.5% over the previous year, according to data released by Marx, a Kantar Media company. The growth of digital coupons was followed by a 25.6% increase in retailer participation in freestanding insert (FSI) coupon promotion pages, and a 12.6% increase in total retailer feature ad pages distributed.

March 13, 2014

RetailMeNot has updated its free RetailMeNot Coupons app for iPhone and Android users. Existing users will be prompted to update their RetailMeNot Coupons app to access the new features.

Austin, Texas -- RetailMeNot has updated its free RetailMeNot Coupons app for iPhone and Android users. Existing users will be prompted to update their RetailMeNot Coupons app to access the new features.

New users can download the free RetailMeNot Coupons app by visiting the iTunes App Store or Google Play. The updated version includes significant consumer-facing enhancements to the experience, including:

February 11, 2014

The Kroger Co. announced it has purchased the assets of YOU Technology Brand Services, the Silicon Valley-based provider of digital coupons and promotions.

Cincinnati -- The Kroger Co. announced it has purchased the assets of YOU Technology Brand Services, the Silicon Valley-based provider of digital coupons and promotions. Financial terms of the transaction were not disclosed.

February 6, 2014

Food Lion has unveiled a new online tool, MVP Coupon Hub, to make accessing grocery coupons online easier for customers.

Salisbury, N.C. -- Food Lion has unveiled a new online tool, MVP Coupon Hub, to make accessing grocery coupons online easier for customers. The new tool, found on the grocer's website, features convenient load-to-card and printable coupons on customers' favorite items.

"We're proud to bring our customers the new MVP Coupon Hub, which helps customers save by offering hundreds of additional coupons," said Keith Nicks, director of loyalty and digital marketing for Food Lion.

January 30, 2014

An overwhelming majority (89%) of moms are regularly influenced by coupons to try new food and drink products.

Chicago - An overwhelming majority (89%) of moms are regularly influenced by coupons to try new food and drink products. Conducted by online community Womensforum.com, the "Womensforum.com Supermarket Moms Survey" of 2,200 moms also finds nearly half (49%) of grocery-seeking moms see it as a frequent occurrence.

January 28, 2014

When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers. Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.

By Rodney Mason, CMO, Parago

When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers.  Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.

A recent national shopper behavior study by Parago found that:

• The majority of smartphone owners showroom and regularly make purchases on their phones while in-store;

November 26, 2013

Target.com’s coupon distribution page — coupons.target.com - achieved the highest total average daily visits through the first half of 2013, according to an analysis by Kantar Media Marx.

Minneapolis -- Target.com’s coupon distribution page — coupons.target.com - achieved the highest total average daily visits through the first half of 2013, according to an analysis by Kantar Media Marx. This is almost double the number of average daily visits to other key retail websites tracked by Kantar Media Marx.

November 20, 2013

Recent public and embarrassing website crashes of Amazon, Groupon and even Google accentuates the need to take web and mobile performance more seriously.

By Sven Hammar, co-founder and CEO, Apica

Recent public and embarrassing website crashes of Amazon, Groupon and even Google accentuates the need to take web and mobile performance more seriously. Unresponsive websites and mobile applications is comparable to a physical shop throwing out its customers and locking its doors. Luckily, there are ways to minimize the risk of slow response times and site crashes.

November 19, 2013

Eighty-six percent of consumers plan to use their phones this holiday season, and it goes beyond looking up prices. Vibes, a mobile marketing technology vendor, revealed consumer research presenting the specific ways shoppers plan to use their mobile phones to check off their lists this holiday season.

Chicago -- Eighty-six percent of consumers plan to use their phones this holiday season, and it goes beyond looking up prices. Vibes, a mobile marketing technology vendor, revealed consumer research presenting the specific ways shoppers plan to use their mobile phones to check off their lists this holiday season.

Topping the list is looking up product information in order to trigger purchase decisions (53%) followed by finding specific store information such as location and hours (48%). Other key findings include:

November 8, 2013

Online coupon provider FatWallet predicts a larger selection and assortment of lower-priced Black Friday deals in 2013 as compared to the previous year.

Beloit, Wis. – Online coupon provider FatWallet predicts a larger selection and assortment of lower-priced Black Friday deals in 2013 as compared to the previous year. Notable predictions include:

November 5, 2013

Showrooming, much like many other perceived threats in retail must be seen as an opportunity, not as a negative.

By Ken Nisch, info@jga.com

October 22, 2013

Custom couponing app Photopon is releasing version 2 of its iOS app, which lets consumers select nearby deals, attach a personal photo and write a message to create a personalized coupon that can be shared through the app, email, text messages or social networking sites.

Hackettstown, N.J. – Custom couponing app Photopon is releasing version 2 of its iOS app, which lets consumers select nearby deals, attach a personal photo and write a message to create a personalized coupon that can be shared through the app, email, text messages or social networking sites.

October 15, 2013

The online shopping experience has many benefits: access to unlimited inventory, quick search capabilities, and overall convenience. But it lacks one key element: human interaction.

By Joe Gillespie, president and CEO of Zoove

The online shopping experience has many benefits: access to unlimited inventory, quick search capabilities, and overall convenience. But it lacks one key element: human interaction. Before making a purchase, consumers often want to try out products — to see and touch them, or get a second opinion. In fact, a recent IBM survey reveals that nearly nine out of ten consumers still finalize their purchases in-store.

October 15, 2013

More than half (54%) of shoppers who used a coupon during purchase would not have made the purchase without the deal; in addition, 55% of these shoppers were inspired to shop because they received a coupon.

New York — More than half (54%) of shoppers who used a coupon during purchase would not have made the purchase without the deal; in addition, 55% of these shoppers were inspired to shop because they received a coupon. Those are some of takeaways from a recent survey by Tada.com, which offers deals and coupons from more than 5,000 retailers.

September 19, 2013

Men are highly engaged shoppers, with 63% of men actively looking for in-store sales and 53% regularly using coupons, according to WSL’s “How America Shops: Men & Shopping Report.”

New York – Men are highly engaged shoppers, with 63% of men actively looking for in-store sales and 53% regularly using coupons, according to WSL’s “How America Shops: Men & Shopping Report.” The study also shows that 67% of Millennial men use mobile phones to shop, compared to 52% of Gen X men and 29% of Baby Boomer men.

September 19, 2013

Valpak Direct Marketing Systems, Inc. will integrate offerings of local and national coupons into Google Wallet via the Wallet Objects API.

Largo, Fla. - Valpak Direct Marketing Systems, Inc. will integrate offerings of local and national coupons into Google Wallet via the Wallet Objects API. The Valpak.com “Save to Google" feature will be available for desktop and mobile web users later this week.

September 4, 2013

U.S. consumers are dramatically increasing their usage of online and mobile coupons.

Austin, Texas – U.S. consumers are dramatically increasing their usage of online and mobile coupons. According to the latest Shoppers Trend Report from RetailMeNot and The Omnibus Company, while printable coupons remain the most widely used type of coupon (60%), online coupon usage has nearly doubled (29% compared to 16% three years ago) and mobile coupon usage has nearly tripled in the past three years (10% compared to 4% three years ago).

Ninety-two percent of consumers use some type of coupon. Other notable findings include:

July 22, 2013

Sears is offering personalized digital coupons to members of its Shop Your Way loyalty program that are redeemable in-store, online and from a mobile device.

Hoffman Estates, Ill. -- Sears is offering personalized digital coupons to members of its Shop Your Way loyalty program that are redeemable in-store, online and from a mobile device. Members can download the virtual coupons, tailored to their interests, style preferences and shopping habits, from the Internet or the Sears mobile app.

July 19, 2013

Digital coupon provider RetailMeNot launches its IPO on Friday of 9,090,908 shares of its Series 1 common stock at a price to the public of $21 per share.

Austin, Texas – Digital coupon provider RetailMeNot launches its IPO on Friday of 9,090,908 shares of its Series 1 common stock at a price to the public of $21 per share. Shares will be available on the Nasdaq Global Select Market under the ticker symbol "SALE." Of the shares in the offering, 4,545,454 shares are being offered by RetailMeNot and 4,545,454 shares are being offered by selling stockholders.

June 26, 2013

Digital coupon provider RetailMeNot is expanding into Canada with the launch of its new RetailMeNot.ca site.

Austin, Texas – Digital coupon provider RetailMeNot is expanding into Canada with the launch of its new RetailMeNot.ca site. The site provides Canadian consumers with access to thousands of digital coupons for more than 6,000 retailers doing business in Canada.

June 21, 2013

Slightly more than half of consumers (51%) said they would be more likely to buy something in-store if they received a coupon on their mobile device for that store while nearby, according to a recent mobile commerce survey from RetailMeNot and The Omnibus Company.

Austin, Texas – Slightly more than half of consumers (51%) said they would be more likely to buy something in-store if they received a coupon on their mobile device for that store while nearby, according to a recent mobile commerce survey from RetailMeNot and The Omnibus Company. The survey of 1,067 U.S. residents age 18 and older conducted in April 2013 also revealed:

June 18, 2013

According to the latest edition of the seasonal “The Why Behind the Buy” report from Acosta Sales & Marketing, consumers are increasing their usage of every digital tool except for email in their shopping activities.

Marlborough, Mass. – According to the latest edition of the seasonal “The Why Behind the Buy” report from Acosta Sales & Marketing, consumers are increasing their usage of every digital tool except for email in their shopping activities. Concurrently, consumers are using traditional tools such as coupons and store flyers less frequently.

Specific results include:

June 11, 2013

Consumers younger than 35 are nearly twice as likely to download a mobile app from a retailer or brand as those older than 50, according to data from a new survey conducted by CashStar and Digital Research.

Portland, Maine – Consumers younger than 35 are nearly twice as likely to download a mobile app from a retailer or brand as those older than 50, according to data from a new survey conducted by CashStar and Digital Research. More than half of consumers who download retailer or brand mobile apps are use them at least once a week, most commonly for coupons, discounts and sales.