Content about Ross Thomas

November 27, 2012

Mystery shopper reports served as a wake-up call to Kroger’s 131-store Fred Meyer division.

In 2009, Fred Meyer stores scored a meager 68.3% in overall customer impression in the reports. But over the past three years, the number has jumped to 83.8%, according to data provided by Reality Check of Seattle, the retailer’s secret shopper service provider.