Content about RevTrax

April 13, 2012

By Seth Sarelson, RevTrax

By Seth Sarelson, seth@revtrax.com

In 2009, Terry Lundgren, the CEO of Macy's, gave the keynote address at Shop.org, discussing how “the power of e-commerce extends far beyond the keyboard and right onto the sales floor.” Lundgren went on to say that Macy’s believes that $5 billion of in-store sales is influenced by the Internet.