Content about RevTrax

April 13, 2012

By Seth Sarelson, RevTrax

By Seth Sarelson,

In 2009, Terry Lundgren, the CEO of Macy's, gave the keynote address at, discussing how “the power of e-commerce extends far beyond the keyboard and right onto the sales floor.” Lundgren went on to say that Macy’s believes that $5 billion of in-store sales is influenced by the Internet.