Content about Reputation

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal.

New York – Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

February 12, 2013

In a survey released Tuesday, Amazon.com topped America’s list of companies with great reputations, joined by Apple and Google in the top five.

New York -- In a survey released Tuesday, Amazon.com topped America’s list of companies with great reputations, joined by Apple and Google in the top five.

The 2013 Harris Poll Reputation Quotient, which polls the general public about the reputations of the 60 most visible U.S. companies, put Amazon in the top spot for the first time, although it consistently has earned high rankings. Amazon edged out Apple, which ranked first last year and second in 2013.

Walt Disney Co., Google, and Johnson & Johnson completed the top five.

January 23, 2012

By: Jim Singer, A.T. Kearney, and Mark Langsfeld, ListenLogic

By Jim Singer and Mark Langsfeld, jim.singer@atkearney.com, ml@listenlogic.com

Want to read something scary? Here’s an excerpt of a review on Quiznos posted on a popular restaurant review site: