By Renato Scaff, renato.scaff@accenture.com and Mark Allen, m.e.allen@accenture.com
While the proliferation of new products, personalized services, and digital channels are giving consumers more shopping options than ever, they also are making it tough for traditional retailers and consumer goods manufacturers to capitalize on the demand being created. Succeeding in this environment will require a new level of seamless retail-supplier collaboration.
